-
After Steve
- How Apple Became a Trillion-Dollar Company and Lost its Soul
- Narrado por: Will Damron
- Duración: 14 h y 42 m
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From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.
Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.
In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.
Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence.
Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
Supplemental enhancement PDF accompanies the audiobook.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- De DV en 10-05-18
De: Ken Auletta
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- De: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrado por: Nick Podehl
- Duración: 8 h y 56 m
- Versión completa
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- De EPR review en 01-05-17
De: Tom Kelley, y otros
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Alibaba
- The House That Jack Ma Built
- De: Duncan Clark
- Narrado por: Jim Meskimen
- Duración: 9 h y 9 m
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- De Tristan en 09-02-16
De: Duncan Clark
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Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- De Thomas en 10-15-11
De: Carmine Gallo
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
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American Icon
- Alan Mulally and the Fight to Save Ford Motor Company
- De: Bryce G. Hoffman
- Narrado por: Pete Larkin
- Duración: 14 h y 45 m
- Versión completa
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At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses.
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The best business book I ever read
- De Michael en 10-07-12
De: Bryce G. Hoffman
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Samsung Rising
- The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
- De: Geoffrey Cain
- Narrado por: Michael Braun
- Duración: 10 h y 4 m
- Versión completa
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Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.
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Misleading title
- De Kevin en 02-25-21
De: Geoffrey Cain
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Open
- How Compaq Ended IBM's PC Domination and Helped Invent Modern Computing
- De: Rod Canion
- Narrado por: Paul Boehmer
- Duración: 6 h y 19 m
- Versión completa
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Open provides valuable lessons in leadership in times of crisis, management decision-making under the pressure of extraordinary growth, and the power of a unique, pervasive culture. Open tells the incredible story of Compaq’s meteoric rise from humble beginnings to become the PC industry leader in just over a decade. Along the way, Compaq helped change the face of computing while establishing the foundation for today’s world of tablets and smart phones.
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Wrong narrator for this book
- De Wick Smith en 07-13-14
De: Rod Canion
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Ahead of the Curve
- Two Years at Harvard Business School
- De: Philip Delves Broughton
- Narrado por: Simon Vance
- Duración: 10 h y 7 m
- Versión completa
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In 2004 Philip Delves Broughton abandoned a post as Paris bureau chief of the London Daily Telegraph to join 900 other would-be tycoons on the Harvard Business School's plush campus. With acute and often uproarious candor, he assesses the school's success at teaching the traits it extols as most important in business: leadership, decisiveness, ethical behavior, and work/life balance.
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On one breath.
- De Atkins en 05-17-22
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Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
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All the Rave
- The Rise and Fall of Shawn Fanning’s Napster
- De: Joseph Menn
- Narrado por: John Rubinstein
- Duración: 13 h y 59 m
- Versión completa
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The definitive inside account of the file-sharing revolution that overthrew the music industry, All the Rave reveals the family betrayal, greed, and mismanagement that hijacked one the most fundamental innovations of the Internet era. Named one of the three best books of 2003 by Investigative Reporters and Editors Inc., All the Rave has been out of print until now and unavailable in most formats. Author and veteran technology journalist Joseph Menn also wrote 2010's Fatal System Error: The Hunt for the New Crime Lords who are Bringing Down the Internet.
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The Far-reaching Karma of Napster
- De Susie en 04-29-13
De: Joseph Menn
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Autonomy
- The Quest to Build the Driverless Car—and How It Will Reshape Our World
- De: Lawrence D. Burns, Christopher Shulgan
- Narrado por: George Newbern
- Duración: 11 h y 21 m
- Versión completa
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In Autonomy, former GM executive and current advisor to the Google Self-Driving Car project Lawrence Burns offers a sweeping history of the race to make the driverless car a reality. In the past decade, Silicon Valley companies like Google, Tesla and Uber have positioned themselves to revolutionize the way we move around by developing driverless vehicles while traditional auto companies like General Motors, Ford, and Daimler have been fighting back by partnering by with new tech start-ups.
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Easy listen, non-technical perspective
- De James S. en 09-14-18
De: Lawrence D. Burns, y otros
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Joy, Inc.
