The Persuasion Code

How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

By: Christophe Morin PhD, Patrick Renvoise

Narrated by: Christopher Price

Length: 10 hrs and 12 mins

Publisher's summary

Capture, convince, and close - scientifically.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.

This audiobook will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy, and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMap™: the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.

• Written by the founders of SalesBrain who pioneered the field of neuromarketing
• SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
• Includes guidance for creating your own neuromarketing plan
• Advance your business or career by creating persuasive messages based on the working principle of the brain

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2018 SalesBrain, LLC (P)2018 Audible, Inc.

Groundbreaking!

Great reading for anyone that wants to gain insight into customer's motivations, preferences, and decisions.
I am looking forward to creating adverts following the neuroscience approach.
Illuminating!
-Elio

Great scientific info, hate the performance

I wanted to like this book, there are some parts which are really interesting. Hate the performance so I would have rather have the book itself instead of the audio which is rare for me

This is Neuromarketing 3.0👍

16 Years a go Christophe and Patrick, wrote a book it's called "Neuromarketing" sold over "200 thousands copies" this book was filled with cutting edge Neuroscience findings and other fields but they felt something more missing so they again start researching and finally Again Christophe and Patrick did a deliberate research and with their respective clients feedbacks Wrote this Book with good information to apply practically!

Overall it was good

Was referred this book from a person in my network. Neuro marketing anyone, anywhere, anytime. Lots of great information. Plan on listing again.

one of the most insightful book

This book should be apart of every leader and marketers toolkit. The resource available in this book is invaluable.

Takes Two Listens (Use the PDF for One Listen )

loved it, definitely will listen again and take notes to easily reference next time. in the first few chapters I felt as if I was just being sold on SalesBrain however those beginning chapters are just priming you to better understand the chapters to come and validate what you'll hear. Also, the references and examples of experiments mentioned are unique and very relevant to the entire process.

The REAL Science of Selling

There are many good books on the "art" of selling. There are very few that are based on the "science" of selling. This book stands alone in the crowded field of these types of books, and head and shoulders above any book I've read on the subject. A long time ago, I learned how to uncover the "pain" of a prospect. However, I never understood why this was so important. Now I know. I must appeal to the primitive part of our brain first, and this is done through discussing "pain." Using a logical approach, which appeals to the newer portion of our brain, is bound to fail. I have used the logical approach for all of my sales career, and I can attest this approach does not work. As they teach in the book, Morin and Renvoise share a tremendous amount of documented, scientific proof to support their various claims. By following the NeuroMap, I believe I will be able to implement the foundational elements of the process and experience the kind of success that has eluded me for so long. I rarely listen or read a book twice. However, the impact of this book was so great, that as soon as it ended, I started listening to it again. I think it's a little harder to listen to the book than to read it in hard copy. It's really important to view the numerous examples and illustrations as the reader is discussing them. Given the type of book it is, and the material being discussed, I think the reader does a very good job.

college study regurgitation of facts nothing usefu

college study regurgitation of facts and figures nothing useful. I've listened chapters and it's nothing but a drawn out college lecture

This book is worth your time to listen to.

We all need to understand the part primal brain plays in our decision making. I will likely listen to it again.
I did think that there was little too much marketing for their business, from too many testimonials. I was a bit surprised. Despite, i gave it 5 stars.

Good book but could be more straight to the point

It is an excellent book which helps you learn many tips the only downside to me is that it is a huge book but because it spends a lot of time talking how this is an amazing program but without explaining why, almost like if they want to repeat it a lot of times to program it in your brain, it is only after a lot of patience that you can actually start getting the gist of the book, very good tips but the book could have been much more straight to the point.