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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
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Alchemy
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Publisher's summary
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.
"A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of The Black Swan
“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.” —Robert B. Cialdini, author of Influence
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
Heralded as “one of the leading minds in the world of branding” by NPR, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in this audio) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:
What can honey bees teach us about creating a sustainable business?
How could budget airlines show us how to market a healthcare system?
Why is it better to be vaguely right than precisely wrong?
What might soccer penalty kicks teach us about the dangers of risk-aversion?
Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.
Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Featured Article: The Best Marketing Audiobooks for Conquering the Industry
Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry.
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
-
5 out of 5 stars
-
Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
-
Bozo Sapiens
- Why to Err Is Human
- By: Michael Kaplan, Ellen Kaplan
- Narrated by: Victor Bevine
- Length: 9 hrs and 46 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 48
-
Story4 out of 5 stars 46
Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?
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5 out of 5 stars
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A tour de force
- By Ivan on 07-05-11
By: Michael Kaplan, and others
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The Great Mental Models
- General Thinking Concepts
- By: Shane Parrish
- Narrated by: Shane Parrish
- Length: 3 hrs and 23 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,601
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Performance4 out of 5 stars 1,329
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Story4.5 out of 5 stars 1,310
The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.
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2 out of 5 stars
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A dissapointing debut
- By Peter on 04-14-19
By: Shane Parrish
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The Undercover Economist
- By: Tim Harford
- Narrated by: Robert Ian Mackenzie
- Length: 10 hrs and 6 mins
- Unabridged
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Overall4 out of 5 stars 538
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Performance4 out of 5 stars 324
-
Story4 out of 5 stars 322
Author of the extremely popular "Dear Economist" column in Financial Times, Tim Harford reveals the economics behind everyday phenomena in this highly entertaining and informative book. Can a book about economics be fun to read? It can when Harford takes the reins, using his trademark wit to explain why it costs an arm and a leg to buy a cappuccino and why it's nearly impossible to purchase a decent used car.
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4 out of 5 stars
-
Everyone needs to know this.
- By Paul Norwood on 04-24-06
By: Tim Harford
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Superminds
- The Surprising Power of People and Computers Thinking Together
- By: Thomas W. Malone
- Narrated by: Mel Foster
- Length: 11 hrs and 11 mins
- Unabridged
-
Overall4 out of 5 stars 98
-
Performance4.5 out of 5 stars 89
-
Story4 out of 5 stars 89
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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2 out of 5 stars
-
"Why did a Kenyan immigrant win the 2008 election"
- By RealTruth on 07-11-18
By: Thomas W. Malone
-
Average is Over
- Powering America Beyond the Age of the Great Stagnation
- By: Tyler Cowen
- Narrated by: Andrew Garman
- Length: 8 hrs and 42 mins
- Unabridged
-
Overall4 out of 5 stars 377
-
Performance4 out of 5 stars 306
-
Story4 out of 5 stars 303
The widening gap between rich and poor means dealing with one big, uncomfortable truth: If you're not at the top, you're at the bottom. The global labor market is changing radically thanks to growth at the high end and the low. About three quarters of the jobs created in the United States since the great recession pay only a bit more than minimum wage. Still, the United States has more millionaires and billionaires than any country ever, and we continue to mint them.
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1 out of 5 stars
-
Disappointing analysis of future
- By JKBart on 12-10-13
By: Tyler Cowen
-
Adapt
- Why Success Always Starts with Failure
- By: Tim Harford
- Narrated by: Jonathan Keeble
- Length: 9 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 273
-
Performance4.5 out of 5 stars 219
-
Story4 out of 5 stars 218
In this groundbreaking work, Tim Harford shows us a new and inspiring approach to solving the most pressing problems in our lives. Harford argues that today’s challenges simply cannot be tackled with ready-made solutions and expert opinions; the world has become far too unpredictable and profoundly complex. Instead, we must adapt. Deftly weaving together psychology, evolutionary biology, anthropology, physics, and economics, along with compelling stories of hard-won lessons learned in the field, Harford makes a passionate case for the importance of adaptive trial-and-error....
