Category Categories
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Unabridged
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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Sort of a Handbook
- By Sean on 08-22-23
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Release date: 06-30-23
- Language: English
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value....
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Category Creation
- How to Build a Brand That Customers, Employees, and Investors Will Love
- By: Anthony Kennada, Brian Halligan - foreword
- Narrated by: James Fouhey
- Length: 7 hrs and 2 mins
- Unabridged
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Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.
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Category Creation
- How to Build a Brand That Customers, Employees, and Investors Will Love
- Narrated by: James Fouhey
- Length: 7 hrs and 2 mins
- Release date: 11-26-19
- Language: English
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Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated....
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Unabridged
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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Hateful book with no new information if you’ve read Blue Ocean Strategy
- By Anon on 05-23-23
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Release date: 04-19-23
- Language: English
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders....
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Category Five
- By: Philip S Donlay
- Narrated by: Chris Kennedy
- Length: 9 hrs and 28 mins
- Unabridged
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In the Atlantic Ocean, hurricane Helena is gathering strength, becoming the most powerful storm in recorded history. As Helena bears down on Bermuda, Donovan Nash, along with other members of the scientific research organization Eco-Watch, are called to fly in and extract key government people who have been studying Helena. For Donovan Nash, the routine mission turns deadly when an attempt is made on the life of the lead scientist.
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A very high level of constant suspense
- By Wayne on 05-14-16
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Category Five
- Narrated by: Chris Kennedy
- Series: Donovan Nash, Book 1
- Length: 9 hrs and 28 mins
- Release date: 10-25-08
- Language: English
- In the Atlantic Ocean, hurricane Helena is gathering strength, becoming the most powerful storm in recorded history....
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Becoming a Category of One
- How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition
- By: Joe Calloway
- Narrated by: Ax Norman
- Length: 7 hrs and 34 mins
- Unabridged
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Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.
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Becoming a Category of One
- How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition
- Narrated by: Ax Norman
- Length: 7 hrs and 34 mins
- Release date: 07-09-20
- Language: English
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Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success....
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Snow Leopard
- How Legendary Writers Create a Category of One
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 7 hrs and 26 mins
- Unabridged
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Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
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A fresh take brought down by hacky self-promotion
- By Reviewer on 12-09-23
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Snow Leopard
- How Legendary Writers Create a Category of One
- Narrated by: Jason DeFillippo
- Length: 7 hrs and 26 mins
- Release date: 02-15-23
- Language: English
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Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own....
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 4 hrs and 18 mins
- Unabridged
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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Supplement to The Category Design Toolkit
- By Sean on 05-04-24
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Narrated by: Jason DeFillippo
- Length: 4 hrs and 18 mins
- Release date: 05-12-23
- Language: English
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....
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And the Category Is.
- Inside New York's Vogue, House, and Ballroom Community
- By: Ricky Tucker
- Narrated by: Ricky Tucker
- Length: 8 hrs and 48 mins
- Unabridged
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What is Ballroom? Not a song, a documentary, a catchphrase, a TV show, or an individual pop star. It is an underground subculture founded over a century ago by LGBTQ African American and Latino men and women of Harlem. Arts-based and intersectional, it transcends identity, acting as a fearless response to the systemic marginalization of minority populations.
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How can you make something so fascinating so dull?
- By Amazon Customer on 05-13-22
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And the Category Is.
- Inside New York's Vogue, House, and Ballroom Community
- Narrated by: Ricky Tucker
- Length: 8 hrs and 48 mins
- Release date: 01-25-22
- Language: English
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What is Ballroom? Not a song, a documentary, a catchphrase, a TV show, or an individual pop star. It is an underground subculture founded over a century ago by LGBTQ African American and Latino men and women of Harlem....
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Categories
- By: Aristotle
- Narrated by: Deaver Brown
- Length: 53 mins
- Unabridged
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Perhaps the most important book in philosophy after the Allegory of the Cave. Incomparable logic and findings about the things that matter in life with a clear succinct prose touch.
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what the...
- By Vincent on 11-16-22
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Categories
- Narrated by: Deaver Brown
- Length: 53 mins
- Release date: 04-25-22
- Language: English
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Perhaps the most important book in philosophy after the Allegory of the Cave. Incomparable logic and findings about the things that matter in life with a clear succinct prose touch....
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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 54 mins
- Unabridged
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Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.
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Be actually different
- By Amazon Customer on 12-23-23
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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- Narrated by: Jason DeFillippo
- Length: 54 mins
- Release date: 11-23-22
- Language: English
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Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale....
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Category Five
- Superstorms and the Warming Oceans That Feed Them
- By: Porter Fox
- Length: 9 hrs and 30 mins
- Unabridged
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The story of extreme weather doesn’t begin with heat waves, floods, fires, or even the air that carries this change to our lives. It begins with the oceans. Oceans create weather, just as oceans have shaped the arc of human civilization and the genesis and the growth of nations throughout history. The secret to understanding the frightening effects of climate change, award-winning writer Porter Fox contends, is in understanding how major changes in the oceans radically affect climate, hurricanes, droughts, and most of the geophysical fallout of global warming.
