Branding Basics for Small Business, 2nd Edition

How to Create an Irresistible Brand on Any Budget

De: Maria Ross

Narrado por: Maria Ross

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them?

The secret is starting with a strong brand strategy, which goes far beyond a logo. Brand is your core promise, personality, and reason for being. Effective branding is not about how much money you spend but how clearly and consistently you communicate the right message through everything you do. This book reveals a simple 10-question process to build a strong brand strategy and bring it to life so you can:

• Generate buzz and loyalty with the right customers, clients, or donors
• Make smarter, more cost-effective marketing decisions
• Stand out from the crowd and grow your business

©2014 NorLights Press (P)2017 Spoken Word Inc

awesome

i had no experience with branding and this book educated me in a clear example full process. phenomenal

best straightforward book to create a true brand

you can easily finish the brand strategy document after reading this short yet useful book

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What did you like best about this story?

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Easy, practical read

Very practical and easy to implement. Was able to finish it in one day but I plan to listen to it a few times to get it engrained.

wow!

She demonstrated her excellence in the field by writing, performing and delivering a compelling story. Anyone involved in a business from employee to owners will benefit from this book. I will apply, re-read and go to her website.