Cognitive Power

A revolutionary new understanding of identity, showing how our groups have a powerful influence on our feelings, beliefs, and behavior—and how these shared identities can inspire both personal change and social movements. If you're like most people, you probably believe that your identity...

From the bestselling author of Thinking in Bets comes a toolkit for mastering the skill of quitting to achieve greater success Business leaders, with millions of dollars down the drain, struggle to abandon a new app or product that just isn’t working. Governments, caught in a hopeless...

Three simple memory techniques that will boost your memory. You will find tips for students and business professionals. Get your copy Now!

NATIONAL BESTSELLER Imagine living the life you want to lead, not the one you’re willing to accept. This profound but practical book offers clear steps to stop people pleasing and start living your truth. “A powerful book. If you’ve ever compromised your principles to please others...

Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the science of self-control and how it can be harnessed to improve our health, happiness, and productivity. Informed by the latest...

Unlock the Secret to Lifelong Cognitive Wellness with The MIND Diet Blueprint Are you ready to take control of your brain health and protect your future? The MIND Diet Blueprint by Ethan John Carter combines cutting-edge science with practical guidance to empower you to nourish your brain, reduce your risk of Alzheimer’s, and maintain mental clarity at every stage of life. This groundbreaking guide integrates the best elements of the Mediterranean and DASH diets into a holistic lifestyle plan designed to boost brain health and prevent cognitive decline. What You’ll Discover Inside: The ...

“Sparkles with insight.”—Daniel Pink A Behavioral Scientist Notable Book of 2023 A New Scientist Best Science Book A Publishers Weekly Summer Read 2023 Recommendation One of Next Big Idea Club’s "7 Books that Reveal the Wonders of Writing and Language" One of Inc.’s “13...

A “meticulously researched and buoyantly written” (Esquire) look at what happens when we talk to strangers, and why it affects everything from our own health and well-being to the rise and fall of nations in the tradition of Susan Cain’s Quiet and Yuval Noah Harari’s Sapiens “This...

"The most important book at the borderland of psychology and politics that I have ever read."—Martin E. P. Seligman, Zellerbach Family Professor of Psychology at that University of Pennsylvania and author of Learned Optimism Why are we devastated by a word of criticism even when it’s...

Dr. Lisa Mosconi, whose research spans an extraordinary range of specialties including brain science, the microbiome, and nutritional genomics, notes that the dietary needs of the brain are substantially different from those of the other organs, yet few of us have any idea what they might be. Her innovative approach to cognitive health incorporates concepts that most doctors have yet to learn. Busting through advice based on pseudoscience, Dr. Mosconi provides recommendations for a complete food plan, while calling out noteworthy surprises.

If you've ever wondered why you seem to get trapped in an endless cycle of obsessive, compulsive thoughts, you don't have to wonder anymore. Grounded in cutting-edge neuroscience and evidence-based cognitive behavioral therapy (CBT), Rewire Your OCD Brain will show you how and why your brain gets stuck in a loop of obsessive thinking, uncertainty, and worry; and offers the tools you need to short-circuit this response and get your symptoms under control-for good.

Master Mind Prepare yourself. You are about to learn invaluable strategies for improving your life TODAY. Did you know that the human brain contains over 100 billion neurons, and that each of these neurons is capable of making 15,000 synaptic connections? That brain power and cognitive skills are linked directly to the plasticity of your brain? Whether trying to boost your IQ, achieve maximum memory improvement, or harness the full power of manipulative mind control, neuropsychology has the power to change your life forever. Without a firm understanding of brain power and brain training, we...

A neuroscientist’s groundbreaking, science-driven plan for revitalizing, nourishing and rejuvenating your most essential asset—your brain. Your brain is the most essential organ in your body. The brain and spinal cord are intimately connected to every bodily system and organ, so when it is...

NATIONAL BESTSELLER Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster...

Unlock the full potential of your mind with 'The Brain Song Revealed: A Neuroscientific Approach to Mental Mastery.' This book offers a clear, practical guide to understanding and harnessing the power of your brain. Imagine your mind as a dynamic orchestra, where each neuron and synapse plays a crucial role in the grand performance of your life. Learn how to conduct this orchestra with finesse and achieve a harmonious mental state. - Discover the secrets of neuroplasticity and how it enables profound mental change. - Explore the brain's architecture and understand how its structures shape ...

Wired called Dr. Fei-Fei Li “one of a tiny group of scientists—a group perhaps small enough to fit around a kitchen table—who are responsible for AI’s recent remarkable advances.” Known to the world as the creator of ImageNet, a key catalyst of modern artificial intelligence, Dr. Li has spent more than two decades at the forefront of the field. But her career in science was improbable from the start. The Worlds I See is the moving memoir of a scientist coming of age as an immigrant in America who finds her calling at the forefront of the AI revolution.

It’s never too late to reprogram your habits. But how long does it really take and how can you make the changes stick? Leading habit researcher Dr Gina Cleo reveals revolutionary breakthroughs in behavioural science that will help you uncover how your brain works, and how to rewire it to make instant and lasting change in your life. Discover evidence-based techniques to break free from unwanted habits, master your motivation and navigate setbacks to achieve the lifestyle you’ve always wanted, no matter what stage of life you’re in.

Unlock the power of your brain—one project at a time. DIY Projects for Cognitive Fitness is part of the bestselling Age-Proof Yourself series, grounded in the proven principles of Applied Cognitive Fitness™ (ACF). This 90-day, step-by-step guide shows you how to sharpen memory, strengthen focus, and boost problem-solving through real-world, hands-on projects. Unlike brain games or apps, DIY projects engage multiple domains of cognition—planning, sequencing, creativity, and adaptability—while producing tangible results you can see, touch, and use. Each tier of the program builds on ...

Your brain is the master organ in your body. Everything is controlled by this complicated computer, which operates your entire body, from head to toe, from eyesight to digestion, from feelings of high self-esteem to stress and anxiety. By feeding your brain with specific foods, such as fish, blueberries, and even coffee, you help it operate much, much more effectively.

Wakey wakey! Modafinil Mastery: Liberating the Power of the Limitless Pill - This comprehensive guide is designed to provide you with an honest and insightful exploration of modafinil, empowering you to make informed decisions about its use and harness its potential for responsible cognitive enhancement. In this book, you will find an array of valuable topics covered and compelling reasons to dive into its pages: 1. Modafinil's History: Uncover the fascinating story of modafinil, its origins, and the pioneers behind its creation, providing you with a deeper understanding of its evolution ...