Conversations That Sell

Collaborate with Buyers and Make Every Conversation Count

De: Nancy Bleeke

Narrado por: Rose Itzcovitz

Today’s buyers want more from sales professionals than a simple consultation. What they’re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome. Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the buyer’s attention and secure business. Based on the author’s five-step sales system, What’s in It for Them (WIIFT) - Wait, Initiate, Investigate, Facilitate, Then Consolidate - the audiobook shows listeners how to:

• Prepare for an effective sales call
• Identify sales opportunities and the factors that drive buyers to act
• Adjust their approach to the type of buyer - Achievers, Commanders, Reflectors, and Expressers
• Make conversations flow easily
• Address problems, opportunities, wants, and needs
• Work through objections
• Advance and close sales
• And more

Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs - on the buyer.

Download the accompanying reference guide.©2013 Nancy Bleeke (P)2013 Gildan Media LLC

Reseñas de la Crítica

“ Conversations That Sell is the game changer you’ve been looking for. Nancy Bleeke gives you tools and techniques to easily engage customers in winning conversations that make objections vanish, and allow you to effortlessly close the deal.” (Jeb Blount, CEO of SalesGravy.com, and author of People Buy You)

Actionable plans for starting out in sales

I do not have direct sales experience. This audiobook plus the webinars by the author Nancy Bleeke are very helpful in guiding my sales process. I like the flow of the book with anectodes interweaved throughout the book. The book has some good nuggets that can be used immediately. I recommend it highly for a finance professional like me.

Terrible redo of basic sales

Author spends first few chapters about what’s coming in future chapters, great selling tools. They then just review a stolen concept called disc profile. Junk content.