Product Strategy
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Walter Dixon
- Duración: 9 h y 54 m
- Versión completa
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Weak Narration Makes for a Boring Listen
- De Trent S. en 11-04-16
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrado por: Walter Dixon
- Duración: 9 h y 54 m
- Fecha de lanzamiento: 05-19-16
- Idioma: Inglés
- The missing manual on how to apply Lean Startup to build products that customers love....
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Never Split the Difference
- Negotiating as if Your Life Depended on It
- De: Chris Voss
- Narrado por: Michael Kramer
- Duración: 8 h y 7 m
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After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
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Needs PDF companion file
- De John L. Pinkowski en 03-07-17
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Never Split the Difference
- Negotiating as if Your Life Depended on It
- Narrado por: Michael Kramer
- Duración: 8 h y 7 m
- Fecha de lanzamiento: 05-17-16
- Idioma: Inglés
- A former FBI hostage negotiator offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- De: Roman Pichler
- Narrado por: Roman Pichler
- Duración: 5 h y 5 m
- Versión completa
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
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Practical feedback
- De Julian Aguirre en 03-07-23
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- Narrado por: Roman Pichler
- Duración: 5 h y 5 m
- Fecha de lanzamiento: 09-19-22
- Idioma: Inglés
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age....
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Principles
- Life and Work
- De: Ray Dalio
- Narrado por: Ray Dalio, Jeremy Bobb
- Duración: 16 h y 5 m
- Versión completa
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Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve their goals.
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Idea-meritocracy/Principles Reference
- De Patrick Eberle en 06-30-18
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Principles
- Life and Work
- Narrado por: Ray Dalio, Jeremy Bobb
- Duración: 16 h y 5 m
- Fecha de lanzamiento: 09-19-17
- Idioma: Inglés
- Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past 40 years....
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Good Strategy/Bad Strategy
- The Difference and Why It Matters
- De: Richard Rumelt
- Narrado por: Sean Runnette
- Duración: 11 h y 49 m
- Versión completa
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Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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Good but thin
- De G. London en 01-04-20
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Good Strategy/Bad Strategy
- The Difference and Why It Matters
- Narrado por: Sean Runnette
- Duración: 11 h y 49 m
- Fecha de lanzamiento: 05-14-19
- Idioma: Inglés
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Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect....
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Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- De: John Doerr, Larry Page - foreword
- Narrado por: John Doerr, full cast, Julia Collins, y otros
- Duración: 7 h y 56 m
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In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
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Last chapter covers what matters most
- De Dan Richards en 06-08-18
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Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- Narrado por: John Doerr, full cast, Julia Collins, Jini Kim, Mike Lee, Atticus Tysen, Patti Stonesifer, Susan Wojcicki, Cristos Goodrow, Alex Garden, Joseph Suzuki, Various
- Duración: 7 h y 56 m
- Fecha de lanzamiento: 04-24-18
- Idioma: Inglés
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Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth - and how it can help any organization thrive....
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
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In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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Profoundly Insightful
- De James en 10-29-20
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Fecha de lanzamiento: 07-14-20
- Idioma: Inglés
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In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success....
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UX Strategy
- Product Strategy Techniques for Devising Innovative Digital Solutions
- De: Jaime Levy
- Narrado por: Jaime Levy
- Duración: 8 h y 1 m
- Versión completa
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User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
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Handbook for beginners, not suited for audio
- De Martin Valdez en 05-24-22
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UX Strategy
- Product Strategy Techniques for Devising Innovative Digital Solutions
- Narrado por: Jaime Levy
- Duración: 8 h y 1 m
- Fecha de lanzamiento: 07-26-21
- Idioma: Inglés
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User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it....
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Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
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Hooked: How to Build Habit-Forming Products
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Fecha de lanzamiento: 01-22-14
- Idioma: Inglés
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Hook Point
- How to Stand Out in a 3-Second World
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 8 h y 11 m
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- De Anonymous User en 11-17-20
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Hook Point
- How to Stand Out in a 3-Second World
- Narrado por: Brendan Kane
- Duración: 8 h y 11 m
- Fecha de lanzamiento: 08-04-20
- Idioma: Inglés
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Hook Point by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live....
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Product Roadmaps Relaunched
- How to Set Direction While Embracing Uncertainty
- De: C. Todd Lombardo, Bruce McCarthy, Evan Ryan, y otros
- Narrado por: Theodore O'Brien
- Duración: 6 h y 41 m
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A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.
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Almost 0 example images (1 table PDF)
- De Steve Soos en 10-17-22
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Product Roadmaps Relaunched
- How to Set Direction While Embracing Uncertainty
- Narrado por: Theodore O'Brien
- Duración: 6 h y 41 m
- Fecha de lanzamiento: 02-05-21
- Idioma: Inglés
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This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful....
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Product-Led Growth
- How to Build a Product That Sells Itself
- De: Wes Bush
- Narrado por: Derek Dysart
- Duración: 4 h y 23 m
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- De marianella en 12-01-20
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrado por: Derek Dysart
- Duración: 4 h y 23 m
- Fecha de lanzamiento: 10-28-19
- Idioma: Inglés
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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Design-Driven Growth
- Strategy & Case Studies For Product Shapers
- De: Molly Norris Walker
- Narrado por: Susan Marlow
- Duración: 1 h y 53 m
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Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.
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Too expensive for the length of the audio
- De Rosé en 12-13-18
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Design-Driven Growth
- Strategy & Case Studies For Product Shapers
- Narrado por: Susan Marlow
- Duración: 1 h y 53 m
- Fecha de lanzamiento: 09-04-18
- Idioma: Inglés
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Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth....