- How We Built a Workplace People Love
- De: Richard Sheridan
- Narrado por: Tim Andres Pabon
- Duración: 7 h y 28 m
- Versión completa
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Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process. Joy, Inc. offers an inspirational blueprint for listeners in any field who want a committed, energizing atmosphere at work - leading to sustainable business results.
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Hey Menlo.
- De Stacey Colón en 03-25-16
De: Richard Sheridan
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Tim Cook
- The Genius Who Took Apple to the Next Level
- De: Leander Kahney
- Narrado por: Jonathan Cowley
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The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes - especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone". But seven years later, as journalist Leander Kahney reveals in this definitive audiobook, things at Apple couldn't be better.
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Tim Cook's personal advertisement!
- De AFPE en 03-06-20
De: Leander Kahney
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Onassis
- An Extravagant Life
- De: Frank Brady
- Narrado por: Malcolm Hillgartner
- Duración: 7 h y 38 m
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Aristotle Onassis was a born orator, and Jackie Kennedy would sit and listen to him spin off tales and stories - often racy - by the hour. A speaker of seven languages, he could keep a dinner party of some of the world's most sophisticated conversationalists spellbound. Even Jackie couldn't help but drop her reserve and laugh with him. America's First Lady simply never knew anyone quite as free or exotic as Aristotle Onassis, a paradoxical blend of raconteur and ruffian.
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A,fascinating life journey of Onassis
- De NG - A Real Comment en 03-01-18
De: Frank Brady
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Jony Ive
- The Genius Behind Apple's Greatest Products
- De: Leander Kahney
- Narrado por: Simon Vance
- Duración: 8 h y 45 m
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The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive. Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets.
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Was hoping to get to know the man behind the name.
- De Idan B. en 06-15-14
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The House of Dimon
- How JP Morgan's Jamie Dimon Rose to the Top of the Financial World
- De: Patricia Crisafulli
- Narrado por: Suzanne Toren
- Duración: 9 h y 39 m
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Jamie Dimon is Wall Street's biggest player. Following the 11h-hour rescue of Bear Stearns by JPMorgan, his profile has reached stratospheric levels. And while the deals and decisions he's made have usually turned out to be the right ones, his journey to the top of the financial world has been anything but easy. Now, in The House of Dimon, business writer Patricia Crisafulli goes behind the scenes to recount the amazing events that have shaped Dimon's career.
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Intriguing
- De Jean en 08-28-16
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Inside Apple
- How America's Most Admired - and Secretive - Company Really Works
- De: Adam Lashinsky
- Narrado por: Adam Lashinsky
- Duración: 6 h y 50 m
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If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides listeners with a golden ticket to step inside. This primer on leadership and innovation, offers exclusive new information about how Apple innovates. It should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
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Maybe I'm a fanboy, but
- De Timothy A. Smith en 01-31-12
De: Adam Lashinsky
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How the Mighty Fall
- And Why Some Companies Never Give In
- De: Jim Collins
- Narrado por: Jim Collins
- Duración: 4 h y 41 m
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Decline can be avoided. Decline can be detected. Decline can be reversed. Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course?
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This is not Shakespeare
- De Amygay111 en 05-27-10
De: Jim Collins
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Tim Cook
- The Genius Who Took Apple to the Next Level
- De: Leander Kahney
- Narrado por: Jonathan Cowley
- Duración: 8 h y 56 m
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The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes - especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone". But seven years later, as journalist Leander Kahney reveals in this definitive audiobook, things at Apple couldn't be better.
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Tim Cook's personal advertisement!
- De AFPE en 03-06-20
De: Leander Kahney
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Onassis
- An Extravagant Life
- De: Frank Brady
- Narrado por: Malcolm Hillgartner
- Duración: 7 h y 38 m
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Aristotle Onassis was a born orator, and Jackie Kennedy would sit and listen to him spin off tales and stories - often racy - by the hour. A speaker of seven languages, he could keep a dinner party of some of the world's most sophisticated conversationalists spellbound. Even Jackie couldn't help but drop her reserve and laugh with him. America's First Lady simply never knew anyone quite as free or exotic as Aristotle Onassis, a paradoxical blend of raconteur and ruffian.
