Digital Sense
The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
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Digital Sense
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Narrado por:
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Walter Dixon
Acerca de esta escucha
Compete in the digital world with pragmatic strategies for success.
Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This audiobook provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line.
The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation.
- Optimize competitive advantage and customer experience
- Map strategy back to business objectives
- Engage customers with a pragmatic, proven marketing system
- Reorganize sales and marketing to fill talent and knowledge gaps
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2017 John Wiley and Sons, Inc. (P)2017 Gildan Media LLCLos oyentes también disfrutaron...
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There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
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Lo que los oyentes dicen sobre Digital Sense
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 10-03-18
awesome
great book, with a ton of info! I will certainly listen to this book more than once.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Phillip
- 07-02-21
I loved it!
I enjoyed the book. It contained useful tips and tools for every marketer. Listen to the entire audio book!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Panda3
- 08-15-18
Great for futuristic minds
If you want to peer into the future waybof managing yourself and your business/job, please check this audio book out! It presents relatable facts from current trends in society and projects them into how they will shape our tomorrow.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- Fun
- 07-27-18
Not funny
Not a good book. Dude seriously makes a joke about blind people. Just not cool to say even a blind person can see it. Does he think that is funny?
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