When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.
The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
©2005 Mark Joyner, published by arrangement with John Wiley and Sons, Inc.; (P)2006 Gildan Media Corp
"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)
While the first part of this audio book concentrated on the components of the "Irresistible Offer," the remainder of the book was mostly about marketing in general. I was expecting the author to cover the "irresistible offer" more indepth. Instead, the author covered it very broadly and added a lot of general marketing tips that you can get from any other marketing book. He repeats the phrase "irresistible offer" several times without providing new information on how to strengthen our knowledge, properly formulate, construct, and apply an "irresistible offer" to our own businesses.
The narrator's voice gets pretty drone after a while and his message was difficult to follow because I found myself distracted by the way he was delivering his message. The overall message of this book is OK, but I would advise buying the actual book, skipping right to the meat of the subject, and avoiding the filler parts.
This author should have limited his pitch to 3 seconds or less...boring not very useful!! Waste of my time!!
Talk about sexual obsession. The author's non-stop gotta-get-laid commentaries rapidly overshadowed the message he was trying to deliver. Save your money. There are other authors who have more to offer without resorting to the use of offending language.
The book has a central, great ideea: you need an offer to be in business! What does it take to make a great offer? The author explains a simple but effective concept in an attractive way. It is a good book that you can use to create irresistible offers.
The Idea Guy ...creative powers beyond those of mere mortals.
Nothing new here. Read by the author (which I always prefer) but the quality of audio editing (background noises, pages turning, odd sounds) deteriorates the longer you go into the book. It's "bad" there are just so many better options for marketing insights.
I would recommend this book because it succinctly explains the most important component in keeping your customers happy and making a sale every time...MAKE THEM AN IRRESISTIBLE OFFER. A must read/listen!!!
"cheap and nasty"
This book is all sizzle, no steak. Avoid.
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