The Art of the Click

How to Harness the Power of Direct-Response Copywriting and Make More Sales

De: Glenn Fisher

Narrado por: Ian Pringle

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business.

How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click?

The answer lies in the power of direct-response copywriting.

In this entertaining and highly engaging audiobook, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics, and industry secrets to improve your copywriting, get more clicks, and ultimately, get more sales.

You will discover:

• The single thing every great writer must do if they want to improve
• How anyone can learn to write a headline that will stop all potential customers in their tracks
• Where to find inspiration and how to feed ideas
• How you can get a customer physically nodding along with every word you write
• How to avoid waffle and make your copy more succinct
• How you can write irresistible offers that no one can refuse
• And much more!

Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it!

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2018 Harriman House (P)2019 Harriman House

Excellent Read!

I enjoyed the entertaining delivery and the incredible insights on how to improve my craft.

Clearly Based on Years of Expertise

Thanks for the wonderful book, Glenn, and for sharing your passion for your craft. It's clear that your years of experience with genuinely real copywriter struggles are at the heart of your advice.

Fluff and a long sales letter to me

Geez I can’t believe I spent the first hour listening to this. This is a long sales letter to the listener to get get to buy into his program.

Super practical!

This books was super practical and has many gold nuggets that already paid off by improving my advertising performance on social media!

Very well worth the read/listen.

This is a very well written book for the topic of copyrighting. Very easy recommendation.

Is this book a joke?

Oh the irony. Almost an hour in and all the book has been so far is one big, long and painful sales pitch to sign up for his newsletter and free reports or whatever. Oh and him promising how many secrets he’s going to give you later. But here we are… hopefully there will be something of value but so far… nothing.