Identity Business

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

The Wall Street Journal Bestseller Read by the author. For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives...

Authenticity, Identity, and Being Yourself at Work is filled with practical advice from HBR experts who can help you answer this and other questions like: What does authenticity really mean at work? How do I disclose personal information without oversharing? In what ways can I overcome feelings of imposter syndrome? What should I do when who I am conflicts with those around me?

The internet has made it easy for virtually anyone to become a business owner. It is impossible to deny the convenience and ease of online shopping for goods or services. An online platform is ideal for launching your business for any aspiring business owner, though it is not always as easy as it seems.What exactly goes into starting a business online? The landscape and procedures involved with e-commerce are vastly different from those of physical businesses. If you're ready to start your dream online business but don't know what steps to take next, this guide is for you. We'll break down ...

Bestselling author Herminia Ibarra presents a model for career reinvention that flies in the face of everything we've learned from "career experts"—and is tailor-made for changing careers in today's uncertain world. Career transition is not a linear path toward some predetermined identity, according to Ibarra, but a crooked journey along which we try on a host of "possible selves" we might become. Successful reinvention comes not from deciphering and analyzing our past, but from inventing and testing our possible futures.

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau. As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad...

#1 NEW YORK TIMES BESTSELLER ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive—hailed as “witty and instructive” (The Wall Street Journal), “packed with examples and hands-on tools that will get you...

The Horror Writer covers how to connect with your market and carve out a sustainable niche in the independent horror genre, how to tackle the writer's ever-lurking nemesis of productivity, writing good horror stories with powerful, effective scenes, realistic, flowing dialogue and relatable characters without resorting to clichéd jump scares and well-worn gimmicks. Also covered is the delicate subject of handling rejection with good grace, and how to use those inevitable "not quite the right fit for us at this time" letters as an opportunity to hone your craft.

Discover what 20 successful entrepreneurs say is the one thing that led them from where they were to where they are today—from struggling to make ends meet, living paycheck to paycheck, and feeling defeated…to experiencing what it’s like to have more than enough, doing work they love, and living lives of contribution. Each author-entrepreneur shares vulnerable stories of moving from a place of pain and lack to a place of impact and abundance. Whether you run a brick-and-mortar business, sell physical products online, or coach clients, you will find stories that will inspire you.

Buyers are smart. They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore. To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand. In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to "buy this" and instead extend the powerful invitation to "be this."

Former Army brat Morgan Albright has finally planted roots in a friendly neighborhood near Baltimore. Her friend and roommate Nina helps her make the mortgage payments, as does Morgan's job as a bartender. But after she and Nina host their first dinner party—attended by Luke, the flirtatious IT guy who'd been chatting her up at the bar—her carefully built world is shattered. The back door glass is broken, cash and jewelry are missing, her car is gone, and Nina lies dead on the floor.

Your business should have a story to tell. From the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept-brand identity. Does yours stand out? Leonard has unleashed the secret to building forward-looking brand identities and unique business stories. In Brand Identity, you will learn how to develop a powerful brand identity by mixing your personality and values with the functionality and purpose of your products, becoming an indispensable brand and company.

From a New York Times bestselling author, an FBI agent becomes a suspected serial killer's next-door neighbor. FBI agent Drex Easton is driven by a single goal: to outmaneuver sociopath Weston Graham, who's responsible for the disappearance of eight women. But each time Drex gets close to...

Sri Lanka, 2009. Decades of civil war and bloodshed are being brought to an end at last – by any means necessary. In the capital, Colombo, tenacious journalist Ameena Fernando is murdered, execution-style, on a busy street near her home, with no witnesses. With pressure growing to find Ameena’s killers, CIA agent Ellie Harper is sent to seek justice for the journalist’s death with strict instructions: Find something, but not too much. It’s her first time returning to the island after her last mission went tragically awry four years prior, and Ellie has more than one ghost to lay to rest.

What stories do you need to tell, and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies...

Unraveling the tangled roots of her family takes her places she never expected. Veronica Stratton, a specialty food broker with a business on the cusp of brilliant success that would change the trajectory of her life, visits her parents in idyllic Estes Park for Christmas. She's fresh from a...

NEW YORK TIMES BESTSELLER “The visionary author of How to Do Nothing returns to challenge the notion that ‘time is money.’ . . . Expect to feel changed by this radical way of seeing.”—Esquire “One of the most important books I’ve read in my life.”—Ed Yong, author of An...

In this thrilling novel from a New York Times bestselling author, an attorney and mother of two discovers her husband’s secret life—and it might cost them all their lives. ​ Everyone in Hemingway Grove, Illinois, knows David and Marcie Bowers. David owns the local pub. Marcie is a former...

The New York Times bestselling author of Woke Inc. and a 2024 presidential candidate makes the case that the essence of true American identity is to pursue excellence unapologetically and reject victimhood culture. Hardship is now equated with victimhood. Outward displays of vulnerability in...

** Grand Prize Winner of the 2017 Nautilus Book Award ** Are you struggling to deal with conflict in your life? In Negotiating the Nonnegotiable, Harvard negotiation expert Daniel Shapiro introduces a groundbreaking method to bridge the toughest divides—whether with family members, colleagues...