Marketing Messaging

Marketing doesn't have to be complicated to be effective. Modern Marketing for Local and Small Brands is a practical guide created specifically for small business owners who want to connect with their audience online without overwhelm, expensive tools, or confusing strategies. This book focuses on clarity, consistency, and genuine connection—the elements that help local brands build trust and long-term visibility. Inside, you'll learn how to clearly define your audience, simplify your message, and communicate in a way that feels natural and approachable.

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Email marketing through e-newsletters is one vital way to stay connected with your donors. You want the giving relationship to continue well beyond that first donation. It’s likely that your nonprofit will have ongoing needs, and your mission can have different focuses from time to time. That’s why building relationships and making connections are an essential part of the email process. With Emails and E-Newsletters That Get Opens, you’ll know how to... Send your emails at the right frequency and time Connect with subscribers through email strategy Segment your email list for ...

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?

Embark on a transformative journey through the dynamic world of niche branding with "Branding Brilliance," your essential guide to constructing a magnetic and memorable brand identity. This unparalleled eBook offers in-depth explorations into the multifaceted approach required to excel in today's competitive landscape. Each chapter meticulously unveils the secrets behind forging a deep connection with your niche audience, leveraging the art of storytelling, and implementing the psychological nuances of color and typography—all woven into an overarching theme of creating an unforgettable ...

Just Sold! is the essential guide to Facebook Messanging Ads for Real Estate Agents. This powerful book goes from basic to advanced, and is packed with real world examples and actionable strategies. You'll also get word for word scripts, personal secret methods and frameworks - everything you need to start generating leads and sales through Facebook Messaging Ads. What you'll learn: How to Build Your Personal Brand and Credibility Fast! (The secret? Extra Mile Technique) Learn how the (1) general algorithm, (2) page post algorithm, and (3) ad algorithm work (all three function independently...

It’s time to join the Tiny Thunder revolution. A magical mash-up of the metaphor and the story, Tiny Thunder is a revolutionary communication technique that ensures no one will ever forget you or your message. In a world exhausted and jaded by the “same old same old”, this groundbreaking book shows you how you can present your ideas in a fresh, irresistible, and authentic way.

Now, in Vol. 2, author Michael Coleman picks up where he left off and takes us through dozens more marketing communication insights, and on into: The Future of Messaging. He covers a range of tactics for overcoming our “media-induced ADD” and both the challenges and opportunities presented by AI and similar evolving technologies. He shows you how — and why, now more than ever — you need to care for your communications to avoid “truth decay.”

This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing.

Bloomsbury presents Can Marketing Save the Planet? by Michelle Carvill and Gemma Butler, read by Ruth Galliers. An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of...

Ship Generative AI Assets Faster Without Losing Your Brand Voice. Volume is not the problem. Drift is. Creative AI at Scale shows creators, editors, and growth leaders how to encode brand truth in reusable patterns, pair those patterns with prompt kits, and prove lift with small, believable tests. The result is steady throughput, fewer rewrites, and readouts your sponsors can trust. In one focused playbook, you will build a pattern library from your best work, turn patterns into prompt kits that survive model changes, and install three review lenses that protect voice, policy, and ...

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

This guide is primarily concerned with the safety of the person and the minimising of the potential of physical conflict and personal injury. This guide looks at awareness of potential behaviour patterns that may lead to aggressiveness; avoidance of situations where the potential for aggressive behaviour exists; interpretation of non-verbal communications signals; control and de-escalation techniques; an outline of techniques for your personal safety.

From seaside shops to big box stores, to the nay-saying servers of Portland, negativity is not only common, but it's also expected. This failure in both internal and customer-facing optimism has created a culture where customer service is just a marketing tagline and hearing that someone "is here to help you" is met with eye-rolling yawns.