Category Categories

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement. The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples...

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.  

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

A 2023 Lambda Literary Award Finalist in Nonfiction An Electric Literature “Most Anticipated LGBTQ+ Book of 2022” Selection A love letter to the legendary Black and Latinx LGBTQ underground subculture, uncovering its abundant legacy and influence in popular culture. What is Ballroom? Not a...

Superstorms, hurricanes, typhoons, and spiraling freak weather: the fallout of global warming is a real-life natural thriller, as captured in Porter Fox’s urgent and stunning story of chasing the world’s most devastating storms. Here is the story of the largest storms on earth and how those...

Perhaps the most important book in philosophy after the Allegory of the Cave. Incomparable logic and findings about the things that matter in life with a clear succinct prose touch.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

The pure essentials of implementing true category management condensed into 50 action packed pages for your reading pleasure. The ambition when creating this book was to provide the essentials of implementing category management in procurement in a format that is possible for an extremely busy professional to digest during a weekend. This book is NOT meant to be the definitive guide to implementing category management, but to give an overview of the most important elements in doing this. The goal of this book is to provide procurement professionals, procurement stakeholders, students and ...

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

In the Atlantic Ocean, hurricane Helena is gathering strength, becoming the most powerful storm in recorded history. As Helena bears down on Bermuda, Donovan Nash, along with other members of the scientific research organization Eco-Watch, are called to fly in and extract key government people who have been studying Helena. For Donovan Nash, the routine mission turns deadly when an attempt is made on the life of the lead scientist.

"The Categories" by Aristotle is a philosophical text from ancient Greece that enumerates all possible kinds of things that can be the subject or predicate of a proposition. This foundational work divides everything in human experience into ten fundamental categories, distinguishing between what...

Category Five is a new supernatural YA thriller from Ann Dávila Cardinal, set against the backdrop of a post-hurricane Puerto Rico. After the hurricane, some see destruction and some smell blood. The tiny island of Vieques, located just off the northeastern coast of the main island of Puerto...

LIST OF CHAPTERS: Introduction About this Book About the Author Part I: An Overview Of To Category Management In The Construction Sector: 1.1 Introduction To Category Management In Construction 1.2 The Foundations Of Category Management 1.3 Analyzing The Construction Market 1.4 Developing A Category Strategy 1.5 Supplier Relationship Management 1.6 Cost Management And Budgeting 1.7 Risk Management In Category Management 1.8 Implementing Category Management 1.9 Technology And Tools For Category Management 1.10 Case Studies And Best Practices 1.11 Conclusion And Next Steps Part II: 100 ...

An eyewitness report; “A ninety-foot wave [crashed over him in his lighthouse]. The mounded wave reared its ugly head across The Hawk Channel. The hurricane smashed it down on a narrow ten miles of Keys from Tavernier to Key Vaca. The wind was flung like knives, 150 to 200 miles an hour, with unbelievable gusts climbing to nearly 250 miles per hour that took everything it willed and flattened and flung it.” The US National Weather Service issued a summary of event: “Officially, 408 lives were taken by the great Labor Day Hurricane of 1935, most of them World War I veterans working in ...

***Updated, revised, and edited version*** Something happened to Jeremy after being lost in Hurricane Libby. Beau was there when the rescue team found him in the devastating aftermath of the storm and he was different—inhuman. But instead of trusting her with his new abilities, he left her to face a town where people believed her a lunatic for her eye witness account. Fast forward eight years, Jeremy is back in their hometown, but Beau wants nothing to do with him. She does not know that part of the reason he has returned home is to restore her reputation. He will do whatever it takes to ...

One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.

Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.