-
Summary: Confessions of an Advertising Man by David Ogilvy
- Narrado por: Kevin Theis
- Duración: 38 m
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Resumen del Editor
This is an audio summary of Confessions of an Advertising Man.
Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required material in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is created as though the entire book was advertising copy.
It contains 11 sections:
- How to manage an advertising agency
- How to get clients
- How to keep clients
- How to be a good client
- How to build great campaigns
- How to write potent copy
- How to illustrate advertisements and posters
- How to make good television commercials
- How to make good campaigns for food products, tourist destinations, and proprietary medicines
- How to rise to the top of the tree
- Should advertising be abolished?
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Eight years ago I fell into a secret summer fling with my best friend’s little sister before our lives went in different directions. Now, I’m the grumpy to Juliet’s sunshine on a popular dating podcast we host, and when a wealthy fan gives us a charming coastal cottage as the biggest thank you ever, we head to the town where I grew up to give it a makeover. And find the house has only one bed. Located under a mirrored ceiling.
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The kind of Romance everyone needs in their collection!
- De M. Santos en 04-11-24
De: Lauren Blakely
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First Lie Wins
- A Novel
- De: Ashley Elston
- Narrado por: Saskia Maarleveld
- Duración: 9 h y 16 m
- Versión completa
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The identity comes first: Evie Porter. Once she’s given a name and location by her mysterious boss Mr. Smith, she learns everything there is to know about the town and the people in it. Then the mark: Ryan Sumner. The last piece of the puzzle is the job. Evie isn’t privy to Mr. Smith’s real identity, but she knows this job will be different. Ryan has gotten under her skin, and she’s starting to envision a different sort of life for herself. But Evie can’t make any mistakes—especially after what happened last time.
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What’s The lie?
- De Luke Schafer en 01-13-24
De: Ashley Elston
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The Heaven & Earth Grocery Store
- A Novel
- De: James McBride
- Narrado por: Dominic Hoffman
- Duración: 12 h y 21 m
- Versión completa
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In 1972, when workers in Pottstown, Pennsylvania, were digging the foundations for a new development, the last thing they expected to find was a skeleton at the bottom of a well. Who the skeleton was and how it got there were two of the long-held secrets kept by the residents of Chicken Hill, the dilapidated neighborhood where immigrant Jews and African Americans lived side by side and shared ambitions and sorrows.
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Multiple Stories Obfuscate Narrative
- De Stephnsea en 08-12-23
De: James McBride
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A Calamity of Souls
- De: David Baldacci
- Narrado por: David Baldacci, MacLeod Andrews, Sisi Aisha Johnson, y otros
- Duración: 14 h y 28 m
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Set in the tumultuous year of 1968 in southern Virginia, a racially-charged murder case sets a duo of white and Black lawyers against a deeply unfair system as they work to defend their wrongfully-accused Black defendants in this courtroom drama from #1 New York Times bestselling author David Baldacci.
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Loved this book!!!!
- De shelley en 04-17-24
De: David Baldacci
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It Was Always You
- De: Sarah Stephens
- Narrado por: Linda Jones
- Duración: 8 h y 5 m
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Morgan isn’t sure about her new boyfriend, Justin. Before the couple go on a romantic weekend trip, Morgan attends an appointment with her neurologist, Dr. Koftura, who has monitored her since an accident she had when she was seven years old. Morgan has a history of sabotaging her romantic relationships, and the doctor is concerned that she is following the same patterns with Justin.
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Great Story
- De Lupe Sarabia en 04-03-24
De: Sarah Stephens
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Great book if it's your first about Behav. Econ
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Devil Take the Hindmost
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Devil Take the Hindmost is a lively, original, and challenging history of stock market speculation from the 17th century to the present day. Edward Chancellor traces the origins of the speculative spirit back to ancient Rome and chronicles its revival in the modern world.
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Transurfing is a powerful tool for managing reality. Apply it and life will begin to change according to YOUR order. When you use Transurfing goals are not reached, so much as realised for the most part of themselves. It seems impossible to believe but only at first. The ideas presented in the book have already received practical confirmation. Those who have tried Transurfing, experience surprise bordering on delight as the world of the Transurfer inexplicably changes before their very eyes.
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Great book and a must listen, but the background music is a bit too much.
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The Personal MBA: Master the Art of Business
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Not an MBA, But A Damn Decent Experience.
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The Lean Startup
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Informative, mature but not original or essential
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The House of Morgan
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A gripping history of banking and the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the J. P.Morgan empire from its obscure beginnings in Victorian London to the crash of 1987. Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved. Based on extensive interviews and access to the family and business archives, The House of Morgan is an investigative masterpiece.
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Misbehaving
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Great book if it's your first about Behav. Econ
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Devil Take the Hindmost
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Devil Take the Hindmost is a lively, original, and challenging history of stock market speculation from the 17th century to the present day. Edward Chancellor traces the origins of the speculative spirit back to ancient Rome and chronicles its revival in the modern world.
