The Four Conversations
A New Model for Selling Expertise
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The Four Conversations
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Narrado por:
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Blair Enns
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De:
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Blair Enns
Acerca de esta escucha
Sell and Price Like the Expert You Are
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.
Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.
You will learn:
- Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertise.
- How to sell your expertise the same way you deliver it—with confidence and integrity.
- How to move from being seen as a vendor to being recognized as the expert.
- How to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher fees.
Raise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.
©2024 Blair Enns (P)2024 Blair EnnsLos oyentes también disfrutaron...
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Selling Your Professional Service Firm: A Primer
- De: David C. Baker
- Narrado por: David C. Baker
- Duración: 5 h y 21 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
I’ve written this book because selling your business is quite possibly the biggest financial transaction of your entire life, and you’ve never done it before and will likely never do it again, and you really need to be smart about this. I recently did a quick study on the likelihood that a firm in a particular, narrow vertical would have a successful exit—defined as someone else purchasing, for real money, a majority of your firm’s equity.
De: David C. Baker
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The Bezos Letters
- 14 Principles to Grow Your Business like Amazon
- De: Steve Anderson, Karen Anderson
- Narrado por: Steve Anderson
- Duración: 6 h y 19 m
- Versión completa
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General4.5 out of 5 stars 258
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Narración:4.5 out of 5 stars 214
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Historia4.5 out of 5 stars 209
Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.
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5 out of 5 stars
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This book is GOLD
- De Anonymous User en 01-06-24
De: Steve Anderson, y otros
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Say What They Can't Unhear
- The 9 Principles of Lasting Change
- De: Tamsen Webster
- Narrado por: Tamsen Webster, Tom Webster
- Duración: 3 h y 11 m
- Versión completa
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General5 out of 5 stars 3
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Narración:5 out of 5 stars 3
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Historia5 out of 5 stars 3
From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine “persuasion proverbs,” Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion.
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5 out of 5 stars
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Revolutionary, practical change management advice
- De Chris Boivn en 01-02-25
De: Tamsen Webster
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The Accountant Marketer
- The Structured Approach Any Accountant Can Follow to Attract Clients They Love
- De: Karen L. Reyburn
- Narrado por: Karen L. Reyburn
- Duración: 10 h y 24 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset—going straight to the data, expecting an obvious return on investment—won’t deliver the kind of results you want. Your marketing only works when it is a true reflection of you and your values. Inside this book, you’ll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are.
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5 out of 5 stars
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I feel so understood and found tons of useful tips
- De Hillary Colvin, CPA en 09-23-24
De: Karen L. Reyburn
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 9 h y 27 m
- Versión completa
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General4 out of 5 stars 35
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Narración:4 out of 5 stars 32
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Historia4 out of 5 stars 32
From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.
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1 out of 5 stars
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Lack of story and continuity
- De J. Parsons en 02-04-25
De: Seth Godin
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Predictable Revenue
- Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com
- De: Aaron Ross, Marylou Tyler
- Narrado por: Mary Jane Wells
- Duración: 5 h y 7 m
- Versión completa
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General4 out of 5 stars 806
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Narración:4 out of 5 stars 659
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Historia4 out of 5 stars 656
Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.
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1 out of 5 stars
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Absolutely terrible narration. Not recommended.
- De Maximus en 02-22-14
De: Aaron Ross, y otros
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 14 h y 3 m
- Versión completa
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General4.5 out of 5 stars 57
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Narración:4.5 out of 5 stars 50
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Historia4.5 out of 5 stars 50
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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1 out of 5 stars
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Worst voice ever heard
- De Olga martinelli en 05-09-21
De: Robert W. Bly
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Way of the Wolf
- Straight Line Selling: Master the Art of Persuasion, Influence, and Success
- De: Jordan Belfort
- Narrado por: Jordan Belfort
- Duración: 7 h y 48 m
- Versión completa
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General4.5 out of 5 stars 9,722
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Narración:4.5 out of 5 stars 8,359
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Historia4.5 out of 5 stars 8,295
For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was available only through Jordan's $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth.
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5 out of 5 stars
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I can’t believe he wrote this book
- De Brett Ritchison en 10-04-17
De: Jordan Belfort
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Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- De: Dan Sullivan, Dr. Benjamin Hardy
- Narrado por: Dan Sullivan, Dr. Benjamin Hardy
- Duración: 5 h y 24 m
- Versión completa
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General5 out of 5 stars 3,604
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Narración:4.5 out of 5 stars 3,093
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Historia4.5 out of 5 stars 3,082
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
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3 out of 5 stars
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Valuable information - poor performance
- De LeAnn en 06-02-21
De: Dan Sullivan, y otros
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Ready, Fire, Aim
- Zero to $100 Million in No Time Flat
- De: Michael Masterson
- Narrado por: Sean Pratt
- Duración: 12 h y 10 m
- Versión completa
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General4.5 out of 5 stars 1,491
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Narración:4.5 out of 5 stars 1,145
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Historia4.5 out of 5 stars 1,140
If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
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3 out of 5 stars
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Something for everyone, and something not
- De David en 06-01-08
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Sell or Be Sold: How to Get Your Way in Business and in Life
- De: Grant Cardone
- Narrado por: Grant Cardone
- Duración: 11 h y 40 m
- Versión completa
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General4.5 out of 5 stars 15,897
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Narración:5 out of 5 stars 13,718
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Historia4.5 out of 5 stars 13,605
Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.
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2 out of 5 stars
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Don't call about "The Book" Grant Mentions
- De Steve H en 11-21-14
De: Grant Cardone
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Million Dollar Weekend
- The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
- De: Noah Kagan, Tahl Raz - contributor
- Narrado por: Noah Kagan
- Duración: 4 h y 33 m
- Versión completa
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General5 out of 5 stars 1,321
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Narración:5 out of 5 stars 1,231
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Historia4.5 out of 5 stars 1,231
The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom.
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5 out of 5 stars
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Barely started, & I'm SUPER excited and motivated!
- De Anonymous User en 04-01-24
De: Noah Kagan, y otros
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How to Make a Few Billion Dollars
- De: Brad Jacobs
- Narrado por: Brad Jacobs
- Duración: 5 h y 37 m
- Versión completa
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General4.5 out of 5 stars 124
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Narración:4.5 out of 5 stars 114
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Historia4.5 out of 5 stars 114
In How to Make a Few Billion Dollars, Jacobs defines the mindset that drives his remarkable success in corporate America—and distills a lifetime of business brilliance into a tactical road map.
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3 out of 5 stars
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Meh
- De Anonymous User en 09-24-24
De: Brad Jacobs
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Exactly What to Say
- The Magic Words for Influence and Impact
- De: Phil M. Jones
- Narrado por: Phil M. Jones
- Duración: 1 h y 14 m
- Versión completa
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General4.5 out of 5 stars 11,719
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Narración:4.5 out of 5 stars 9,841
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Historia4.5 out of 5 stars 9,749
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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4 out of 5 stars
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Handful of Good Scripts
- De A. Yoshida en 05-28-18
De: Phil M. Jones
Sample conversations are truly helpful.
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