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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
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Designing for Behavior Change (2nd Edition)
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Publisher's summary
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.
- Learn the three main strategies to help people change behavior
- Identify behaviors your target audience seeks to change—and obstacles that stand in their way
- Develop effective designs that are enjoyable to use
- Measure your product's impact and learn ways to improve it
- Combine behavioral science with data science to pinpoint problems and test potential solutions
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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5 out of 5 stars
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If you are a CXer, you have to read/listen to it
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Designing for Growth
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Overall4 out of 5 stars 102
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Performance4 out of 5 stars 86
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Story4 out of 5 stars 85
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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4 out of 5 stars
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Audiobook requires regular book
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By: Jeanne Liedtka, and others
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Toyota Kata
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- Length: 7 hrs and 16 mins
- Unabridged
-
Overall4.5 out of 5 stars 39
-
Performance4.5 out of 5 stars 33
-
Story4.5 out of 5 stars 33
This game-changing book puts you behind the curtain at Toyota, providing new insight into the legendary automaker's management practices and offering practical guidance for leading and developing people in a way that makes the best use of their brainpower. Drawing on six years of research into Toyota's employee-management routines, Toyota Kata examines and elucidates, for the first time, the company's organizational routines - called kata - that power its success with continuous improvement and adaptation.
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5 out of 5 stars
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Good deeper learning
- By bzymom on 02-25-24
By: Mike Rother
-
Superminds
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- By: Thomas W. Malone
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- Length: 11 hrs and 11 mins
- Unabridged
-
Overall4 out of 5 stars 98
-
Performance4.5 out of 5 stars 89
-
Story4 out of 5 stars 89
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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2 out of 5 stars
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"Why did a Kenyan immigrant win the 2008 election"
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Design Thinking in Business and IT: Overview, Techniques and Example Workshop
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Overall4 out of 5 stars 88
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Performance4 out of 5 stars 75
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Story3.5 out of 5 stars 75
You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.
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4 out of 5 stars
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Basic design thinking lesson
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Clarity First
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Overall4.5 out of 5 stars 67
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Performance4 out of 5 stars 55
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Story4 out of 5 stars 54
Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.
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1 out of 5 stars
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Not for me - dislike narrator's voice +
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Ideaflow
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Overall4.5 out of 5 stars 52
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Performance4 out of 5 stars 45
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Story4.5 out of 5 stars 45
How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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4 out of 5 stars
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Great book, but…
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Change Maker
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Overall5 out of 5 stars 271
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Performance5 out of 5 stars 225
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Story5 out of 5 stars 222
If you work as a trainer, nutritionist, functional-medicine doctor, group instructor, rehab specialist, or health coach - or you eventually want to - this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.
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5 out of 5 stars
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A must read or listen to!
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The Anxiety Toolkit
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Overall4.5 out of 5 stars 75
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Performance4 out of 5 stars 59
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Story4 out of 5 stars 58
In The Anxiety Toolkit, Dr. Alice Boyes translates powerful, evidence-based tools used in therapy clinics into tips and tricks you can employ in everyday life. Whether you have an anxiety disorder, or are just anxiety-prone by nature, you'll discover how anxiety works, strategies to help you cope with common anxiety "stuck" points and a confidence that - anxious or not - you have all the tools you need to succeed in life and work.
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1 out of 5 stars
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Q&As disrupt the flow
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The Outstanding Organization
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Overall4.5 out of 5 stars 30
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Performance4.5 out of 5 stars 28
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Story4.5 out of 5 stars 27
After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale. In The Outstanding Organization, Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains.
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4 out of 5 stars
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Good breadth, shallow depth
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Most companies developing software employ something they call "Agile." But there's widespread misunderstanding of what Agile is and how to use it. If you want to improve your software development team's agility, this comprehensive guidebook's clear, concrete, and detailed guidance explains what to do and why, and when to make trade-offs.
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What listeners say about Designing for Behavior Change (2nd Edition)
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Consumer Expert!
- 07-27-23
Good information but…
I have read many many books on the topic and I can honestly say I haven’t heard anything different here. Don’t get me wrong it’s great information for a beginner but not much for someone that’s already knowledgeable of behavioral psychology.
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