• Summary: Confessions of an Advertising Man by David Ogilvy

  • De: Chase Adams
  • Narrado por: Kevin Theis
  • Duración: 38 m
  • 3.7 out of 5 stars (31 calificaciones)

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Summary: Confessions of an Advertising Man by David Ogilvy

De: Chase Adams
Narrado por: Kevin Theis
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Resumen del Editor

This is an audio summary of Confessions of an Advertising Man

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required material in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is created as though the entire book was advertising copy. 

It contains 11 sections:

  • How to manage an advertising agency 
  • How to get clients 
  • How to keep clients 
  • How to be a good client 
  • How to build great campaigns 
  • How to write potent copy 
  • How to illustrate advertisements and posters
  • How to make good television commercials
  • How to make good campaigns for food products, tourist destinations, and proprietary medicines
  • How to rise to the top of the tree 
  • Should advertising be abolished?
©2018 Chase Adams (P)2018 Flaneur Media
  • Versión completa Audiolibro

Lo que los oyentes dicen sobre Summary: Confessions of an Advertising Man by David Ogilvy

Calificaciones medias de los clientes
Total
  • 3.5 out of 5 stars
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  • 4 estrellas
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  • 3 estrellas
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  • 2 estrellas
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  • 1 estrella
    6
Ejecución
  • 4 out of 5 stars
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  • 4 estrellas
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  • 2 estrellas
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  • 1 estrella
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Historia
  • 3.5 out of 5 stars
  • 5 estrellas
    11
  • 4 estrellas
    6
  • 3 estrellas
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  • 2 estrellas
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  • 1 estrella
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  • Total
    5 out of 5 stars
  • Ejecución
    5 out of 5 stars
  • Historia
    5 out of 5 stars

Direct knock out!

Is 45 minute message so intense and direct. This is a masterpiece.

 No punches held back. Timeless advice in a record short amount of time.

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  • Total
    3 out of 5 stars
  • Ejecución
    2 out of 5 stars
  • Historia
    3 out of 5 stars

Bizarre

I bought this by accident, thinking the real Ogilvy book was on sale. Obviously I overpaid for my carelessness.
The reader sounds like he's yelling, so basically I have the impression that Mr. Ogilvy was a lecturing, loud, obnoxious, in-your-face know-it-all. In this form, important points fly by like billboards on a highway... forgotten when the next one yells in your face a few seconds later.

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esto le resultó útil a 6 personas

  • Total
    5 out of 5 stars
  • Ejecución
    5 out of 5 stars
  • Historia
    5 out of 5 stars

Great! 5 Stars from Jay Colling Seminars!

This summary volume is a great precursor to what one can expect by getting the entire book whether audiobook, ebook, or physical book. I prefer physical books that are new, because like all other book worms out there, I love the crisp smell of new pages of a book, It reminds of that new car smell. Anyway, great summary audiobook! I enjoyed it very much.

- Jay Colling
Jay Colling Seminars™

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  • Total
    1 out of 5 stars
  • Ejecución
    1 out of 5 stars
  • Historia
    1 out of 5 stars

Don't waste a credit on this summary!

The content is dated. The information provided is remedial. The only upside was it was short.

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esto le resultó útil a 1 persona

  • Total
    1 out of 5 stars
  • Ejecución
    5 out of 5 stars
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    1 out of 5 stars

As advertised, but uninspiring.

I was looking for deep analysis or market techniques/philosophy. This was a simplistic overview, it does it's job as a summary but I was uninspired. Narration was fine, no issues there.

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