Building Customers

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

How do you unleash the full potential of your brand, captivate your audience, and craft a compelling narrative that resonates? Imagine pouring your heart and soul into your business, only to struggle to stand out amidst a very crowded marketplace. Your audience feels out of reach, and you can’t help but feel that your brand lacks that magnetic pull that will turn casual observers into devoted customers. In an ever-evolving business landscape, it’s never been more crucial to connect with your audience and have a firm grasp of fundamental marketing principles. It’s time to create a ...

Attention all aspiring entrepreneurs and small business owners! Are you ready to take your bookkeeping skills to the next level? Look no further than "From Scratch to Success," the ultimate guide to building and growing your own bookkeeping business. In this comprehensive eBook, you'll learn everything you need to know to start and manage your very own bookkeeping service. From understanding the importance of bookkeeping to assessing your own qualifications, researching your market, and developing a solid business plan, every step of the process is covered in detail. We'll show you how to ...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Whether you lead a growing service business or manage client relationships daily, this book equips you with actionable insights to build unbreakable partnerships and achieve sustainable growth.

Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next level? In this thrilling guide, you'll discover the tools and strategies to build an unstoppable CX management program that propels your business from good to great. Step into the role of a daring leader equipped with the knowledge to craft a top-performing CX program that adds tangible value and agility and sets your business apart from the competition. Say goodbye to obsessing over surveys and scores and instead focus on intentional business ...

What if your first AI chatbot did something that actually mattered? Building AI Chatbots is a practical, business-focused guide for turning customer support chaos into a faster, calmer, more efficient experience. Instead of chasing flashy demos or trying to build a bot that does everything, this book shows you how to start where the value is highest support triage. Inside, you’ll learn how to identify the repetitive questions draining your team, narrow the scope to the use cases that matter most, and design conversations that help customers feel understood from the very first message. ...

Over 5 Million Copies Sold! Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. A powerful parable that will help you see your life and work in a new way. It's a rainy day in Seattle, and on the third floor of First Guarantee...

What stories do you need to tell, and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies...

Kenjiro Tanaka did not want to save the world; he just wanted to eradicate pink mold. After thirty-two years of managing his family's traditional Tokyo bathhouse, Kenjiro meets a tragic, undignified end by slipping on a rogue sliver of soap, only to be reincarnated by the Goddess Aqua-Vitae into the fantasy realm of Aethelgard. However, instead of a holy sword or world-shattering magic, Kenjiro is granted the unprecedented Bathhouse Manager class and a unique arsenal of physics-defying custodial skills. Stranded in the monster-infested Dread Thicket, he discovers an SSS-Rank Spirit Spring ...

Perrin Holt finally has a successful dungeon, which turns out to create an entirely new category of problems. Hollow Rock has survived inspections, disasters, difficult adventurers, and more repairs than Perrin ever planned to supervise. Now people are lining up before breakfast, the dungeon is growing faster than expected, and every new visitor brings more pressure to expand without losing the strange personality that made Hollow Rock worth saving in the first place. More rooms mean more routes, more maintenance, more residents, and more decisions than Perrin can reasonably make himself. ...

You do not need to know every repair skill to start a handyman business. You need the right starter services, clear boundaries, fair pricing, and customers who trust you. Starting a handyman business can look simple from the outside. People need things fixed. You know how to handle basic repairs. So why not get paid for it? The challenge is that a real handyman business is more than carrying a tool bag. You need to choose the right services, avoid jobs outside your skill level, answer customer calls, estimate work, set prices, collect payment, keep records, ask for reviews, and build a ...

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

For sales professionals and business leaders, communicating effectively and authentically is a never-ending struggle, especially when building new business and improving team performance. It’s a struggle with a long-lasting impact, rippling into both profit and reputation. Don’t rely on price discounts and canned pitches to win business. Let your team see and hear authentic leadership so they too can become good leaders.

Elevate your business through digital mastery: Achieve success faster than you imagined, even if technology feels overwhelming to you. Are you overwhelmed by ever-evolving digital marketing strategies, desperate to leverage AI but unsure where to start? Have you wondered if there's a way to build a profitable online presence without burning through your budget? You're not alone. Many business owners and aspiring marketers face the same challenges in the rapidly changing digital landscape. But there's good news!

The Architecture of Meaning is a powerful book on brand strategy, brand identity, intellectual property, and the deeper forces that make great brands last. Drawing on more than twenty years inside Disney, Warner Bros, Nickelodeon, PUMA, and partnerships with iconic companies such as Ferrari, Red Bull, Porsche, L’Oréal, Maybelline, and Inditex, Oana Leonte reveals why visibility is not the same as value, why attention fades, and why meaning is the true asset behind brand equity, customer loyalty, emotional resonance, and long-term growth. Analyze the difference between being seen and ...

Unlock the future of customer service with AI. Building a Smart Customer Service System with AI: From Chatbots to Personalized Support is a comprehensive guide that shows businesses how to leverage artificial intelligence to transform their customer support operations.

In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy―one that builds and expands on the classic work of Peter Drucker―recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers.

A practical guide to developing the single most important skill for success in life and work – telling your story – from the inspiring social media sensation and No.1 bestselling author of What’s Your Dream? Your story is a part of you, and as Simon Squibb has learned through his own...

Stop Competing Alone and Start Collaborating to Win Are you tired of fighting for every customer while your competitors seem to get referrals effortlessly? Struggling to grow your business despite working harder than ever? The secret isn't better marketing or lower prices—it's building the right partnerships with other local businesses that serve your same customers. "Partner Up and Profit" reveals the proven strategies that successful home service providers and professional service businesses use to generate consistent customer referrals without spending more on advertising. Why Smart ...