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3 out of 5 stars
-
Hidden Agenda
- By Lawrence on 05-20-13
By: Tim Harford
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Focus
- Use Different Ways of Seeing the World for Success and Influence
- By: Heidi Grant Halvorson Ph.D., E. Tory Higgins PhD
- Narrated by: Karen Saltus
- Length: 7 hrs and 20 mins
- Unabridged
-
Overall4 out of 5 stars 74
-
Performance4 out of 5 stars 61
-
Story4 out of 5 stars 60
We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
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1 out of 5 stars
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Pain / Pleasure
- By Serena K. on 02-13-17
By: Heidi Grant Halvorson Ph.D., and others
-
Mindware
- Tools for Smart Thinking
- By: Richard E. Nisbett
- Narrated by: Joe Barrett
- Length: 10 hrs and 17 mins
- Unabridged
-
Overall4 out of 5 stars 509
-
Performance4 out of 5 stars 434
-
Story4 out of 5 stars 427
Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.
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5 out of 5 stars
-
Sound scientific advice on how to live your life
- By Neuron on 08-26-15
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 26,866
-
Performance4.5 out of 5 stars 22,819
-
Story4.5 out of 5 stars 22,672
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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2 out of 5 stars
-
Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
-
The Star Principle
- How It Can Make You Rich
- By: Richard Koch
- Narrated by: Richard Aspel
- Length: 7 hrs and 8 mins
- Unabridged
-
Overall4.5 out of 5 stars 130
-
Performance4.5 out of 5 stars 100
-
Story4.5 out of 5 stars 103
Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means).
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5 out of 5 stars
-
Makes perfect sense
- By Lorcan McNeela on 10-28-14
By: Richard Koch
-
The Formula
- How Algorithms Solve all our Problems…and Create More
- By: Luke Dormehl
- Narrated by: Daniel Weyman
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 446
-
Performance4 out of 5 stars 388
-
Story4 out of 5 stars 387
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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2 out of 5 stars
-
Not about algorithms. Not an original book.
- By Landon Rordam on 12-02-14
By: Luke Dormehl
-
The Mind of the Market
- Compassionate Apes, Competitive Humans and Other Tales from Evolutionary Economics
- By: Michael Shermer
- Narrated by: Michael Shermer
- Length: 5 hrs and 26 mins
- Abridged
-
Overall4 out of 5 stars 97
-
Performance4 out of 5 stars 56
-
Story4 out of 5 stars 56
The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.
-
2 out of 5 stars
-
Good ideas overshadowed by obnoxious polemics
- By Philo on 09-15-13
By: Michael Shermer
-
Success and Luck
- Good Fortune and the Myth of Meritocracy
- By: Robert H. Frank
- Narrated by: Robert H. Frank
- Length: 5 hrs and 19 mins
- Unabridged
-
Overall4 out of 5 stars 216
-
Performance4 out of 5 stars 179
-
Story4 out of 5 stars 180
How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine.
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3 out of 5 stars
-
Not what is advertised
- By Andre on 04-18-17
By: Robert H. Frank
-
Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: Tom Beyer
- Length: 10 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 78
-
Performance4.5 out of 5 stars 69
-
Story4.5 out of 5 stars 69
In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
-
5 out of 5 stars
-
Inspire system thinking with informative examples
- By Lucy A. Pithecus on 11-16-22
By: Ajay Agrawal, and others
-
Wanting
- The Power of Mimetic Desire in Everyday Life
- By: Luke Burgis
- Narrated by: Luke Burgis, Sean Patrick Hopkins
- Length: 8 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 789
-
Performance4.5 out of 5 stars 666
-
Story4.5 out of 5 stars 663
Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
-
5 out of 5 stars
-
One of the most important books you'll ever read
- By chris boutte on 06-14-21
By: Luke Burgis
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Flexing changed everything
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What is genius? The word evokes iconic figures like Einstein, Beethoven, Picasso, and Steve Jobs, whose cultural contributions have irreversibly shaped society. Yet Beethoven could not multiply. Picasso couldn’t pass a fourth grade math test. And Jobs left high school with a 2.65 GPA. The Hidden Habits of Genius explores the meaning of this contested term, and the unexpected motivations of those we have dubbed "genius" throughout history, from Charles Darwin and Marie Curie to Leonardo Da Vinci and Andy Warhol to Toni Morrison and Elon Musk.
