-
Marketing: A Guide to the Fundamentals
- The Economist
- Narrado por: Barnaby Edwards
- Duración: 8 h y 1 m
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Reseñas editoriales
This audiobook presented by The Economist covers a number of skills needed to succeed in the marketing industry. Author and Consultant Patrick Forsynth presents a great deal of information for the marketing amateur as well as the marketing professional looking for some review. With his crystal-clear British accent, performer Barnaby Edwards makes the complex lessons presented in this audiobook seem fairly clear. His pacing is unhurried throughout. For those interested in this industry and with a bit of patience, there's quite a lot to learn here.
Resumen del Editor
Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department'- marketing is one of the most misunderstood areas of business.
Philip Kotler, an American marketing guru, defines it as "the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organisation can best serve and decides on appropriate products, services, and programmes to serve these markets. Thus marketing serves as the link between a society's needs and its pattern of industrial response".
The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.
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It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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How to Work with Anyone
- De: Raluca Graebner, The Great Courses
- Narrado por: Raluca Graebner
- Duración: 3 h y 13 m
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Interacting with people at work can be one of life’s greatest joys—and greatest frustrations. Some coworkers never trust us to do our jobs, or never respond to requests for information, or waste our time with dozens of unnecessary emails. The cost: our work results and personal sanity. How can you approach workplace interactions with more empathy and less resentment? How can you become more successful when working with “annoying” or “difficult” coworkers?
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Focus on white audience
- De Mia en 02-12-24
De: Raluca Graebner, y otros
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The 10X Mentor
- De: Grant Cardone
- Narrado por: Grant Cardone
- Duración: 11 h y 37 m
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In The 10X Mentor, available exclusively in audio via Audible, Grant Cardone—business titan, entrepreneur, real estate mogul, New York Times best-selling author, thought leader, philanthropist, and founder of the 10X Growth Conference—takes listeners underwing to teach them the fundamentals of his success, and not just modest success: We’re talking 10X success.
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Less is More...Sometimes
- De Amazon Customer en 06-21-22
De: Grant Cardone
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 32 m
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
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The Magic of Thinking Big
- De: David Schwartz
- Narrado por: Jason Culp
- Duración: 9 h y 31 m
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Millions of people around the world have improved their lives through the timeless advice David Schwartz offers in The Magic of Thinking Big. In this best-selling audiobook, Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there.
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Seriously probably the most impactful book I have ever read!
- De Peter en 02-20-16
De: David Schwartz
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
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Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- De Sand en 05-30-21
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Think and Grow Rich
- De: Napoleon Hill
- Narrado por: Erik Synnestvedt
- Duración: 9 h y 35 m
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Think and Grow Rich is the number-one inspirational and motivational classic for individuals who are interested in furthering their lives and reaching their goals by learning from important figures in history. The text read in this audiobook is the original 1937 edition written by Napoleon Hill and inspired by Andrew Carnegie - and while it has often been reproduced, no updated version has ever been able to compete with the original.
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Classic Book, 21st Century Version Better
- De Razvan Rogoz en 12-29-12
De: Napoleon Hill
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How to Talk to Anyone
- 92 Little Tricks for Big Success in Relationships
- De: Leil Lowndes
- Narrado por: Joyce Bean, Leil Lowndes
- Duración: 8 h y 59 m
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What is that magic quality that makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"
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Good info, but painful to listen to
- De Scott en 09-19-16
De: Leil Lowndes
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Your Next Five Moves
- Master the Art of Business Strategy
- De: Patrick Bet-David
- Narrado por: Patrick Bet-David
- Duración: 8 h y 6 m
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- De Michael en 10-31-20
Lo que los oyentes dicen sobre Marketing: A Guide to the Fundamentals
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Amazon Customer
- 02-07-21
Marketing Fundamentals
An excellent book. It lays out the principles step by step with lots of examples to contextualize the information. For a novice in the marketing space, this book is a great foundation on which to build or refine the marketing strategy. I know I will refer back to it often.
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- Anonymous User
- 02-18-24
Foundation
A good place to start your journey through the marketing world. 1.5x speed recommended :)
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- JasonB
- 02-28-22
Great overview of the marketing machine.
This book is a great foundational resource for marketing overview across an organization. It operates very much like a textbook you'd find in a college, but with more accessible information. While it could do with a slight refresh in some of the examples and more current representation of digital advertising, overall the fundamentals and foundations described are sound.
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- Vlad Iv
- 12-27-13
Excellent overview on marketing
Any additional comments?
Peter Drucker defined marketing as "looking at the business through the customers' eyes."
This book is an excellent intro into the field of scientific marketing. Topics covered include: product life-cycle, marketing mix, pricing, market research (min you need to know).
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esto le resultó útil a 2 personas
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- Blue777
- 04-14-21
University course in marketing
This is equivalent to a university course in Business Management-Marketing. It introduces all the principles from the 4 Ps to marketing strategy. Great, thanks.
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- Carl Thornton
- 12-28-22
Great tips in this book
There were plenty of great tips for marketing your business in this book. Definitely things I missed as a business owner.
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- Anthony
- 02-28-14
Exactly What it Should Be
Would you consider the audio edition of Marketing: A Guide to the Fundamentals to be better than the print version?
I'm not familiar with the print version, but a topic this dry is served best when not actually read.
What was most disappointing about Patrick Forsyth’s story?
Nothing really. It was good overall.
What did you like about the performance? What did you dislike?
As stated earlier, it is a fairly dry topic- His accent and rhythm of speech is a little hypnotic at times and i found myself not listening often. Not to fault the narrator, its just not an exciting topic.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
No.
Any additional comments?
I was about to attempt a "test-out" college course in marketing by passing an exam in lieu of actually taking the class. I had 0 knowledge of marketing prior to the test and was hoping this could save me the time of reading the text book. If you are in a similar instance, the book is worth a listen- however, it is not likely sufficient alone to pass any sort of test. With that being said, it did greatly help my ease in reading the class text and did commit a few useful concepts to memory. I passed the test, but i ended up having to read the book.
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- Hugo
- 02-19-21
amazing time
you must spend sometime listening to this great book. It is truly appreciated all the info provided.
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- Anonymous User
- 04-09-21
Lecture and Stuffy
Enjoyed the content however it reminded me of my college days with the 500 student mass lecture hall and the 100 year old professor who told the same story about Marketing over and over.
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- Ange Vazquez
- 02-13-23
Hard to listen to.
Completely hard to get through. I could not focus and listen to what was being said. The reader or the material is absolutely boring and if I hadn't been walking around while listening to it, I probably would have fallen asleep.
I couldn't even finish it.
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