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Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
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Design for How People Think
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Publisher's summary
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.
- Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
- Find out how your team - without any specialized training in psychology - can uncover critical insights about your customers’ conscious and unconscious processes
- Learn how to immediately apply what you’ve learned to improve your products and services
- Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
-
5 out of 5 stars
-
Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
-
Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- By: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrated by: Fleet Cooper
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall4 out of 5 stars 34
-
Performance4.5 out of 5 stars 29
-
Story4.5 out of 5 stars 29
This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
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3 out of 5 stars
-
Good for people who don't have an experience with Agile and Lean Startup
- By Jovan Vidic on 08-26-17
By: Patrick van der Pijl, and others
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- By: Christophe Morin PhD, Patrick Renvoise
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 71
-
Performance4.5 out of 5 stars 62
-
Story4.5 out of 5 stars 63
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- By Paul Kersey on 03-12-21
By: Christophe Morin PhD, and others
-
Storytelling with Data
- A Data Visualization Guide for Business Professionals
- By: Cole Nussbaumer Knaflic
- Narrated by: Cole Nussbaumer Knaflic
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 406
-
Performance4.5 out of 5 stars 347
-
Story4.5 out of 5 stars 344
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.
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4 out of 5 stars
-
Very insightful and actionable
- By Amazon Customer on 04-27-18
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Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- By: Warren Berger
- Narrated by: Ax Norman
- Length: 10 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 72
-
Performance4 out of 5 stars 38
-
Story4 out of 5 stars 39
The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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2 out of 5 stars
-
not for those who know about design thinking...
- By Pierre on 09-06-10
By: Warren Berger
-
Smart Thinking
- Three Essential Keys to Solve Problems, Innovate, and Get Things Done
- By: Art Markman
- Narrated by: Sean Pratt
- Length: 7 hrs and 11 mins
- Unabridged
-
Overall4 out of 5 stars 699
-
Performance4 out of 5 stars 585
-
Story4 out of 5 stars 585
Think smart people are just born that way? Think again. Drawing on diverse studies of the mind, from psychology to linguistics, philosophy, and learning science, Art Markman, Ph.D., demonstrates the difference between "smart thinking" and raw intelligence, showing listeners how memory works, how to learn effectively, and how to use knowledge to get things done. He then introduces his own three-part formula for listeners to employ "smart thinking" in their daily lives.
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2 out of 5 stars
-
I feel asleep in class
- By Lee on 12-14-12
By: Art Markman
-
In Pursuit of Elegance
- Why the Best Ideas Have Something Missing
- By: Matthew E. May
- Narrated by: Malcolm Hillgartner
- Length: 5 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 65
-
Performance4.5 out of 5 stars 30
-
Story4 out of 5 stars 29
In this thought-provoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why what's "not there" often matters more than what is.
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1 out of 5 stars
-
I love elegance, but this book isn't elegant
- By Oliver Nielsen on 06-26-11
By: Matthew E. May
-
Moments of Impact
- How to Design Strategic Conversations That Accelerate Change
- By: Chris Ertel, Lisa Kay Solomon
- Narrated by: Sean Pratt
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4 out of 5 stars 69
-
Performance4.5 out of 5 stars 59
-
Story4 out of 5 stars 59
Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.
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3 out of 5 stars
-
Another audiobook failure. Buy the real book
- By Jonathan on 02-08-15
By: Chris Ertel, and others
-
Design Thinking in Business and IT: Overview, Techniques and Example Workshop
- By: Florian Heuer
- Narrated by: Bryan Stout
- Length: 1 hr and 4 mins
- Unabridged
-
Overall4 out of 5 stars 88
-
Performance4 out of 5 stars 75
-
Story3.5 out of 5 stars 75
You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.
