Customer Detective
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The Secret Lives of Customers
- A Detective Story About Solving the Mystery of Customer Behavior
- By: David S Duncan
- Narrated by: David S Duncan, Terrence Kidd
- Length: 4 hrs and 39 mins
- Unabridged
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Overall
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Performance
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Story
Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why.
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Building upon the jobs to be done concept.
- By TohirT on 11-29-23
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The Secret Lives of Customers
- A Detective Story About Solving the Mystery of Customer Behavior
- Narrated by: David S Duncan, Terrence Kidd
- Length: 4 hrs and 39 mins
- Release date: 05-04-21
- Language: English
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A "detective story" that delivers key insights for any businessperson asking the questions: Who really are our customers, why do we lose them, how do we regain them? Find out....
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A vida secreta dos clientes [The Secret Life of Customers]
- Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta [A Detective Story About Solving the Mystery of Customer Behavior]
- By: David S. Duncan
- Narrated by: Roberto Rocha
- Length: 5 hrs and 44 mins
- Unabridged
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Overall
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Performance
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Story
Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.
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A vida secreta dos clientes [The Secret Life of Customers]
- Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta [A Detective Story About Solving the Mystery of Customer Behavior]
- Narrated by: Roberto Rocha
- Length: 5 hrs and 44 mins
- Release date: 04-30-24
- Language: Portuguese
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Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro.
Failed to add items
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Please try againRegular price: $13.01 or 1 credit
Sale price: $13.01 or 1 credit
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