Mass Behavior
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- By: Mark Earls
- Narrated by: Dennis Holland
- Length: 12 hrs and 50 mins
- Unabridged
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Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Narrated by: Dennis Holland
- Length: 12 hrs and 50 mins
- Release date: 07-10-20
- Language: English
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The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior....
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