Beyond Disruption
Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs
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Beyond Disruption
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Narrado por:
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Roger Wayne
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Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow?
With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Just as their #1 global bestseller Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.
Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this bold new approach to innovation allows companies to grow while also being a force for good. With examples that cut across all sectors of the economy, this book shows: why nondisruptive creation matters to all of us and why it's about to become a lot more important in the future; how to create innovation strategies that trigger nondisruptive creation instead of disruption; how to identify and execute on nondisruptive opportunities; and how companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Harvard Business School Publishing Corporation (P)2023 Ascent AudioLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre Beyond Disruption
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Reader10928
- 05-12-23
Incredible perspective in contrast with "disrupt"
This book offers a heartening perspective for how nondisruptive innovation can be additive, and how "disrupt" is just on way of innovation. This is definitely worth reading!
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Lar'ri Jefferson
- 08-09-23
Lots of value and practical insight
Great examples, ideas, and strategies for all would be innovators, both corporate and entrepreneurial alike!
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Total1 out of 5 stars
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Ejecución4 out of 5 stars
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Historia2 out of 5 stars
- Nicholas
- 05-22-23
Save your money. Read an executive summary.
This book should have been a 20-25 page article at best, and you will find is highly repetitive. Read an executive summary and save your money.
If you’re familiar with Clayton Christensen’s work you will find this is at best an additional shallow lens to be applied to a small sub-sect of work. Also, most of their examples viewed from a different angle were disruptive to another industry.
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