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A,fascinating life journey of Onassis
- De NG - A Real Comment en 03-01-18
De: Frank Brady
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Jony Ive
- The Genius Behind Apple's Greatest Products
- De: Leander Kahney
- Narrado por: Simon Vance
- Duración: 8 h y 45 m
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Historia
The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive. Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets.
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Was hoping to get to know the man behind the name.
- De Idan B. en 06-15-14
De: Leander Kahney
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The House of Dimon
- How JP Morgan's Jamie Dimon Rose to the Top of the Financial World
- De: Patricia Crisafulli
- Narrado por: Suzanne Toren
- Duración: 9 h y 39 m
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Historia
Jamie Dimon is Wall Street's biggest player. Following the 11h-hour rescue of Bear Stearns by JPMorgan, his profile has reached stratospheric levels. And while the deals and decisions he's made have usually turned out to be the right ones, his journey to the top of the financial world has been anything but easy. Now, in The House of Dimon, business writer Patricia Crisafulli goes behind the scenes to recount the amazing events that have shaped Dimon's career.
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Intriguing
- De Jean en 08-28-16
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Inside Apple
- How America's Most Admired - and Secretive - Company Really Works
- De: Adam Lashinsky
- Narrado por: Adam Lashinsky
- Duración: 6 h y 50 m
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Historia
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides listeners with a golden ticket to step inside. This primer on leadership and innovation, offers exclusive new information about how Apple innovates. It should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
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Maybe I'm a fanboy, but
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De: Adam Lashinsky
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How the Mighty Fall
- And Why Some Companies Never Give In
- De: Jim Collins
- Narrado por: Jim Collins
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Decline can be avoided. Decline can be detected. Decline can be reversed. Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course?
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This is not Shakespeare
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How to Invest
- De: David M. Rubenstein
- Narrado por: David M. Rubenstein, Ray Dalio, Marc Andreessen, y otros
- Duración: 17 h y 13 m
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What do the most successful investors have in common? David M. Rubenstein, cofounder of one of the world’s largest investment firms, has spent years interviewing the greatest investors in the world to discover the time-tested principles, hard-earned wisdom, and indispensable tools that guide their practice. Rubenstein, who has spent more than three decades in the hypercompetitive world of private equity, now distills everything he’s learned about the art and craft of investing, from venture capital, real estate, private equity, hedge funds, to crypto, endowments, SPACs, ESG, and more.
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Only get the audio book
- De Joe en 09-26-22
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The Lords of Strategy
- The Secret Intellectual History of the New Corporate World
- De: Walter Kiechel III
- Narrado por: Robertson Dean
- Duración: 11 h y 46 m
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Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. The concept of strategy changed all that, paving the way for the creation of the modern corporate world. The Lords of Strategy provides listeners with a deeper understanding of the world they compete in, and a sharper eye for what works — and what doesn’t — when forging strategy.
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Super Book of Narrow Interest
- De Roy en 08-23-10
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I Love Capitalism!
- An American Story
- De: Ken Langone
- Narrado por: Ken Langone
- Duración: 7 h y 51 m
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Ken Langone has seen it all on his way to a net worth beyond his wildest dreams. A pillar of corporate America for decades, he's a co-founder of Home Depot, a former director of the New York Stock Exchange, and a world-class philanthropist (including $200 million for NYU's Langone Health). In this memoir he finally tells the story of his unlikely rise and controversial career. It's also a passionate defense of the American Dream - of preserving a country in which any hungry kid can reach the maximum potential of his or her talents and work ethic.
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Save your money, he clearly has enough!
