Customer Problem

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.

Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers and showing how leaders, teams, and organizations can shift from reaction to...

Whether it’s a bad economy, a cheap competitor, bad leads, or a personal challenge, Long provides step-by-step advice on how you can make committed, consistent activities part of your daily sales routine so you will consistently be rewarded with the sales you deserve.

From executives complaining that their teams don’t contribute ideas to employees giving up because their input isn’t valued--company culture is the culprit. Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems...

“A page-turner that reads like a mystery”​ (Mark Bertolini, former chairman and CEO, Aetna) that delivers key insights to the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever...

Most sales and service jobs get dismissed as “just a job.” But what if you could see yourself as more than a rep, advisor, or associate? What if every time a customer walked in, you had the power to save their day? Service-Heroes: Skills to Save Your Customers Day is a bold new guide that redefines sales and service careers—not as transactions, but as missions. Drawing from years of frontline experience in automotive sales, cigar sales, and as a service advisor, Donny Muse delivers a playbook for transforming your perspective. Customers aren’t numbers—they’re people with real ...

Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.

You made something useful. You offered something valuable. So why aren’t customers buying? The problem may not be your product, service, or idea. It may be the connection between what you offer and what your customer actually wants relieved. Pain Points is a practical marketing field guide for small business owners, creators, product sellers, freelancers, consultants, service providers, coaches, authors, and entrepreneurs who are tired of guessing what customers want. Instead of offering another collection of advertising tricks, this book shows you how to identify real customer problems, ...

What if your next business idea is not something you need to invent—but a problem you need to notice? Every day, people lose time, waste money, struggle with confusing processes, deal with unreliable services, and search for easier ways to get things done. Hidden inside many of those frustrations are opportunities for entrepreneurs who know how to recognize problems worth solving and turn them into solutions people are willing to pay for. EVERY PROBLEM IS A BUSINESS OPPORTUNITY is a practical guide for aspiring entrepreneurs, side-hustlers, freelancers, and business owners who want a ...

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

Not every client is a good client! In that first flush of life as business owners, we often say "yes" to anyone who wants to hire us. We think the most important thing is establishing a client base. As long as we're getting hired, that's a good thing, and it's all that matters. But after a while...

Inside this ultimate business guide, you’ll join international best-selling author and sought-after leadership consultant Irma Parone as she reveals a proven action plan for leveling up your organization and applying WINX to your business challenges.

A massive disconnect exists between consumers and providers today. Consumers have a greater selection of higher quality goods to choose from and can obtain these items from a growing number of sources. Computers, cars, and even big-box retail sites promise to solve our every need. So why aren't...

The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition. And when it comes to building brand awareness, video marketing dominates as the premium way to get your message out to your potential customers. With Social Media Marketing Live, you will have everything you need to begin taking advantage of live-streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to win big online.

Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market.Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They...

Pain Point Marketing: How to Fix Your Business Marketing Pain Points One at a Time is not just another marketing book filled with jargon and recycled advice. It’s a practical, punchy, and occasionally hilarious guide for business owners who are tired of spinning their wheels and ready to solve the real problems holding their success hostage. If you've ever found yourself shouting into the void, wondering why your “best idea yet” didn’t convert, or spending nights staring at a blank screen instead of customers’ orders, you’re in the right place. This book shows you how to think ...

Without customers, we don’t have a business. But what can, or should, we do if one of our customers is cranky? Answer: Learn why people behave how they do and how you can respond so that you can be happier and more effectively help solve your customer’s problems without getting pulled into their drama, whatever that is.

#1 Amazon Bestseller in Etiquette #1 Amazon Bestseller in Customer Service #1 Amazon Bestseller in Business Etiquette #1 Amazon Bestseller in Professional Development #1 Amazon Bestseller in Occupational and Organizational Psychology #1 Amazon Bestseller in Education #1 Amazon Hot New Releases #2 Amazon Bestseller in Consumer Behavior #2 Amazon Bestseller in Ethics #3 Amazon Bestseller in Business Ethics #3 Amazon Bestseller in Japan in Business Life #5 Amazon Bestseller in France in Consumer Behavior #5 Amazon Bestseller in Canada in Consumer Behavior #6 Amazon Bestseller in Germany in ...

**Unleash Excellence at Every Interaction with 'The Customer Service Representative's Compendium'** Step into the realm of unparalleled customer service mastery with "The Customer Service Representative's Compendium," your ultimate guide to transforming every customer interaction into a moment of magic. In a world where expectations soar, this comprehensive eBook is the quintessential resource for those on the front lines of service excellence, whether faced with the challenge of de-escalating tension or the opportunity to craft unforgettable experiences. Embark on a journey through the Art...

Turn raw customer data into real predictive power with Machine Learning with Python, a practical guide to building churn prediction systems from the ground up. Customer churn is one of the most valuable problems machine learning can solve, and this book shows exactly how to approach it with clarity, structure, and confidence. Instead of vague theory, you will follow a complete workflow that transforms a business question into a working machine learning solution using Python and widely used tools such as pandas, NumPy, and scikit-learn. Inside, you will learn how to define the right ...