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4 out of 5 stars
-
Basic design thinking lesson
- By Preston on 04-09-16
By: Florian Heuer
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 111
-
Performance4 out of 5 stars 89
-
Story4 out of 5 stars 90
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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2 out of 5 stars
-
YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
-
Superminds
- The Surprising Power of People and Computers Thinking Together
- By: Thomas W. Malone
- Narrated by: Mel Foster
- Length: 11 hrs and 11 mins
- Unabridged
-
Overall4 out of 5 stars 98
-
Performance4.5 out of 5 stars 89
-
Story4 out of 5 stars 89
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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2 out of 5 stars
-
"Why did a Kenyan immigrant win the 2008 election"
- By RealTruth on 07-11-18
By: Thomas W. Malone
-
Thinking Machines
- The Quest for Artificial Intelligence - and Where It's Taking Us Next
- By: Luke Dormehl
- Narrated by: Gus Brown
- Length: 8 hrs and 12 mins
- Unabridged
-
Overall4 out of 5 stars 60
-
Performance4.5 out of 5 stars 50
-
Story4 out of 5 stars 51
When most of us think about artificial intelligence, our minds go straight to cyborgs, robots, and sci-fi thrillers where machines take over the world. But the truth is that artificial intelligence is already among us. It exists in our smartphones, fitness trackers, and refrigerators that tell us when the milk will expire. In some ways the future people dreamed of at the World's Fair in the 1960s is already here. We're teaching our machines how to think like humans, and they're learning at an incredible rate.
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2 out of 5 stars
-
Mostly platitudes with no depth
- By Gary on 03-24-17
By: Luke Dormehl
-
High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- By: Micah Solomon
- Narrated by: Micah Solomon, Sean Pratt
- Length: 6 hrs and 7 mins
- Unabridged
-
Overall4 out of 5 stars 81
-
Performance4.5 out of 5 stars 69
-
Story4 out of 5 stars 70
In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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5 out of 5 stars
-
This is the book that cracks the code!
- By Nick Morgan on 04-30-13
By: Micah Solomon
-
Ideaflow
- The Only Business Metric That Matters
- By: Jeremy Utley, Perry Klebahn
- Narrated by: David Kelley, Jeremy Utley, Perry Klebahn
- Length: 9 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 52
-
Performance4 out of 5 stars 45
-
Story4.5 out of 5 stars 45
How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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4 out of 5 stars
-
Great book, but…
- By Mark Nutting, CSCS*D, NSCA-CPT*D on 12-27-22
By: Jeremy Utley, and others
-
The Formula
- How Algorithms Solve all our Problems…and Create More
- By: Luke Dormehl
- Narrated by: Daniel Weyman
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 446
-
Performance4 out of 5 stars 388
-
Story4 out of 5 stars 387
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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2 out of 5 stars
-
Not about algorithms. Not an original book.
- By Landon Rordam on 12-02-14
By: Luke Dormehl
-
The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 108
-
Performance4.5 out of 5 stars 87
-
Story4.5 out of 5 stars 86
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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5 out of 5 stars
-
If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
-
Choose
- The Single Most Important Decision Before Starting Your Business
- By: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 162
-
Performance4.5 out of 5 stars 138
-
Story4.5 out of 5 stars 138
What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
-
5 out of 5 stars
-
Powerful Framework - Wish it was written sooner!
- By Audible 'Reader' on 05-02-19
By: Ryan Levesque
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2 out of 5 stars
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Straw man arguments and handwaving
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A few very important points for running successful critiques in any field of design.
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Good information but…
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Story5 out of 5 stars 69
As organizations shift from monolithic applications to smaller, self-contained microservices, distributed systems have become more fine-grained. But developing these new systems brings its own host of problems. This expanded second edition takes a holistic view of topics that you need to consider when building, managing, and scaling microservices architectures. Through clear examples and practical advice, author Sam Newman gives everyone from architects and developers to testers and IT operators a firm grounding in the concepts.
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5 out of 5 stars
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Easy to Understand
- By Anonymous User on 04-27-22
By: Sam Newman
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Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- By: Matt LeMay
- Narrated by: Mitchell Dorian
- Length: 5 hrs and 16 mins
- Unabridged
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Overall4.5 out of 5 stars 156
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Performance4.5 out of 5 stars 128
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Story4.5 out of 5 stars 127
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
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5 out of 5 stars
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Clear, realistic, well written and narrated... a must for any aspiring or active PMs
- By Pablo Azcurrain on 03-08-21
By: Matt LeMay
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Building for Everyone
- Expand Your Market with Design Practices from Google's Product Inclusion Team
- By: Annie Jean-Baptiste
- Narrated by: Janina Edwards
- Length: 7 hrs and 42 mins
- Unabridged
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Overall4.5 out of 5 stars 21
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Performance4.5 out of 5 stars 15
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Story4.5 out of 5 stars 14
This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.
