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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
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The Naming Book
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Publisher's summary
Name your business. Tell your story.
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business - and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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What listeners say about The Naming Book
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Briana
- 03-19-23
It worked!
I’d been going back & forth on a few names for my business for months, not a huge fan of any. Didn’t have much expectation with this book but I was desperate. 30mins into the audible I came up with a new name idea that I absolutely love & the rest of the book helped me work out the kinks & affirmed my choice. 200% recommend! Ty!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Plencionip
- 02-14-22
great easy book.
Pretty good! great tips and easy to understand. I am creating my brand and this book gave me helpful information. thx you
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sean
- 09-20-23
Can't recommend highly enough!
As someone who had been in the process of naming my business for longer than I care to mention, following Brad Flower's The Naming Book has been the catalyst I needed to get me over the finish line. Brad Flower's book provides practical, deep and well thought out steps and exercises to brainstorm and eventually choose a name! Throughout this process, our team was able to generate hundreds of possible names, expand our cognitive reach beyond our own English language knowledge, and ultimately narrow down the possible names (with purpose) to our final chosen name. After trying and failing many times, it is such a relief to be on the other end with a name we are proud of that will be with me for years to come.
We want to thank you for this wonderful book! We can’t recommend highly enough!!
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