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How to Create a Winning Strategy (second edition)
- De: Steven Haines
- Narrado por: Virtual Voice
- Duración: 2 h y 29 m
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To create a link from now to the future, emerging leaders and managers need to create or fine-tune goals and strategies. This “what to do and why” is of critical importance. After all, business leaders have invested greatly in capabilities to bring about innovation and creativity. Yet these pursuits won’t result in anything concrete if you don’t understand what’s needed to formulate and carry out a strategy. There are so many books and resources on strategy and strategic planning that you can wind up feeling confused and overwhelmed. However, this book is different. It’s written...
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How to Create a Winning Strategy (second edition)
- Narrado por: Virtual Voice
- Duración: 2 h y 29 m
- Fecha de lanzamiento: 01-23-24
- Idioma: Inglés
- To create a link from now to the future, emerging leaders and managers need to create or fine-tune goals and strategies. This “what to do and why...
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Chief Technology Officer
- Defining the Responsibilities of the Senior Technical Executive
- De: Roger Smith
- Narrado por: Virtual Voice
- Duración: 6 h y 15 m
- Versión completa
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“The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and implementing overall corporate strategy.” - MIT Sloan Management Review What does it take to be a great CTO? Leadership - Expertise - Innovation - Teamwork - Relationships - Passion In the 21st century, every company that is going to be a leader in its industry needs an executive who is focused on identifying, tracking, developing, and profiting from new and emerging technologies. General Electric, Motorola, Cisco, Intel, Microsoft and hundreds of ...
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Chief Technology Officer
- Defining the Responsibilities of the Senior Technical Executive
- Narrado por: Virtual Voice
- Duración: 6 h y 15 m
- Fecha de lanzamiento: 03-06-24
- Idioma: Inglés
- “The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and ...
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Product Launch
- A Powerful Go-to-Market Strategy for Silicon Valley, Tech Products and Your Digital Product Launch
- De: Dekker Fraser, Spencer Grover
- Narrado por: Chad Jacobs
- Duración: 3 h y 48 m
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In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.
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Best book for enterpreuners and others to learn about GTM
- De Missy en 02-10-22
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Product Launch
- A Powerful Go-to-Market Strategy for Silicon Valley, Tech Products and Your Digital Product Launch
- Narrado por: Chad Jacobs
- Duración: 3 h y 48 m
- Fecha de lanzamiento: 04-30-20
- Idioma: Inglés
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In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market....
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Tilt
- Shifting Your Strategy from Products to Customers
- De: Niraj Dawar
- Narrado por: Walter Dixon
- Duración: 6 h y 1 m
- Versión completa
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Historia
Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Excellent. A must read for anyone in business
- De george contos en 07-20-15
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrado por: Walter Dixon
- Duración: 6 h y 1 m
- Fecha de lanzamiento: 03-21-14
- Idioma: Inglés
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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FACEBOOK MARKETING GUIDE: How to Make Money Selling Physical Products On Facebook
- (facebook money making, Facebook marketing course, Facebook marketing 101)
- De: Brian Graves
- Narrado por: Virtual Voice
- Duración: 26 m
- Versión completa
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General
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Narración:
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Historia
Using Facebook Marketing: How would you like to make a killing selling physical goods via Facebook? This is not the usual Facebook course, buying traffic and selling digital goods. I am going to show you a method I have been using for some time now to make me some decent cash selling physical goods on Facebook. You Don’t Need To: Buy Traffic. In fact you don’t need to spend anything to get started Become An Affiliate Anywhere Create A Product Have any technical skill whatsoever Instead, You Will: Make Money Have Loads of Fun Doing It Grow it into a thriving business Be Very Happy So ...
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FACEBOOK MARKETING GUIDE: How to Make Money Selling Physical Products On Facebook
- (facebook money making, Facebook marketing course, Facebook marketing 101)
- Narrado por: Virtual Voice
- Duración: 26 m
- Fecha de lanzamiento: 04-18-24
- Idioma: Inglés
- Using Facebook Marketing: How would you like to make a killing selling physical goods via Facebook? This is not the usual Facebook course, buying ...
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Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
Por favor prueba de nuevo más tardeError al eliminar de la lista de deseos.
Por favor prueba de nuevo más tardeError al añadir a tu biblioteca
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Intenta nuevamentePrecio regular: US$3.99 o 1 crédito
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Platform Revolution
- How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
- De: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
- Narrado por: James Foster
- Duración: 11 h y 5 m
- Versión completa
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Historia
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.
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Finally a book that just gives you the info.
- De Kevin M en 09-13-16
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Platform Revolution
- How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
- Narrado por: James Foster
- Duración: 11 h y 5 m
- Fecha de lanzamiento: 03-28-16
- Idioma: Inglés
- An inside look at the revolutionary business power of the platform - from the experts who helped discover how it works....
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Fastest Way to bank in Ecommerce
- How to offer your products in a funnel For instant sales.
- De: Brian Graves
- Narrado por: Virtual Voice
- Duración: 9 m
- Versión completa
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General
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Narración:
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In order to cash in on e-commerce as fast as possible you need to do what practically almost nobody is telling you to do. You need to offer your products in a funnel. In our busy crazy online world you only have a few minutes to get someone’s attention. If a person hits an amazon like storefront they are going to browse. This might seem like a good thing but before a purchase it’s bad. People look around get lost and confused and leave your site. The funnel eliminates this as a problem and gives the customer only one thing to focus on, do I buy the thing I clicked on and am interested ...
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Fastest Way to bank in Ecommerce
- How to offer your products in a funnel For instant sales.
- Narrado por: Virtual Voice
- Duración: 9 m
- Fecha de lanzamiento: 04-18-24
- Idioma: Inglés
- In order to cash in on e-commerce as fast as possible you need to do what practically almost nobody is telling you to do. You need to offer your ...
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