The Four Conversations
A New Model for Selling Expertise
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The Four Conversations
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Narrado por:
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Blair Enns
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De:
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Blair Enns
Acerca de esta escucha
Sell and Price Like the Expert You Are
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.
Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.
You will learn:
- Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertise.
- How to sell your expertise the same way you deliver it—with confidence and integrity.
- How to move from being seen as a vendor to being recognized as the expert.
- How to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher fees.
Raise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.
©2024 Blair Enns (P)2024 Blair EnnsLos oyentes también disfrutaron...
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Historia5 out of 5 stars 2
Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset—going straight to the data, expecting an obvious return on investment—won’t deliver the kind of results you want. Your marketing only works when it is a true reflection of you and your values. Inside this book, you’ll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are.
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5 out of 5 stars
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I feel so understood and found tons of useful tips
- De Hillary Colvin, CPA en 09-23-24
De: Karen L. Reyburn
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Secret Tradecraft of Elite Advisors
- Covert Techniques for a Remarkable Practice
- De: David C. Baker
- Narrado por: David C. Baker
- Duración: 3 h y 5 m
- Versión completa
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General4.5 out of 5 stars 42
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Narración:4.5 out of 5 stars 31
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Historia4.5 out of 5 stars 31
The Business of Expertise, David’s previous book, set the stage by suggesting a narrow focus and then capitalizing on the patterns that emerge from repeated application of your expertise. This book builds on that work by suggesting how to craft a consulting practice with those insights.
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5 out of 5 stars
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Shhhhhh
- De Julie Clarke en 01-31-23
De: David C. Baker
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It Doesn't Have to Be Crazy at Work
- De: Jason Fried, David Heinemeier Hansson
- Narrado por: Eileen Stevens
- Duración: 3 h y 18 m
- Versión completa
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General4.5 out of 5 stars 1,408
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Narración:4.5 out of 5 stars 1,188
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Historia4.5 out of 5 stars 1,184
In this timely manifesto, the authors of the New York Times best-seller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today.
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1 out of 5 stars
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Worst. Business Book. Ever.
- De Dev345 en 11-10-18
De: Jason Fried, y otros
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Predictable Revenue
- Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com
- De: Aaron Ross, Marylou Tyler
- Narrado por: Mary Jane Wells
- Duración: 5 h y 7 m
- Versión completa
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General4 out of 5 stars 805
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Narración:4 out of 5 stars 659
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Historia4 out of 5 stars 656
Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.
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1 out of 5 stars
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Absolutely terrible narration. Not recommended.
- De Maximus en 02-22-14
De: Aaron Ross, y otros
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Say What They Can't Unhear
- The 9 Principles of Lasting Change
- De: Tamsen Webster
- Narrado por: Tamsen Webster, Tom Webster
- Duración: 3 h y 11 m
- Versión completa
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General5 out of 5 stars 3
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Narración:5 out of 5 stars 3
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Historia5 out of 5 stars 3
From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine “persuasion proverbs,” Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion.
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5 out of 5 stars
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Revolutionary, practical change management advice
- De Chris Boivn en 01-02-25
De: Tamsen Webster
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Strategic Problem Solving: A Step-by-Step Guide to Solve Hard Problems
- Leverage Data Analysis and Critical Thinking to Make Smart Decisions, Drive Innovation, and Lead with Confidence
- De: Mark Hartley
- Narrado por: Michael Cottam
- Duración: 4 h y 25 m
- Versión completa
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General5 out of 5 stars 51
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Narración:5 out of 5 stars 51
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Historia5 out of 5 stars 51
In today's complex business environment, the ability to solve problems systematically and make strategic decisions effectively is more crucial than ever. This comprehensive guide presents a proven seven-step framework that breaks down the science of problem-solving into practical, actionable steps.
