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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
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Publisher's summary
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.
Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.
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The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.
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Best book I have read on Digital Transformation
- By Holistic Health on 10-20-17
By: Isaac Sacolick
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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The Outstanding Organization
- Generate Business Results by Eliminating Chaos and Building the Foundation for Everyday Excellence
- By: Karen Martin
- Narrated by: Karen Martin
- Length: 6 hrs and 5 mins
- Unabridged
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After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale. In The Outstanding Organization, Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains.
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Good breadth, shallow depth
- By aochoa19 on 02-09-21
By: Karen Martin
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Clarity First
- How Smart Leaders and Organizations Achieve Outstanding Performance
- By: Karen Martin
- Narrated by: Karen Martin
- Length: 8 hrs and 25 mins
- Unabridged
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Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.
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Not for me - dislike narrator's voice +
- By sharing1 on 10-11-19
By: Karen Martin
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The Amazon Way: Amazon's 14 Leadership Principles
- By: John Rossman, Tom Alberg - foreword
- Narrated by: Jeff Cummings
- Length: 4 hrs and 40 mins
- Unabridged
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The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
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Good overview about Amazon
- By MrsSnuggs0512 on 06-05-24
By: John Rossman, and others
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
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In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
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Sprint
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Great Advice, But It's All Old News
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What You Do Is Who You Are
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Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times best-selling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building.
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Life changing book!
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What listeners say about Inspired
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- CraigL
- 03-04-19
All stuff, no fluff
This book is going to become a core resource in my product management library. It is packed with great information.
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- Anonymous User
- 09-20-21
Great read. The book exceeded my expectations.
This was the fulcrum I was looking for to scale my product management career as a consultant.
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- Scott Toborg
- 12-31-20
Excellent advice to improve product development
Marty leverages his extensive experience to provide excellent practical tips on how to build a world class product team.
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- Rohit
- 10-03-19
This was eye opening!
As a PM who just learned the job by doing and often found that the job ran me, this book really helped me break down and separate what worked from what didn’t while also shining a light on my personal blind spots. I have a lot of work ahead of my but this book is a great reference for me to accelerate closing those gaps!
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- Sagie
- 12-01-21
One of the best product mgmt books I have ever read
I have read numerous product management books, this is one of the best. Very clear and structured foundation for how to build and run the best product organizations. Strong recommendation
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- Amazon Customer
- 10-25-18
The best product book!
Loved it! Every single chapter! The best way learn about product process and role. Read this and share with your teams!
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- Anna
- 09-21-20
My new favorite book
I bought the hard copy in addition of the audio book. I am an experienced PM and could recognize a large majority of the challenges presented in the book. I now feel empowered with actionable steps to improve the way I and my company do product. Must read!
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- Amazon Kunde
- 06-06-19
The Product Management Bible
This is - hands down - the best book on product management in tech. If you could only read one book on PM, pick this one. I keep it with me at all times (kindle and audio-book). It inspires my thinking on every pass, and helps me change my product organisation for the better.
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- Nagappan A.
- 05-03-20
For large companies
This book is good for people running product organizations or execs in larger companies with more than 200 people.
It describes org charts , OKR strategy etc
Unfortunately for start ups with less then 10 people this book will not help.
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- Bethany Collins
- 07-29-21
A great book for PMs of all levels
I listened to this book throughout the duration of a product management class. My instructor recommended the book. I’m a complete novice making a career change. It was easy to follow, understand, and navigate. I would often return to chapters after covering a new topic in class, or listen to chapters ahead of class to have more context around a concept. The book is organized in a way that was easy to understand and didn’t overwhelm. My husband, a developer, also enjoyed the chapters I made him listen to, to get his perspective. He has suggested the book to several of his developer friends to gain more insight into others’ roles within their company. Highly recommended!
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