Tiny Thunder

Irresistible Messaging for an Overwhelmed World

De: Sue Rice

Narrado por: Sue Rice

Discover the art of metaphoric storytelling, the most original communication concept to surface in the last 100 years.

In his briefing to advertising agency Chiat/Day for the legendary 1984 Macintosh launch, Steve Jobs told his team, “I want something that will stop people in their tracks. I want a thunderclap.”

Whether you are a marketer launching a new product, a start-up seeking funding, a nonprofit looking for donations, a politician running for office, or a speaker wooing an audience, you, too, need to stop people in their tracks.

But it’s so hard to do!

In today’s overwhelmed, overcrowded world filled with endless ear-splitting sales pitches, you swim upstream to be heard.

Have you ever…

• Struggled to stand out?
• Felt frustrated by having to use tired marketing methods that feel totally inauthentic and way too pushy?
• Been completely overwhelmed when it comes to putting your message out into the world?

It’s time to join the Tiny Thunder revolution.

A magical mash-up of the metaphor and the story, Tiny Thunder is a revolutionary communication technique that ensures no one will ever forget you or your message.

In a world exhausted and jaded by the “same old same old”, this groundbreaking book shows you how you can present your ideas in a fresh, irresistible, and authentic way.

You deserve to be heard, understood, and remembered.

Listen to this book to find out how using Tiny Thunder will give you the voice of giants.

©2022 Sue Rice (P)2022 Sue Rice

Eye-opening framework

Thank you Sue for putting together such a comprehensive approach to high-converting story-based messaging.

As an email marketer for one of the fastest-growing ecom brands in America, high-quality, brief messaging is vital. Your framework achieves both, but it also adds 'fun & entertainment' in the mix!

The key lesson from this book (for me): you don't need a full-blown hero's journey story to get your message across. Just use brief, fun story snippets and metaphors following the Tiny Thunder approach, and you'll get to the end result faster.

This should be a blog post

I didn't like 3 things about this book.
1. 60% of the book is introduction, it should be a blogpost or a series of, let's say 3 blogposts.
2. Like most stories and metaphors, this book doesn't have much to do with science. And when it tries to change that, it simply misses by quoting long disproven studies.
3. Like most stories and metaphors, you should take the advice with a grain of salt.

I love the cover and the title though.