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Listeners will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something complex, interesting, and powerful.
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it's a RePEAT / ReRUN of her 2015 "INSIGHT OUT"
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Read This or Die!
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Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked.
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A Perfect Match
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Good ideas, but felt like a collection of tweets
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When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions–often in the most unexpected ways.
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New Age, Not Impressed
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In 2006, John Warren and John Thompson led Marines into combat in the world’s most dangerous city: Ramadi, Iraq. But when they got home, employers didn’t understand what they had to offer. Undeterred, they founded their own specialty mortgage company, growing it from scratch into a national powerhouse over the course of a decade.
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If You Can't Hire a Marine, Lead Like One
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Thinking in Systems
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In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....
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Skip to the Middle
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Move
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Story4.5 out of 5 stars 55
Veteran science journalist Caroline Williams explores the cutting-edge research behind brain health and physical activity, interviewing scientists from around the world to completely reframe our relationship to movement. Along the way she reveals easy tricks that we could all use to improve our memory, maximize our creativity, strengthen our emotional literacy and more. A welcome counterpoint to the current mindfulness craze, Move offers a more stimulating and productive way of freeing our caged minds to live our best life.
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5 out of 5 stars
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Amazing Book
- By Noah on 02-19-24
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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Overall4 out of 5 stars 3
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Performance4 out of 5 stars 3
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Story5 out of 5 stars 3
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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2 out of 5 stars
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Great content but no pdf that is vital to this audiobook
- By Vinay on 04-02-24
By: Phil P. Barden
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Closing the Equity Gap
- Creating Wealth and Fostering Justice in Startup Investing
- By: Freada Kapor Klein, Mitchell Kapor
- Narrated by: Keyonni James
- Length: 9 hrs and 12 mins
- Unabridged
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Overall5 out of 5 stars 3
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Performance5 out of 5 stars 3
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Story5 out of 5 stars 3
Companies backed by venture capital drive the U.S. economy, accounting for hundreds of billions of dollars in sales and profits. The problem is that most of the wealth created winds up enriching elites while the businesses funded by venture capitalists widen economic inequality. Committed to doing things differently, tech venture capitalists Freada Kapor Klein and Mitch Kapor launched Kapor Capital to prove that investing in gap-closing startups—companies whose services or products close opportunity gaps for both communities of color and low-income communities—is good business.
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5 out of 5 stars
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Must read for entrepreneurs and investors
- By CRO on 09-03-23
By: Freada Kapor Klein, and others
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The Complete Strategy Collection
- The Art of War, The Prince, The Book of Five Rings, On War and Arthashastra
- By: Sun Tzu, Niccolo Machiavelli, Miyamoto Musashi, and others
- Narrated by: Michael Bower, Tom Chandler
- Length: 52 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 37
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Performance4.5 out of 5 stars 34
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Story4.5 out of 5 stars 34
The Complete Strategy Collection, a compilation of ancient and historical philosophies, will increase your knowledge of strategy, conflict, and adversity throughout the ages, giving you valuable insight into the past while opening a window to the future. Although each of the works can be considered a manual or diagram for war or engaging in physical combat, the life skills embodied in each can be adapted to everyday life in modern society. Listen and learn how you, too, can take advantage of the strategies of war.
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5 out of 5 stars
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Awesome Collection - Leadership Must
- By Jackie Harwood on 10-31-22
By: Sun Tzu, and others
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I Know What to Do, So Why Don't I Do It?
- The New Science of Self-Discipline
- By: Nick Hall
- Narrated by: Nick Hall
- Length: 10 hrs and 5 mins
- Original Recording
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Overall4.5 out of 5 stars 1,481
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Performance4 out of 5 stars 1,296
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Story4 out of 5 stars 1,283
You might think laziness, lack of willpower, and/or low motivation are to blame for the fact that you aren't achieving your goals. But fascinating research in the field of psychoneuroimmunology has revealed another, far more likely possibility. One with the potential to transform your life in a dramatic way.
