The Customer-Funded Business

Start, Finance, or Grow Your Company with Your Customers' Cash

By: John Mullins PhD

Narrated by: James Conlan

Length: 7 hrs and 37 mins

Publisher's summary

Who needs investors?

More than two generations ago, the venture capital community - VCs, business angels, incubators, and others - convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. 

But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source: their customers. That's exactly what Michael Dell, Bill Gates, and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands. 

In The Customer-Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st-century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2014 John Mullins, PhD (P)2014 Audible Inc.