- De Jared M. en 12-01-19
De: Ken Langone
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The CEO Next Door
- The 4 Behaviors that Transform Ordinary People into World-Class Leaders
- De: Tahl Raz, Kim R. Powell, Elena L. Botelho
- Narrado por: Bernadette Dunne
- Duración: 8 h y 50 m
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Historia
Much of what we hear about who gets to the top, and how, is wrong. Those who become chief executives set their sights on the C-suite at an early age. In fact, over 70 percent of the CEOs didn't have designs on the corner office until later in their careers. You must graduate from an elite college. In fact, only seven percent of CEOs in the dataset are Ivy League graduates - and eight percent didn't graduate from college at all. To become a CEO you need a flawless résumé. The reality: 45 percent of CEO candidates had at least one major career blowup.
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The real deal
- De K J Sunflower en 04-26-18
De: Tahl Raz, y otros
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Scaling Up Compensation
- 5 Design Principles for Turning Your Largest Expense into a Strategic Advantage
- De: Verne Harnish
- Narrado por: Verne Harnish
- Duración: 3 h y 44 m
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How you compensate people is one of the most important strategic decisions your company will make—but few “get it right and out of sight.” Nail it and you can add hundreds of percentage points to the bottom line while driving up the energy in the organization. Make the wrong call (or piecemeal the decision together), and the results will create needless drama throughout the organization.
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Good read/listen but something’s were missing
- De Danica en 03-25-24
De: Verne Harnish
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King of Capital
- The Remarkable Rise, Fall, and Rise Again of Steve Schwarzman and Blackstone
- De: John E. Morris, David Carey
- Narrado por: George K. Wilson
- Duración: 14 h y 42 m
- Versión completa
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The financial establishment---banks and investment bankers, such as Citigroup, Bear Stearns, Lehman, UBS, Goldman Sachs, Merrill Lynch, and Morgan Stanley---were the cowboys, recklessly assuming risks, leveraging up to astronomical levels, and driving the economy to the brink of disaster.
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Great Story Ruined by Monotone Reading
- De Marc en 04-23-13
De: John E. Morris, y otros
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The New Gold Standard
- 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 12 m
- Versión completa
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The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization.
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Very good information
- De Sand Storm IR.Tools Technology en 09-06-15
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Samsung Rising
- The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
- De: Geoffrey Cain
- Narrado por: Michael Braun
- Duración: 10 h y 4 m
- Versión completa
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General
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Historia
Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.
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Misleading title
- De Kevin en 02-25-21
De: Geoffrey Cain
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It's Not TV
- The Spectacular Rise, Revolution, and Future of HBO
- De: Felix Gillette, John Koblin
- Narrado por: Steven Jay Cohen
- Duración: 14 h y 34 m
- Versión completa
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HBO changed how stories could be told on TV. The Sopranos, Sex and the City, The Wire, Game of Thrones. The network’s meteoric rise heralded the second golden age of television with serialized shows that examined and reflected American anxieties, fears, and secret passions through complicated characters who were flawed and often unlikable.
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Worth a listen - even if you’ve heard the other one.
- De L Watson en 11-12-22
De: Felix Gillette, y otros
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Principles of Economics
- De: Saifedean Ammous
- Narrado por: Saifedean Ammous
- Duración: 12 h y 53 m
- Versión completa
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Historia
Principles of Economics is a university-level textbook in economics that offers a clear and concise exploration of the most important economic concepts. This book is unapologetically Austrian in its approach. It tackles major economic concepts and topics independently, but in a logical sequence aimed at delivering the listener an understanding of economics at an individual and societal level, and the widespread implications of economics as a topic.
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I was already a fan of the Austrian school
- De PublicName en 10-13-23
De: Saifedean Ammous
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Peak Performance
- Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success
- De: Brad Stulberg, Steve Magness
- Narrado por: Christopher Lane
- Duración: 6 h y 34 m
- Versión completa
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The first book of its kind, Peak Performance combines the inspiring stories of top performers across a range of capabilities - from athletic, to intellectual, to artistic - with the latest scientific insights into the cognitive and neurochemical factors that drive performance in all domains. In doing so, Peak Performance uncovers new linkages that hold promise as performance enhancers but have been overlooked in our traditionally-siloed ways of thinking.
