-
The Product-Led Organization
- Drive Growth by Putting Product at the Center of Your Customer Experience
- Narrado por: Basil Sands
- Duración: 8 h y 15 m
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Resumen del Editor
There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: a holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences; a guide to setting goals for product success and measuring progress toward meeting them; a playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product; strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product road map.
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If you are a CXer, you have to read/listen to it
- De Shirley Campbell en 05-26-23
De: Matthew Dixon, y otros
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Design Thinking in Business and IT: Overview, Techniques and Example Workshop
- De: Florian Heuer
- Narrado por: Bryan Stout
- Duración: 1 h y 4 m
- Versión completa
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Historia
You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.
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Basic design thinking lesson
- De Preston en 04-09-16
De: Florian Heuer
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Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- De: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrado por: Fleet Cooper
- Duración: 6 h y 29 m
- Versión completa
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General
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Historia
This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
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Good for people who don't have an experience with Agile and Lean Startup
- De Jovan Vidic en 08-26-17
De: Patrick van der Pijl, y otros
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
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Solving Problems with Design Thinking
- Ten Stories of What Works
- De: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrado por: Dina Pearlman
- Duración: 7 h y 19 m
- Versión completa
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Historia
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
- De Amazon Customer en 11-16-16
De: Jeanne Liedtka, y otros
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- De: Jill Konrath
- Narrado por: Jill Konrath
- Duración: 6 h y 15 m
- Versión completa
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Historia
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- De Glenn en 05-22-11
De: Jill Konrath
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Product Management in Practice
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
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Clear, realistic, well written and narrated... a must for any aspiring or active PMs
- De Pablo Azcurrain en 03-08-21
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The Product Book
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"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
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I was hoping for more
- De Eva-Stina en 12-07-19
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Product-Led Growth
- How to Build a Product That Sells Itself
- De: Wes Bush
- Narrado por: Derek Dysart
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- De marianella en 12-01-20
De: Wes Bush
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Walter Dixon
- Duración: 9 h y 54 m
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Weak Narration Makes for a Boring Listen
- De Trent S. en 11-04-16
De: Dan Olsen
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Product Roadmaps Relaunched
- How to Set Direction While Embracing Uncertainty
- De: C. Todd Lombardo, Bruce McCarthy, Evan Ryan, y otros
- Narrado por: Theodore O'Brien
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A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.
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Almost 0 example images (1 table PDF)
- De Steve Soos en 10-17-22
De: C. Todd Lombardo, y otros
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Design for How People Think
- Using Brain Science to Build Better Products
- De: John Whalen PhD
- Narrado por: Mitchell Dorian
- Duración: 4 h y 43 m
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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One of the deepest books on UX I’ve read in a while
- De Herman en 11-21-23
De: John Whalen PhD
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Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- De: Matt LeMay
- Narrado por: Mitchell Dorian
- Duración: 5 h y 16 m
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General
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
-
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Clear, realistic, well written and narrated... a must for any aspiring or active PMs
- De Pablo Azcurrain en 03-08-21
De: Matt LeMay
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The Product Book
- How to Become a Great Product Manager
- De: Product School, Carlos González de Villaumbrosia, Josh Anon
- Narrado por: Russell Newton
- Duración: 9 h y 8 m
- Versión completa
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General
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Narración:
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Historia
"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
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-
I was hoping for more
- De Eva-Stina en 12-07-19
De: Product School, y otros
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Product-Led Growth
- How to Build a Product That Sells Itself
- De: Wes Bush
- Narrado por: Derek Dysart
- Duración: 4 h y 23 m
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General
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Narración:
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Historia
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- De marianella en 12-01-20
De: Wes Bush
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Walter Dixon
- Duración: 9 h y 54 m
- Versión completa
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General
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Narración:
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Historia
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
-
-
Weak Narration Makes for a Boring Listen
- De Trent S. en 11-04-16
De: Dan Olsen
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Product Roadmaps Relaunched
- How to Set Direction While Embracing Uncertainty
- De: C. Todd Lombardo, Bruce McCarthy, Evan Ryan, y otros
- Narrado por: Theodore O'Brien
- Duración: 6 h y 41 m
- Versión completa
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General
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Narración:
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Historia
A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.
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Almost 0 example images (1 table PDF)
- De Steve Soos en 10-17-22
De: C. Todd Lombardo, y otros
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Design for How People Think
- Using Brain Science to Build Better Products
- De: John Whalen PhD
- Narrado por: Mitchell Dorian
- Duración: 4 h y 43 m
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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One of the deepest books on UX I’ve read in a while
- De Herman en 11-21-23
De: John Whalen PhD
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Product Leadership
- How Top Product Managers Launch Awesome Products and Build Successful Teams
- De: Richard Banfield, Martin Eriksson, Nate Walkingshaw
- Narrado por: Mitchell Dorian
- Duración: 7 h y 41 m
- Versión completa
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General
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Narración:
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Historia
This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
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Excellent book - hit all the marks
- De Michal O en 06-21-23
De: Richard Banfield, y otros
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- De: Melissa Perri
- Narrado por: Erin deWard
- Duración: 6 h y 44 m
- Versión completa
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General
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Narración:
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Historia
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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Distractingly soft narration
- De Heather Henderson en 01-21-21
De: Melissa Perri
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User Story Mapping
- Discover the Whole Story, Build the Right Product
- De: Jeff Patton, Peter Economy - foreword
- Narrado por: Roy McCrerey
- Duración: 8 h y 19 m
- Versión completa
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General
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Narración:
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Historia
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.