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Well-picked scenes span tulips up to 20 years ago
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Transurfing is a powerful tool for managing reality. Apply it and life will begin to change according to YOUR order. When you use Transurfing goals are not reached, so much as realised for the most part of themselves. It seems impossible to believe but only at first. The ideas presented in the book have already received practical confirmation. Those who have tried Transurfing, experience surprise bordering on delight as the world of the Transurfer inexplicably changes before their very eyes.
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Great book and a must listen, but the background music is a bit too much.
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Not an MBA, But A Damn Decent Experience.
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The Lean Startup
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Informative, mature but not original or essential
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The House of Morgan
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A gripping history of banking and the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the J. P.Morgan empire from its obscure beginnings in Victorian London to the crash of 1987. Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved. Based on extensive interviews and access to the family and business archives, The House of Morgan is an investigative masterpiece.
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The Creature from Jekyll Island
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
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The Intelligent Investor Rev Ed.
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The greatest investment advisor of the 20th century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" - which shields investors from substantial error and teaches them to develop long-term strategies - has made The Intelligent Investor the stock market Bible ever since its original publication in 1949.
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This book does not belong on audio
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
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Money: Master the Game
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Tony Robbins has coached and inspired more than 50 million people from over 100 countries. More than four million people have attended his live events. Oprah Winfrey calls him "super-human". Now for the first time - in his first book in two decades - he's turned to the topic that vexes us all: How to secure financial freedom for ourselves and our families.
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95% not spoken by Robbins
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)
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This expanded edition includes dozens of practical tips and case studies from readers who have doubled their income, overcome common sticking points, and reinvented themselves using the original book. Also included are templates for eliminating email and negotiating with bosses and clients, how to apply lifestyle principles in unpredictable economic times, and the latest tools, tricks, and shortcuts for living like a diplomat or millionaire without being either.
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Read with discernment
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A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
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SKIP THE INTRODUCTION
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De: Edward Bernays, y otros
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After Steve
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Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone.
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Disappointing & full of faked fiction
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Onassis
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Aristotle Onassis was a born orator, and Jackie Kennedy would sit and listen to him spin off tales and stories - often racy - by the hour. A speaker of seven languages, he could keep a dinner party of some of the world's most sophisticated conversationalists spellbound. Even Jackie couldn't help but drop her reserve and laugh with him. America's First Lady simply never knew anyone quite as free or exotic as Aristotle Onassis, a paradoxical blend of raconteur and ruffian.
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A,fascinating life journey of Onassis
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The 48 Laws of Power
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Amoral, cunning, ruthless, and instructive, this piercing work distills 3,000 years of the history of power into 48 well-explicated laws. This bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers.
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Not a how to guide ..
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Think and Grow Rich
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- Duración: 9 h y 35 m
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Think and Grow Rich is the number-one inspirational and motivational classic for individuals who are interested in furthering their lives and reaching their goals by learning from important figures in history. The text read in this audiobook is the original 1937 edition written by Napoleon Hill and inspired by Andrew Carnegie - and while it has often been reproduced, no updated version has ever been able to compete with the original.
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Classic Book, 21st Century Version Better
- De Razvan Rogoz en 12-29-12
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The Alchemist
- A Fable About Following Your Dream
- De: Paulo Coelho
- Narrado por: Jeremy Irons
- Duración: 4 h
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General
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Historia
Paulo Coelho's enchanting novel has inspired a devoted following around the world. This story, dazzling in its simplicity and wisdom, is about an Andalusian shepherd boy named Santiago who travels from his homeland in Spain to the Egyptian desert in search of treasure buried in the Pyramids. Along the way he meets a Gypsy woman, a man who calls himself king, and an Alchemist, all of whom point Santiago in the direction of his quest.
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A Timeless Tale
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De: Paulo Coelho
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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General
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Historia
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
Lo que los oyentes dicen sobre Summary: Confessions of an Advertising Man by David Ogilvy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- MAtt Failed
- 01-22-24
Direct knock out!
Is 45 minute message so intense and direct. This is a masterpiece.
 No punches held back. Timeless advice in a record short amount of time.
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- CourtneyWNY
- 02-07-19
Bizarre
I bought this by accident, thinking the real Ogilvy book was on sale. Obviously I overpaid for my carelessness.
The reader sounds like he's yelling, so basically I have the impression that Mr. Ogilvy was a lecturing, loud, obnoxious, in-your-face know-it-all. In this form, important points fly by like billboards on a highway... forgotten when the next one yells in your face a few seconds later.
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esto le resultó útil a 6 personas
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- Anonymous User
- 02-04-23
Great! 5 Stars from Jay Colling Seminars!
This summary volume is a great precursor to what one can expect by getting the entire book whether audiobook, ebook, or physical book. I prefer physical books that are new, because like all other book worms out there, I love the crisp smell of new pages of a book, It reminds of that new car smell. Anyway, great summary audiobook! I enjoyed it very much.
- Jay Colling
Jay Colling Seminars™
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- J J
- 11-19-22
Don't waste a credit on this summary!
The content is dated. The information provided is remedial. The only upside was it was short.
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esto le resultó útil a 1 persona
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- Kindle Customer
- 12-07-20
As advertised, but uninspiring.
I was looking for deep analysis or market techniques/philosophy. This was a simplistic overview, it does it's job as a summary but I was uninspired. Narration was fine, no issues there.
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