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Good, but
- De Luke en 06-09-18
De: Brad Stulberg, y otros
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Genius Makers
- The Mavericks Who Brought AI to Google, Facebook, and the World
- De: Cade Metz
- Narrado por: John Lee
- Duración: 9 h y 59 m
- Versión completa
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What does it mean to be smart? To be human? What do we really want from life and the intelligence we have, or might create? With deep and exclusive reporting, across hundreds of interviews, New York Times Silicon Valley journalist Cade Metz brings you into the rooms where these questions are being answered. Where an extraordinarily powerful new artificial intelligence has been built into our biggest companies, our social discourse, and our daily lives, with few of us even noticing.
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difficult listen
- De LEE en 03-17-21
De: Cade Metz
Lo que los oyentes dicen sobre After Steve
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Ejecución
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Historia
- shawn
- 05-05-22
Captivating and Insightful
A very well researched book that recounts the important events that occurred at Apple after the death of Steve Jobs. While focused mostly on Jonny Ive and Tim Cook, I enjoyed the insights on the other executives like Scott Forstall and the creation of new Apple products and services after Steve. This book is a great listen and hard to stop. The narrator does a great job as well. I highly recommend it
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- Nathan
- 02-09-23
The sequel to Walter Isaacson
Biography. Fantastic piece of research and writing. Worth the listen even if you’re not an Apple fan.
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- pablogday
- 05-25-23
Deep dive into Apple
As much as there is probably a good amount of conjecture, this book is incredibly well sourced and the balance is fair, not trying to push any specific story. Really appreciated it, and it is an interesting deep dive into the world’s most successful company
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- Ira Feigelman
- 06-16-22
Fantastic
Highly recommend for anyone who’s grown up from the days of Apple ][‘s two Steve’s with great insight to the Cook years.
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- Kai
- 05-14-22
Amazing - from an Apple fan
This book breaks down a very important topic in a post Steve Jobs world. I grew up admiring Apple and loved watching Steve Jobs unveil new products. Super interesting to hear how apple has changed over the years and it gives a great insight on what to expect from Apple the next few years. Would definitely recommend the book to anyone who finds tech, apple or Steve Jobs interesting!
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- Brian
- 06-14-22
Amazing buck five stars all the way.
The book tells you where the name of the company came from he describes how Apple fell apart or the key people fell apart after Steve left or died I mean, just a very detailed book highly recommend if you’re an Apple fanatic
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- Z'
- 04-13-23
Must listen for Apple fans!
The Apple of Steve Jobs has been greatly reported on, but it's rare to get such insight into how things have been since. This book goes into the changing of the company culture and the new projects like the watch, airpods, car, and move towards services. It's fascinating to hear the inside story of these products that I know so well about. I remember hearing rumors about why certain projects were designed a certain way and why strategies were implemented, but after listening to this you realize just how many of those were incorrect and in fact often the opposite! It explains a lot about how Apple operates today, Apple fans won't be able to turn it off until the end!
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- Matt Carroll
- 06-19-22
Worth a Listen
Interesting story, thoroughly reported- most salient point for me - the grandiose nature of Silicon Valley, the belief that your consumer product is “changing the world” when it is really just a way to have a successful company. Similarly - you must marvel at the superficiality of the design group, and their obsession with small details that are unimportant in the world, except maybe for the aesthetics of their private jets.
But the reporting and corporate information is solid and interesting. The narrator disappoints - very professional but sounds robotic, does not add to the production.
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- Dave Welling
- 05-30-22
Incredibly interesting look at how Apple lost its soul
One of best books post Steve I’ve read on Apple. Apple is no longer an innovator, no longer a revolutionary. Apple today imitates Microsoft’s path under Gates and Balmer of evolutionary of a one hit cow that they keep milking. Nadella has changed the culture at Microsoft for good where Tim Cook has killed Apples soul that set it apart under Steve’s leadership.
I’ve worked selling Apple technologies and solutions since 1987 and have owned almost every one of their products. Tim Cook is the latest John Scully.
The book is well narrated and supported and the story telling is captivating. Well done
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- MaJPix
- 06-15-22
Wonderful Insight!
Being a tenured employee in a retail store it was wonderful to listen to the stories and full transparency. Great writing and kudos to the narrator!
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