They Ask You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

De: Marcus Sheridan

Narrado por: Paul Boehmer

A revolutionary marketing strategy proven to drive sales and growth.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions.

This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

• Boost your company's web presence with methods that work
• Build a level of trust that generates customer evangelism
• Leverage your in-house resources to produce winning content
• Utilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling", and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

©2017 Marcus Sheridan (P)2017 Gildan Media LLC

Informative and a fast-read! Read it 3 times!!

I blogged around the same time Marcus started the Sales Lion and he is a superb guy and writer. His content is always straight-forward and this book is inline with the inspiring advice he gives for any type of business looking to be a thought leader in their industry. This is great for sales people also.

Stick with the written book

Our company loves Marcus Sheridan's book so much we had our entire staff read it and held discussions on how to implement his concepts. His work is fantastic and will truly change your business if you do it.

That said, the narrator on his Audible version is simply unbearable. Like others have said, I literally have to turn off this book to stop hearing that guy's voice.

Marcus, please do yourself a favor and re-record your great book with a different narrator. They Ask, You Answer is a classic and deserves so much better.

Marketing clarity we’ve needed for years

They Ask You Answer cuts through the noise. Sheridan drops the ego and hands you a map, built on trust, not tactics. It’s sharp, clear, and painfully obvious in hindsight. Just answer the damn questions. That’s the pitch, and it works. The repeat examples? A little much. But the message is gold. It made me rethink how I present myself online and how I treat buyers. If you’re a business owner, marketer, or anyone trying to get found online, stop scrolling. This is the mindset shift you didn’t know you needed.

Well written

Where does They Ask You Answer rank among all the audiobooks you’ve listened to so far?

The content was well structured and makes sense. I like the realistic timetables in the book around marketing.

What did you like best about this story?

The realistic timetables around marketing.

Have you listened to any of Paul Boehmer’s other performances before? How does this one compare?

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Did you have an extreme reaction to this book? Did it make you laugh or cry?

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Any additional comments?

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How to get clients to want you!

They ask you answer is an excellent audiobook that will help you develop intentional strategies to set yourself apart from your competition and demand attention from the consumer base that will drive your sales!

85% practical!

85% practical! and the other 15% becomes practical as you develop... they even give a reasonable timeline of expectations!
great stuff

AWESOMENESS... definately reading this multiples

This was probably the best book on content marketing and strategy I've read... and I've read plenty. This book deserves 10 stars!!!

World class info

This is the best marketing advice I have heard and I wish this book had came out 5 years ago. I will start to implement everything in this book right away.

Great book! bad narration

If you seen Marcus in person, it's probably better just to read the book yourself. The energy of the narrator does not match Marcus at all! If you're a business owner this is a must read!

Story + strategy = great read / listen.

You won’t find any new ideas in this book, but it is not a problem. Marcus is showing you a way you can replicate in turning your view on business secrecy into a marketing weapon.
Use it for your own benefit. Definitely worth your time.