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2 out of 5 stars
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Big Disappointment!
- By TP on 01-29-15
By: Nick Hall
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The Sound of the Future
- The Coming Age of Voice Technology
- By: Tobias Dengel, Karl Weber - contributor
- Narrated by: Graham Winton
- Length: 10 hrs and 9 mins
- Unabridged
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Overall5 out of 5 stars 8
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Performance5 out of 5 stars 8
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Story5 out of 5 stars 8
Voice is the next technology—remarkably similar in potential impact to the internet and mobile computing—poised to change the way the world works. Tobias Dengel is in the vanguard of this breakthrough, understanding the deep, wide-ranging implications voice will have for every industry. In The Sound of the Future, he connects the dots about this emerging paradigm to vividly illustrate how business leaders can stay ahead of the game, rather than scrambling to catch up, as voice technology gradually reveals its power, creating a host of new winners and losers.
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5 out of 5 stars
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Voice Meets AI: Revolutionizing Industries and Shaping Tomorrow’s Experience
- By Alexandre Carvalhal on 10-17-23
By: Tobias Dengel, and others
What listeners say about Alchemy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- R Franson
- 09-04-20
Absolutely Brilliant
I just ordered a hard copy for the person I have hired to help me with my website SEO & Facebook Ads. If I were to be asked right this moment who I would choose to have lunch with if I could pick anyone in the entire world, it would be Rory Sutherland. Why? Because he’s super smart and interesting and funny and just being in his company would certainly inspire me to conquer the world!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jorge
- 09-23-19
Amazing!
I enjoyed this book so much; I have annoyed everyone around me into buying a copy an start considering that magic does exist. Thank you Rory for giving the world another argument for magic talk!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- AntDina
- 01-01-20
Rory is a bright thinker and clever storyteller
He makes a a case to follow the psycho-logical thinking rather than logical thinking when approaching business. his examples are clearly punctuated. If you bring a scientific skepticism to the book you will be disappointed. That's because his proclamations are not validated by multiple research teams. Which is why you should read this book. Human beings operate with magical thinking and speak with rational thought. Rory makes his case that to drive success any business must make room for this kind of alchemy.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- manish
- 09-03-21
A Delightful Read
Loved the voice, wisdom and the examples. Enjoyed it thoroughly .. It made me think much better.. it gave me tools and frameworks with the help of which I don’t become the patsy in the games others play.. it kinda changes you .. it’s subtle and profound at the same time ..
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Overall4 out of 5 stars
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Performance2 out of 5 stars
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Story3 out of 5 stars
- Dio
- 07-16-22
Decent
Overall a decent book. There are a few gems here, but it feels disorganized and like we are leading up to a big finale that lets you down. I didn't like his accent either. I listen to all audiobooks at 2x speed and with his accent, it's hard to understand at times. 5/10. Not bad, not great.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Addie
- 06-02-21
Fascinating and funny!
Great for starting discussions and getting you to think outside the box. My boyfriend and I loved it.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kenny Kandola
- 01-08-22
Brilliant!
Great audible, the best so far I listened to. Rory makes it fun and conversational and provides great examples to support arguments about how imaginative yet ‘illogical’ ideas are the ones humanity should be pursuing/testing more of.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chris Schilder
- 06-19-23
Master thinker speaks his treatise entertainingly
One of the most l enjoyable way to learn about behavioral economics and how it applies to so many things in life.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Cody meixner
- 06-26-23
Awesome presentation of Alchemy
This book does a great job painting a picture of how to create magic in your business. Fantastic read.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kindle Customer
- 11-07-19
Modern Business Magic
Love Sutherland's voice and enthusiasm, which comes through strongly in this book. He also combines the latest in behavioral science with what he knows as a practitioner through 30+ years in advertising.
Sutherland challenges the over-rational mindset in a compelling way while backing his claims with strong science.
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1 person found this helpful