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Contrary to the myth that you have to be a born salesman, selling is a step-by-step system that anyone can learn. In this book, renowned sales trainer Eric Lofholm distills the secrets of sales success into a simple three-step formula that has been used by more than 10,000 students over the past 14 years to get more leads, book more appointments, and make more sales.

Unlock the secret to powerful, effective selling with Modern Persuasion Strategies: The Hidden Advantage in Selling. This essential guide dives deep into the sales psychology and persuasion techniques used by top-performing sales professionals and entrepreneurs to consistently close high-ticket deals and build lasting client relationships.

In this sequel to his best-seller The System, master sales trainer Eric Lofholm lays out the seven-step sales scripting method he has used to help his clients generate over $500 million in revenue over the last two decades. Eric begins by showing you how to get over some of the common fears associated with sales scripting, such as fear of sounding rehearsed and scriptwriter's block.

Welcome to the "Speaker Show & Tell Podcast"! This podcast is for speakers at any level who want to learn more about the business of speaking. The show covers a variety of topics related to the speaking industry, including tips for landing speaking engagements, advice for new speakers, and strategies for monetizing free speaking opportunities. Whether you're just starting out or a seasoned pro, this podcast has something for everyone in the world of public speaking. Join us every week for insights, inspiration, and practical advice on how to make the most of your speaking engagements.

Welcome to the Morning Sales Boost with Eric Lofholm! This is for people who are interested in the sales and success conversation. Tune in Monday - Friday for 15-mintues to learn sales and success tips to increase your results!

On Winston Churchill’s first day as prime minister, Adolf Hitler invaded Holland and Belgium. Poland and Czechoslovakia had already fallen, and the Dunkirk evacuation was just two weeks away. For the next 12 months, Hitler would wage a relentless bombing campaign, killing 45,000 Britons. It was up to Churchill to hold his country together and persuade President Franklin Roosevelt that Britain was a worthy ally - and willing to fight to the end. In The Splendid and the Vile, Erik Larson shows how Churchill taught the British people "the art of being fearless."

For the modern major-league team, player evaluation is a complex, multipronged, high-tech pursuit. But far from becoming obsolete in this environment - as Michael Lewis' Moneyball once forecast - the role of the scout in today's game has evolved and even expanded. Rather than being the antithesis of a data-driven approach, scouting now represents an essential analytical component in a team's arsenal. Future Value is a thorough dive into the world of the contemporary scout - a world with its own language, methods, metrics, and madness.

A naive young man, a railway enthusiast and radio buff, was caught up in the fall of the British Empire at Singapore in 1942. He was put to work on the 'Railway of Death' - the Japanese line from Thailand to Burma. Exhaustively and brutally tortured by the Japanese for making a crude radio, Lomax was emotionally ruined by his experiences.

Listen in daily to learn about Continuous Sales Improvement from Eric Lofholm! Join our Facebook Group YouTube Channel CSI Masterclass

A podcast on the management, technology, and political-economy of weapon systems acquisition.