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Straw man arguments and handwaving
- De Amazon Customer en 01-02-22
De: Jeff Patton, y otros
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Empowered
- Ordinary People, Extraordinary Products
- De: Marty Cagan, Chris Jones
- Narrado por: Marty Cagan
- Duración: 11 h y 9 m
- Versión completa
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General
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Narración:
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Historia
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
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Where’s the meat?
- De Scott en 01-14-22
De: Marty Cagan, y otros
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Site Reliability Engineering
- How Google Runs Production Systems
- De: Betsy Beyer, Chris Jones, Jennifer Petoff, y otros
- Narrado por: Liz Porter
- Duración: 20 h y 8 m
- Versión completa
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General
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Historia
In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient - lessons directly applicable to your organization.
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Google propaganda
- De Andreas Andersen en 03-30-22
De: Betsy Beyer, y otros
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Lean UX: Designing Great Products with Agile Teams (Second Edition)
- De: Jeff Gothelf, Josh Seiden
- Narrado por: Douglas Martin
- Duración: 4 h y 56 m
- Versión completa
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Historia
Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.
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The standard for all design teams
- De billsensei en 05-05-22
De: Jeff Gothelf, y otros
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Building for Everyone
- Expand Your Market with Design Practices from Google's Product Inclusion Team
- De: Annie Jean-Baptiste
- Narrado por: Janina Edwards
- Duración: 7 h y 42 m
- Versión completa
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Historia
This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.
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The power of diversity in marketing
- De Amazon Customer en 03-28-21
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Pivot to Product Manager: The Ultimate 3-Step Playbook to Kickstart Your Product Management Career
- De: Irving Malcolm
- Narrado por: Mark Williams
- Duración: 4 h y 2 m
- Versión completa
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Historia
This is where your career finally takes off as the leader of your own dedicated team! Are you ready to start earning more by learning how to become a successful product manager? Have you managed to get an interview for a product manager position and need help on how to go about it? The product manager plays a central and crucial role in any company. In a world driven by the consumption of products, they get to decide what products to create, how to sell them, and who to sell them to. So, if you aspire to become one, you’ve got to be ready for it.
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Wonderful resource packed with useful information!
- De S.S en 08-06-21
De: Irving Malcolm
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How to Lead in Product Management
- Practices to Align Stakeholders, Guide Development Teams, and Create Value Together
- De: Roman Pichler
- Narrado por: Roman Pichler
- Duración: 5 h y 22 m
- Versión completa
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Historia
This book will help you become a better product leader. Benefitting from Roman Pichler’s extensive experience, you’ll learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work.
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Good Book
- De Sarthak en 11-09-20
De: Roman Pichler
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- De: Roman Pichler
- Narrado por: Roman Pichler
- Duración: 5 h y 5 m
- Versión completa
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Historia
Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
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Practical feedback
- De Julian Aguirre en 03-07-23
De: Roman Pichler
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Articulating Design Decisions
- Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
- De: Tom Greever
- Narrado por: Ric Chetter
- Duración: 6 h y 56 m
- Versión completa
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Historia
Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.
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A must for any UX Designer!
- De Michael en 04-05-22
De: Tom Greever
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UX Strategy
- Product Strategy Techniques for Devising Innovative Digital Solutions
- De: Jaime Levy
- Narrado por: Jaime Levy
- Duración: 8 h y 1 m
- Versión completa
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Narración:
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Historia
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
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Handbook for beginners, not suited for audio
- De Martin Valdez en 05-24-22
De: Jaime Levy
Lo que los oyentes dicen sobre The Product-Led Organization
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Scott Hansen
- 08-23-21
A book I Will Listen To Many Times
As a Learning and Development professional for a cloud-based company , I went into this book fully believing the content related to my day-to-day working life but even with that expectation I was still taken aback by how much this changed my view of my role. It has fundamentally altered how I see myself serving both my company and my learner's.
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- Jennifer Meggison
- 03-05-23
Awesome
I found this book concise and insightful. Super helpful for those beginning a new product journey.
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- Anonymous User
- 08-14-23
Practical advice on becoming product-led
This is a good book with lots of practical advice and suggestions on becoming product-led
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- Benj
- 11-10-23
Gold everywhere
This book is rare because it is full of golden nuggets of wisdom you can act on today to improve your product strategy. The approach the narrator takes isn’t my favorite but the content is prime so I looked past that.
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- Aaron 🚀 The Product Coach
- 12-16-21
Really informative product process
I believe any product organization could benefit from this read. Our entire product, design and engineering team is currently reading it to make use of the principles.
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- Mauro Locarnini
- 02-02-23
Good read, no big discoveries
The book walks you through the world of product management and does a good job to help product people make better use of data (collecting, analyzing, and using).
The occasional references to Pemdo are elegantly done and don’t pollute the writing.
If you are seeking to acquire new ideas on how to push your organization to become more product centric you will get quite some value.
If you’re willing to learn more about the product management role you’ll find it valuable only if you are a beginner.
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- Audun Arly Lund
- 01-14-21
This is too much of a Pendo commercial
I have tried Pendo, it's good. But that's not why I wanted this book. There is a big focus on repeating the same points and not a good enough overview of the actual theory and method for me. Maby this will work for you, but for me this was simply a commercial with some cunsulteeese speak.
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esto le resultó útil a 4 personas