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Category Five
- Superstorms and the Warming Oceans That Feed Them
- Length: 9 hrs and 30 mins
- Release date: 09-10-24
- Language: English
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For listeners of THE PERFECT STORM and BLUE LATITUDES, recast for our era of rapid ecological transformation, comes an urgent, stirring amalgam of climate writing, history, adventure story, and fascinating personal memoir.
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Content-Free Marketing
- How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 48 mins
- Unabridged
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The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't.
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Bitter, self-indulgent whining
- By Alan on 01-14-23
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Content-Free Marketing
- How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
- Narrated by: Jason DeFillippo
- Length: 48 mins
- Release date: 01-11-23
- Language: English
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The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion....
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A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 36 mins
- Unabridged
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Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing.
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A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- Narrated by: Jason DeFillippo
- Length: 36 mins
- Release date: 12-19-22
- Language: English
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Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing....
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The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 1 hr
- Unabridged
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Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).
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The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- Narrated by: Jason DeFillippo
- Length: 1 hr
- Release date: 12-05-22
- Language: English
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Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future)....
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The Power of a Point of View
- Everything Is the Way it Is Because Someone Changed the Way It Was
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 48 mins
- Unabridged
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Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is. Short, sweet, and to the point, this is an audiobook for how you can attract customers, clients, fans, and followers.
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The Power of a Point of View
- Everything Is the Way it Is Because Someone Changed the Way It Was
- Narrated by: Christopher Lochhead
- Length: 48 mins
- Release date: 11-07-22
- Language: English
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Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is....
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Beyond Infinity
- An Expedition to the Outer Limits of Mathematics
- By: Eugenia Cheng
- Narrated by: Moira Quirk
- Length: 8 hrs and 32 mins
- Unabridged
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How big is the universe? How many numbers are there? And is infinity + 1 is the same as 1 + infinity? Such questions occur to young children and our greatest minds. And they are all the same question: What is infinity? In Beyond Infinity, Eugenia Cheng takes us on a staggering journey from elemental math to its loftiest abstractions. Along the way, she considers how to use a chessboard to plan a worldwide dinner party, how to make a chicken-sandwich sandwich, and how to create infinite cookies from a finite ball of dough.
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Maybe for children, but not for me
- By Scott on 04-13-17
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Beyond Infinity
- An Expedition to the Outer Limits of Mathematics
- Narrated by: Moira Quirk
- Length: 8 hrs and 32 mins
- Release date: 03-28-17
- Language: English
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How big is the universe? How many numbers are there? And is infinity + 1 is the same as 1 + infinity? Such questions occur to young children and our greatest minds. And they are all the same question: What is infinity? Listen to find out more....
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How to Create a Category as a Small “e” Entrepreneur
- Seven Legendary Ways to Niche Down
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 1 hr
- Unabridged
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One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.
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How to Create a Category as a Small “e” Entrepreneur
- Seven Legendary Ways to Niche Down
- Narrated by: Jason DeFillippo
- Length: 1 hr
- Release date: 12-15-22
- Language: English
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One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup?" This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.
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The Content Pyramid
- The 5 Levels of Becoming a Legendary Writer, Creator, and Thought Leader
- By: Category Pirates, Christopher Lochhead, Nicolas Cole, and others
- Narrated by: Jason DeFillippo
- Length: 45 mins
- Unabridged
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Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares unique insight into what it takes to become a thought leader and successfully build a unique and differentiated category.
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The Content Pyramid
- The 5 Levels of Becoming a Legendary Writer, Creator, and Thought Leader
- Narrated by: Jason DeFillippo
- Length: 45 mins
- Release date: 11-21-22
- Language: English
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Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares unique insight into what it takes to become a thought leader and successfully build a unique and differentiated category....
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Category Five
- By: Ann Davila Cardinal
- Narrated by: Almarie Guerra
- Length: 7 hrs and 15 mins
- Unabridged
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The tiny island of Vieques, located just off the northeastern coast of the main island of Puerto Rico, is trying to recover after hurricane Maria, but the already battered island is now half empty. To make matters worse, as on the main island, developers have come in to buy up the land at a fraction of its worth, taking advantage of the island when it is down. Lupe, Javier, and Marisol are back to investigate a series of murders that follow in the wake of a hurricane and in the shadow of a new supernatural threat.
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Fantastic continuation!
- By 🎧Johnny🎧 on 04-28-21
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Category Five
- Narrated by: Almarie Guerra
- Length: 7 hrs and 15 mins
- Release date: 07-09-20
- Language: English
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The tiny island of Vieques, located just off the northeastern coast of the main island of Puerto Rico, is trying to recover after hurricane Maria, but the already battered island is now half empty. To make matters worse, as on the main island, developers have come in to buy up the land....
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The Magic Triangle
- Why Category Design Is the Single Point of Failure
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 42 mins
- Unabridged
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The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business. All three elements—company design, product design, and category design—work together and balance each other to exert great force on a company’s success and value. And the legendary, enduring companies get these three elements of company design, product design, and category design in such a state of synchronicity that they reinforce each other.
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The Magic Triangle
- Why Category Design Is the Single Point of Failure
- Narrated by: Christopher Lochhead
- Length: 42 mins
- Release date: 11-03-22
- Language: English
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The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business....
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