Creative Analysis

What if the key to improving every relationship, breaking every bad habit, and making better decisions wasn't a matter of willpower, but of understanding the science of behavior? How to Think Like a Behavior Analyst brings one of the most powerful frameworks in modern psychology to everyday people who want real, lasting change. Written in plain English and packed with practical examples, this book translates the evidence-based methods used by professionals in schools, clinics, businesses, and sports coaching into a toolkit anyone can use, no graduate degree required. Inside, you'll discover...

First published three years before the print edition of Women Who Run With the Wolves made publishing history, this original audio edition quickly became an underground bestseller. For its insights into the inner life of women, it established Dr. Clarissa Pinkola Estés as one of the most...

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. ""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb...

Bestselling author Robert J. Ringer has shattered the mold of tradition-bound ideas and designed a winning new philosophy to be used every day. Inside this get-tough-with-yourself guide, you'll find the simple but vital habits that can change your outlook and lead to big results--personally, professionally, and financially. Before you know it, you'll be turning negatives into positives--and turning your life around--without thinking twice!

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded ""cold start problem”—by leveraging network effects to launch and scale...

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific...

A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down. There’s only one person in the way of you untapping your potential: You. There’s also one person who can move you out of the way so you can...

Your mental models and mindsets will determine your life. Harness and control them to achieve the impossible. All we can control in this life is our thoughts, which lead to perception and action. If your thoughts are running amok, it will throw your life into chaos. The life you want comes from the way you think - you need to learn how to think intentionally.

Master the basics of trading and strengthen your portfolio Do you want to trade stocks, but don't know where to start? Are you scared of the risks? Relax! Trading For Dummies takes a measured approach to trading, giving you the basics of trading and portfolio management. This friendly guide will...

A former FBI agent shares his simple but powerful toolkit for assessing who you can trust--and who you can't. After two decades as a behavior analyst in the FBI, Robin Dreeke knows a thing or two about sizing people up. He's navigated complex situations that range from handling Russian spies to...

Mexico is one of the world’s most important nations. It is the largest Spanish-speaking country, a manufacturing powerhouse tied closely to the United States, and home to more than 130 million people. Yet it is also a country where powerful criminal organizations control territory, influence politics, and operate with resources rivaling those of the state itself. How did Mexico arrive here? In Mexico: The Narco State, Donald Elton traces the long historical forces that shaped the country’s political culture and explains why organized crime became embedded within it. The story begins not...

To think critically is to use your brain strategically to understand, analyze, and make decisions based on the information you have available to you. It’s about being able to find that information from what you hear, see, and experience, and use it to come to a firm conclusion. This is something you can train yourself to do… and this comprehensive beginner’s guide to critical thinking is here to show you the ropes.

The reporter who broke the Houston Astros' cheating scandal reveals how a baseball team could so dramatically descend into corruption, with never-before-told details of a broken management culture, the once-revered leaders who enabled it and the scandal itself. Baseball, that old romantic game...

In her entertaining and edifying New York Times bestseller, acclaimed author Francine Prose invites you to sit by her side and take a guided tour of the tools and the tricks of the masters and discover why their work has endured. Written with passion, humor, and wisdom, Reading Like a Writer...

Dealers of Lightning is the riveting story of the legendary Xerox PARC'a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the seventies and eighties. Here for the first time is...

The popular pastor and New York Times bestselling author of Love Wins and What We Talk About When We Talk About God shows us how to pursue and realize our dreams, live in the moment, and joyfully do the things that make us come alive. Each of us was created for something great—we just need to...

**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless...

This “fascinating” (Malcolm Gladwell, New York Times bestselling author of Outliers) examination of literary inventions through the ages, from ancient Mesopotamia to Elena Ferrante, shows how writers have created technical breakthroughs—rivaling scientific inventions—and engineering...

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written...

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key...