Mass Behavior
-
-
Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- By: Mark Earls
- Narrated by: Dennis Holland
- Length: 12 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.
-
Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Narrated by: Dennis Holland
- Length: 12 hrs and 50 mins
- Release date: 07-10-20
- Language: English
-
The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $21.49 or 1 credit
Sale price: $21.49 or 1 credit
-