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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Narrated by: Matt Cartsonis
- Length: 4 hrs and 45 mins
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The Ultimate Sales Letter, 4th Edition
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Publisher's summary
Write well to sell big!
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this audiobook, he shares his step-by-step formula so everyone can write letters that will nail the sale.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
-
recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 993
-
Performance4.5 out of 5 stars 867
-
Story4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 53
-
Performance4.5 out of 5 stars 45
-
Story4.5 out of 5 stars 45
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
Meatball Sundae
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Unabridged
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Overall4 out of 5 stars 235
-
Performance4.5 out of 5 stars 71
-
Story4 out of 5 stars 69
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
-
Meatball Godin
- By Oliver Nielsen on 09-11-08
By: Seth Godin
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How to Master the Art of Selling Financial Services
- By: Tom Hopkins
- Narrated by: Tom Hopkins
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 313
-
Performance5 out of 5 stars 270
-
Story5 out of 5 stars 268
Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.
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3 out of 5 stars
-
better stuff for free on YouTube from
- By milos Vranic on 08-10-17
By: Tom Hopkins
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,182
-
Performance4.5 out of 5 stars 3,508
-
Story4.5 out of 5 stars 3,486
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
The 25 Sales Skills
- They Don't Teach at Business School
- By: Stephan Schiffman
- Narrated by: Stephan Schiffman
- Length: 1 hr and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 57
-
Performance4 out of 5 stars 51
-
Story4 out of 5 stars 49
Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.
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5 out of 5 stars
-
Great Sales book!!!
- By NN on 02-27-17
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1 out of 5 stars
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terrible narration
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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3 out of 5 stars
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The Narrater is horrible
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Almost Alchemy
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Almost Alchemy challenges your existing beliefs and self-imposed limitations, forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that “Knowledge is Power” by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling, and mind blowing all in one.
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5 out of 5 stars
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I'm a fan.
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Ca$hvertising
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Performance5 out of 5 stars 533
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Story5 out of 5 stars 530
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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5 out of 5 stars
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Be Careful with This Book. Extremely Powerful.
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Eighty percent of all businesses fail in their first five years! When you are facing down those kind of odds, you'd better know exactly what you are doing before you take the plunge. Success lies in the system! Gerber knows that for a business to be prosperous it must function like a powerful machine. The type of business is irrelevant - a precise system of dynamic interplay between the connected parts should be in place.
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Like E-myth but sick of Sarah and the pie shop?
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The Copywriter's Handbook
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Performance4.5 out of 5 stars 42
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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1 out of 5 stars
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Worst voice ever heard
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Performance4 out of 5 stars 9
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In this groundbreaking and timely program from master marketer MaryEllen Tribby, you'll discover how to "channelize" your marketing efforts across a range of new and traditional outlets in order to get maximum profits and exposure for a minimum investment of creativity and capital.
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This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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5 out of 5 stars
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a must-read for agencies and business owners
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How to Write Copy That Sells
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Performance4.5 out of 5 stars 221
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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5 out of 5 stars
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Buy the print or kindle version. The narration is trash.
- By Julia Perrodin on 07-09-20
By: Ray Edwards
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Copywriting Made Simple
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Overall5 out of 5 stars 9
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Performance5 out of 5 stars 7
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Story5 out of 5 stars 8
This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.
By: Tom Albrighton
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Getting Everything You Can Out of All You've Got
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- By: Jay Abraham
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- Unabridged
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Overall5 out of 5 stars 14
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Performance5 out of 5 stars 12
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Story5 out of 5 stars 12
Jay Abraham, a trusted advisor to many top corporations, brings together more than two hundred brilliant business-career ideas in this, his first major audiobook. Abraham reveals numerous new profit and personal advancement opportunities “hidden in plain sight” in and around every business organization today. He also demonstrates how all of us can maximize our careers and our incomes by applying fresh ways of looking at our many options in the vast new opportunity society that’s around us.
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5 out of 5 stars
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Overall business concepts
- By vance on 04-14-24
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The Irresistible Offer
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Overall4 out of 5 stars 220
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Performance4.5 out of 5 stars 142
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Story4.5 out of 5 stars 141
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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3 out of 5 stars
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One great ideea
- By Marian Hanganu on 11-16-06
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Expert Secrets
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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3 out of 5 stars
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
What listeners say about The Ultimate Sales Letter, 4th Edition
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kindle Customer
- 06-15-21
The Master of Direct Marketing Never Disappoints.
The Late Great Dan Kennedy...A One of A Kind. The Wealth of Knowledge Him and His Team Have Left Us In His Writings and Other Resources Are Remarkable Assets to Discover..
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Leonel Dorta
- 08-03-22
Worth Every Cent
This book gives you many great ideas and insight . I do a lot of direct marketing and after reading the book I went to work on my copy.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 12-04-19
Really great reading by Cartsonis
I enjoyed listening to Cartsonis as much as I enjoyed all the helpful steps outlined in the book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- KGM
- 10-17-19
Timeless!
Having the wonderful experience of working directly with Dan as a student and meeting with him personally in Hudson, Ohio over a decade ago. I can say he was one of the best. You liked him or you didn’t. But, one thing is for sure... you couldn’t refute his strategies. Superb audio book.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mark Bowser
- 09-23-19
Fantastic!!! Packed Full of Action Steps
Dan Kennedy was a master. Even though we have just lost him, his work lives on. The Ultimate Sales Letter is one of those must have books for all sales and marketing professionals. If you are a business owner, then that is you. Get your copy today and start profiting more now.
Mark Bowser
Author of “Sales Success” with Zig Ziglar
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- christi lopez
- 03-17-23
Actionable and formidable
Never disappoints! This book gives you the step by step and insights you need for writing sales letters. Already putting it into practice.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- christopher amado
- 01-22-21
Warning.. This book will amass you fourtunes...
so many value bombs in this book I don't know where to begin. Honestly if you want to know more about copywriting and how to make an effective sales letter this book is the book for you!!
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- The Lion's Garden
- 01-21-21
Best copywriting book I read
Super practical and evergreen ideas and principles.
I liked the fact that every chapter and tip is backed up with so many experience & knowledge.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- acebreakz
- 04-17-20
Worth while listen.
This book definitely has some good content for any aspiring copy writer. If your a professional copy writer then you probably have already read/listened to this book and/or are aware of much of the content within however, I would suggest giving it a listen none-the-less as you may add some new little tricks and trades to your arsenal. Lastly, I would recommend this book to anyone in sales in general as you are certain to pick up some useful components that can and probably will, increase your sales if utilized.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Tyler
- 02-16-20
Makes me Want to Order a Physical Copy!
This book is an absolute essential when studying copy and implementing copy into your business. I believe this book can be used like a reference and text book several times through out the year when writing copy. I want to buy the physical copy now.
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3 people found this helpful