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5 out of 5 stars
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sharpening your problem-solving skills
- De Anne Faison en 02-27-25
De: Mark Hartley
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 14 h y 3 m
- Versión completa
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General4.5 out of 5 stars 57
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Narración:4.5 out of 5 stars 50
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Historia4.5 out of 5 stars 50
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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1 out of 5 stars
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Worst voice ever heard
- De Olga martinelli en 05-09-21
De: Robert W. Bly
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Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- De: Dan Sullivan, Dr. Benjamin Hardy
- Narrado por: Dan Sullivan, Dr. Benjamin Hardy
- Duración: 5 h y 24 m
- Versión completa
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General5 out of 5 stars 3,571
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Narración:4.5 out of 5 stars 3,065
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Historia4.5 out of 5 stars 3,054
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
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3 out of 5 stars
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Valuable information - poor performance
- De LeAnn en 06-02-21
De: Dan Sullivan, y otros
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 9 h y 27 m
- Versión completa
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General4 out of 5 stars 30
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Narración:4 out of 5 stars 27
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Historia4 out of 5 stars 27
From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.
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1 out of 5 stars
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Lack of story and continuity
- De J. Parsons en 02-04-25
De: Seth Godin
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The Obvious Choice
- Timeless Lessons on Success, Profit, and Finding Your Way
- De: Jonathan Goodman
- Narrado por: Chris Ciulla
- Duración: 6 h y 15 m
- Versión completa
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General4.5 out of 5 stars 14
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Narración:4.5 out of 5 stars 14
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Historia4.5 out of 5 stars 14
No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms. Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.
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5 out of 5 stars
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Proceed with caution!!!
- De Ren en 01-15-25
De: Jonathan Goodman
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Personalized
- Customer Strategy in the Age of AI
- De: Mark Abraham, David C. Edelman
- Narrado por: Christopher Douyard
- Duración: 8 h y 12 m
- Versión completa
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General4 out of 5 stars 3
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Narración:4.5 out of 5 stars 3
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Historia4.5 out of 5 stars 3
Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
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4 out of 5 stars
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New perspective
- De Anonymous User en 01-29-25
De: Mark Abraham, y otros
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Triple Fit Strategy
- How to Build Lasting Customer Relationships and Boost Growth
- De: Christoph Senn, Mehak Gandhi
- Narrado por: Christopher P. Brown
- Duración: 6 h y 18 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.
De: Christoph Senn, y otros
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Build, Don't Talk
- Things You Wish You Were Taught in School
- De: Raj Shamani
- Narrado por: Raj Shamani
- Duración: 5 h y 13 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
School taught us specific subjects, like maths and history. But the most important situations we face as adults were never discussed with us when we were students. We weren't taught these skills in school, and this makes all the success stories we hear about seem out of reach; it makes us feel dumb. We aren't dumb, we just don't know how to work the system.
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5 out of 5 stars
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A must read and/or listen
- De Joshua Hawks en 02-01-25
De: Raj Shamani
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The Sales Acceleration Formula
- Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
- De: Mark Roberge
- Narrado por: Robert Feifar
- Duración: 6 h y 24 m
- Versión completa
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General4.5 out of 5 stars 63
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Narración:4.5 out of 5 stars 49
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Historia4.5 out of 5 stars 49
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
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5 out of 5 stars
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Incredible
- De Amazon Customer en 08-29-24
De: Mark Roberge
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ChatGPT Secrets
- Make Money While You Sleep (Chat GPT and Generative AI Mastery Series)
- De: Neil Dagger
- Narrado por: Lee Goettl
- Duración: 3 h y 28 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
From the author of The ChatGPT Millionaire, the highest-selling book on making money with AI, Discover how to quickly boost your income, automate your daily tasks, and win back your time.
De: Neil Dagger
Lo que los oyentes dicen sobre The Four Conversations
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- JSBA
- 02-28-25
Sample conversations are truly helpful.
This encourages one to be an expert and will bear many re-listenings. Unlearning my bad conversation habits will take frequent re-learning of better ways of listening and being silent.
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