The Second in Command

Unleash the Power of Your COO

De: Cameron Herold

Narrado por: Cameron Herold

As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own.

The Second in Command is your go-to guidebook when you’re ready to scale up. Cameron Herold details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right COO candidate, to successfully onboarding and working with your COO, VP Operations or Director Operations.

The Second in Command reveals the benefits a skilled COO brings to companies and explores the many ways a COO mastermind or COO forum can help grow your COO grow their skills, confidence and network. You’ll learn about the different types of COO that exists and understand the role each COO type plays. Discover how to bring a COO into your company with the least disruption and avoid common problems before they arise. There is no need to go it alone.

©2023 Cameron Herold (P)2023 Cameron Herold

Great easy book that gets you into the understanding of the COO role

Cameron is one of a kind. A book based on lived experiences and true knowledge. Many stories and examples of real life COO examples. Thank you!

Direction, instructional, and practical

This book was great! I gained a lot from this book. Being a new COO, I feel like I added a lot of value in the transparency of the role, however ambiguous from the role is from company to company. I’m definitely sharing this with my CEO to help enhance our communication and effectiveness.

I highly recommend this to anyone in the COO (or-like) role or anyone wanting more guidance on how the role should be framed up 👍

Always love Cameron’s work

And the 2IC framework and ideas are a game changer. Must read for anyone looking to grow their business.

Very useful

I think is a great resource for running companies and gives you great insight of the COO role in different scenarios

Great author, average reader

The narration edits with a different tone of voice were quite jarring; otherwise it was great.

Good concepts

It was useful, and it has very good points. I think I can apply many things, specially regarding the relationship between CEO and COO. Too much of the book was dedicated to publicise the COO Alliance, and that was super annoying. Also, the audio editing is possibly the worst I’ve heard on an audiobook.

The go too guy for COO information

Im a CEO and I have been devouring Cameron´s content. First with Double Double, then a few talks on youtube and then this book. Even if Cameron is the expert for all COO things, there is a lot of great content here for CEOs and other people in organizations. This book is from someone that has really been there and done that, setting it apart from many books that are more research based, and with questionable conclusions.

I would recommend this book for all CEO´s, COOs and many parts of it for departments like HR, Operations, PR, etc.

There are some minor issues with the audio yes, but not sufficient to bother me. As a fan of audibooks, I am grateful when authors read their own audios, even if the quality might be a little lower, because it lends it authenticity and you know the stress in the words is all in the right places. I am also thankful they launch an audio, as many authors do not launch audios. Anyways, it didnt detract from the read at all for me, this is a business book not a Romance.

Great read!

I overall loved this book the only issue was in the engineering. The edits/re-recorded parts were very noticeable.

poor editing, good story/info

Hope I'm not the only one but the audio editing on this title is not good and distracting in-between no-so subtle edits.

So many great takeaways!

Excellent book and Cameron’s experience and ability to simplify leadership principles is a super power!