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5 out of 5 stars
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The power of diversity in marketing
- By Amazon Customer on 03-28-21
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Product Roadmaps Relaunched
- How to Set Direction While Embracing Uncertainty
- By: C. Todd Lombardo, Bruce McCarthy, Evan Ryan, and others
- Narrated by: Theodore O'Brien
- Length: 6 hrs and 41 mins
- Unabridged
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Overall4.5 out of 5 stars 56
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Performance4.5 out of 5 stars 47
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Story4.5 out of 5 stars 47
A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.
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2 out of 5 stars
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Almost 0 example images (1 table PDF)
- By Steve Soos on 10-17-22
By: C. Todd Lombardo, and others
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
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Overall4.5 out of 5 stars 648
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Performance4.5 out of 5 stars 534
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Story4.5 out of 5 stars 525
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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3 out of 5 stars
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Weak Narration Makes for a Boring Listen
- By Trent S. on 11-04-16
By: Dan Olsen
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- By: Jeff Gothelf, Josh Seiden
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Unabridged
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Overall4.5 out of 5 stars 50
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Performance4.5 out of 5 stars 40
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Story4.5 out of 5 stars 40
We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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5 out of 5 stars
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Must listen for anyone going into Product
- By Adrian on 08-21-20
By: Jeff Gothelf, and others
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Intuitive Design
- Eight Steps to an Intuitive UI
- By: Everett N. McKay
- Narrated by: Miles Meili
- Length: 4 hrs and 46 mins
- Unabridged
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Overall4.5 out of 5 stars 127
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Performance4.5 out of 5 stars 111
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Story4.5 out of 5 stars 109
Your mission: To design an intuitive UI for your next project. Your problem: You’re not sure what “intuitive UI” really means. Worst problem: Your team isn’t sure either, so your discussions about intuitive design are unproductive and opinion-driven. If this sounds familiar, Intuitive Design: Eight Steps to an Intuitive UI will give you the insight, principles, and guidelines you need to get the job done. You’ll learn the objective and actionable steps for designing intuitive UIs - for mobile, web, and desktop apps. Mission accomplished!
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3 out of 5 stars
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Design can apply to audio too
- By Trang on 06-04-19
By: Everett N. McKay
What listeners say about Design for How People Think
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Herman
- 11-21-23
One of the deepest books on UX I’ve read in a while
While I expected a generic surface level book, I am glad I was wrong. The author understands the topic on a deep level, going into such advanced subtleties as linguistics for determining personas. That’s rarely touched but even the best in the industry.
The book is a must for any UX professional.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 08-19-23
Couldn’t recommend enough! 5 star read!
Absolutely loved this book! With all the amazing case study examples plus the best narrator’s voice I’ve heard so far, I was hooked from beginning to end! So so so good! I bought a physical copy after listening to the audiobook :)
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story2 out of 5 stars
- Claudia M.
- 09-10-23
Too much jargon to explain observation methods and empathy
At times I felt I was attending a pure academic conference of cognitive scientists. I’m not referring to sophisticated terms but the articulation of the sentences kept reminding me that the author has a PhD and is a professor. Nothing wrong with that but the book could be way shorter and get faster to the point.
“Undercover semantic representations of our audience”
Since the content is not directed to academics, this book can be designed for how people speak.
On the last chapter he rushed to talk through AI and it felt like it came out of nowhere. There’s a couple of nuggets through the book but there are better books from the same publisher about mental models, qual analysis and HCD for product design.
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story2 out of 5 stars
- Black Autistic Polymath
- 10-22-23
It was very inaccessible.
People buy these books to learn about these things and is difficult if the language is all inside baseball.
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