Identity Business

The internet has made it easy for virtually anyone to become a business owner. It is impossible to deny the convenience and ease of online shopping for goods or services. An online platform is ideal for launching your business for any aspiring business owner, though it is not always as easy as it seems.What exactly goes into starting a business online? The landscape and procedures involved with e-commerce are vastly different from those of physical businesses. If you're ready to start your dream online business but don't know what steps to take next, this guide is for you. We'll break down ...

Bestselling author Herminia Ibarra presents a model for career reinvention that flies in the face of everything we've learned from "career experts"—and is tailor-made for changing careers in today's uncertain world. Career transition is not a linear path toward some predetermined identity, according to Ibarra, but a crooked journey along which we try on a host of "possible selves" we might become. Successful reinvention comes not from deciphering and analyzing our past, but from inventing and testing our possible futures.

Discover what 20 successful entrepreneurs say is the one thing that led them from where they were to where they are today—from struggling to make ends meet, living paycheck to paycheck, and feeling defeated…to experiencing what it’s like to have more than enough, doing work they love, and living lives of contribution. Each author-entrepreneur shares vulnerable stories of moving from a place of pain and lack to a place of impact and abundance. Whether you run a brick-and-mortar business, sell physical products online, or coach clients, you will find stories that will inspire you.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

With everything on the line, Jewel Johansen takes on a secret identity, only to discover she may have more to lose than her career. Jewel Johansen’s always found writing to be a source of enjoyment. At the top of Christian Contemporary Romance, she’s penned over fifty books in her short career. When she hits a slump, she decides to return to the one town that inspires her the most, Winter Springs. Taking on a secret identity seems like the only way she can truly be herself. Until she works closely with the one man who threatens to steal her heart and ruin her career at the same time. ...

Randy loves nothing more in life than motorcycles. When his friend Nick gives him the opportunity to join in as monkey during a sidecar race, he jumps at the chance -- even if it means wearing pink leathers. Now Randy has a whole world of new problems. Modelling, racing... boys?! Everyone thinks Randy is a girl. What if they're right?

In the current period of social and political unrest, conversations about identity are becoming more frequent and more difficult. On subjects like critical race theory, gender equity in the workplace, and LGBTQ-inclusive classrooms, many of us are understandably fearful of saying the wrong thing. Kenji Yoshino and David Glasgow, founders of the Meltzer Center for Diversity, Inclusion, and Belonging at NYU School of Law, are here to show potential allies that these conversations don’t have to be so overwhelming.

New York Times best-selling author Stedman Graham's Identity Leadership is a very personal and prescriptive guide that is based on his philosophy that a leader can't lead others until he can first lead himself - the more he works on himself, the more he can give to those around him. To know our purpose in life, we begin with our passions, skills, and talents, and with this book we learn how to channel the best of who we are to achieve success for ourselves and those we lead.

A revolutionary new understanding of identity, showing how our groups have a powerful influence on our feelings, beliefs, and behavior - and how these shared identities can inspire both personal change and social movements.

Buyers are smart. They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore. To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand. In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to "buy this" and instead extend the powerful invitation to "be this."

Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

Do you have a passion for building and an entrepreneurial spirit? Have you ever considered starting your own concrete business but don't know where to begin? Look no further than The Sweaty Startup Guide to Starting Your Own Concrete Business, the ultimate guide to turning your dreams into reality. This comprehensive eBook walks you through every step of the process, from understanding the concrete industry to developing a customer-focused approach. Chapter by chapter, you'll gain valuable knowledge and practical strategies for building a successful and profitable business in this growing ...

She wanted to build a business. What she started was a movement. Seventeen-year-old Jaida James is all about hustle, heart, and handmade merch—trying to turn her craft into a real business before graduation. But when her Black History Month sale flops, her best friend Halley goes viral selling Black-themed products without being Black, and her school shuts down her club idea before it even starts… Jaida starts questioning everything. Her identity. Her friendships. Her worth. As tensions rise in school and online, Jaida learns that running a business isn't just about making sales—...

I’m Devin—a billionaire engineer with hundreds of employees under my leadership. My life was perfect. I was strong, untouchable, and lived in a glamorous world of power and success. Until one tragic accident changed everything. Now, paralyzed and broken, I face an uncertain future, haunted by the man I used to be. My once-perfect life has crumbled, leaving me lost—until an unexpected online connection sparks hope. She’s witty, warm, and makes me feel alive again. But she’s hiding something—something that could change everything. When her true identity is revealed, I’ll have to...

I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise...

Unlock the secrets of brand mastery with "Brand Power Beyond Scale," the ultimate guide to building an inspirational and enduring brand. Whether you're a small business owner, a budding entrepreneur, or someone passionate about brand development, this eBook is an invaluable resource that takes you on a journey from the basics of brand perception to the nuances of maintaining brand relevancy in a competitive marketplace. Begin by delving into the psychology behind branding, understanding why image matters, and taking stock of your brand's current position. Discover your brand's core identity...

Sri Lanka, 2009. Decades of civil war and bloodshed are being brought to an end at last – by any means necessary. In the capital, Colombo, tenacious journalist Ameena Fernando is murdered, execution-style, on a busy street near her home, with no witnesses. With pressure growing to find Ameena’s killers, CIA agent Ellie Harper is sent to seek justice for the journalist’s death with strict instructions: Find something, but not too much. It’s her first time returning to the island after her last mission went tragically awry four years prior, and Ellie has more than one ghost to lay to rest.

Human connection affects much more than the bottom line. Organizations thrive when employees feel valued, the environment is energized, and high productivity and innovation are the norm. This requires a new kind of leader who fosters a culture of connection within the organization. An update to the popular first edition, Michael Stallard’s Connection Culture (Second Edition) provides a fresh way of thinking about leadership and offers recommendations for how to tap into the power of human connection.

Discover the lucrative world of commercial carpet cleaning and turn your passion into a profitable business with "The Art of Carpet Cleaning" - your comprehensive guide to building and scaling a successful carpet cleaning enterprise! Dive headfirst into this exciting and rapidly growing industry with an insightful introduction that sets the stage for your journey. Learn how to identify your target market and zero in on the lucrative sub-niches of medical facilities and office buildings. Grasp the numerous benefits of carpet cleaning for commercial spaces and utilize this knowledge to craft ...