Building Customers

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next level? In this thrilling guide, you'll discover the tools and strategies to build an unstoppable CX management program that propels your business from good to great. Step into the role of a daring leader equipped with the knowledge to craft a top-performing CX program that adds tangible value and agility and sets your business apart from the competition. Say goodbye to obsessing over surveys and scores and instead focus on intentional business ...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Attention all aspiring entrepreneurs and small business owners! Are you ready to take your bookkeeping skills to the next level? Look no further than "From Scratch to Success," the ultimate guide to building and growing your own bookkeeping business. In this comprehensive eBook, you'll learn everything you need to know to start and manage your very own bookkeeping service. From understanding the importance of bookkeeping to assessing your own qualifications, researching your market, and developing a solid business plan, every step of the process is covered in detail. We'll show you how to ...

Unlock the future of customer service with AI. Building a Smart Customer Service System with AI: From Chatbots to Personalized Support is a comprehensive guide that shows businesses how to leverage artificial intelligence to transform their customer support operations.

Once upon a time… Wait, is that how you want to tell your brand story to your customers? Doesn’t it sound like a cliche? But what other ways are there to tell a story? Read on, and you might just find out. Telling a story is an art in itself, and the storyteller has more responsibility when the story is about a brand. Describing your brand through a story does not sound like an easy task, but it will be if you know the right techniques. Consumers want to be more than the person who buys your product and pays you money, they want to understand you better and become a part of your tribe. ...

Unlock unlimited growth potential for your business using your biggest advocates: your customers. Being a truly customer-centric organization goes beyond just having a customer success function. This book talks about some strategies that will help you adopt a company-wide customer-first mindset to fuel your growth.

Stop Competing Alone and Start Collaborating to Win Are you tired of fighting for every customer while your competitors seem to get referrals effortlessly? Struggling to grow your business despite working harder than ever? The secret isn't better marketing or lower prices—it's building the right partnerships with other local businesses that serve your same customers. "Partner Up and Profit" reveals the proven strategies that successful home service providers and professional service businesses use to generate consistent customer referrals without spending more on advertising. Why Smart ...

An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.

Are you good at working with your hands? Do you love creating things? Would you like to start a profitable side hustle, but don’t know where to begin? Maybe you already make and sell your own soap, but you don’t know how to find new customers. No worries: My book, Ultimate Guide to Building a Soap Making Business Empire can give you the knowledge and inspiration to start making and selling your own unique line of handmade soaps.

How do you unleash the full potential of your brand, captivate your audience, and craft a compelling narrative that resonates? Imagine pouring your heart and soul into your business, only to struggle to stand out amidst a very crowded marketplace. Your audience feels out of reach, and you can’t help but feel that your brand lacks that magnetic pull that will turn casual observers into devoted customers. In an ever-evolving business landscape, it’s never been more crucial to connect with your audience and have a firm grasp of fundamental marketing principles. It’s time to create a ...

Farm business literature is full of memoirs offering entertaining stories with some basic cattle or produce advice but no real substance for the reader. Big Ideas, Small Farm is not another feel good farm memoir devoid of authentic advice, hope, or insights. This book is different; it is about results. Big Ideas, Small Farm is about growing small farm profitability. This book is part self-help and part marketing strategies because marketing tips and theories are effective when the people implementing them believe in them. Small farm marketing is a mindset as much as it is a practice. This ...

Imagine a place where your customers don’t just buy once—they gather, return, and bring their friends. Where your message spreads without expensive ads because members feel a personal stake in your mission. In today’s business landscape, communities like these are more than a marketing tactic; they are the new competitive moat. This book reveals how to transform a casual audience into a thriving tribe that buys forever.

In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.

In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.

In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.

Be the Go-To Salesperson in Your Field with “Building Your Sales Brand”

 Do you want to become a trusted expert in the sales industry? Tim Novak's “Building Your Sales Brand” reveals the top 10 mistakes salespeople make and how to avoid them, setting you apart as a market authority and increasing your influence and results.

 Increase Your Influence and Results!

 This book will empower you to become the go-to salesperson, attracting individuals and businesses looking to establish a strong brand identity in the sales industry. You'll gain increased trust from potential ...

Unlock the full potential of your organization with "SOPs for Success," the essential guide to transforming business operations through simplified and effective Standard Operating Procedures. In today's fast-paced business landscape, clarity and efficiency are more critical than ever. This comprehensive eBook delves deep into the art and science of developing SOPs that not only streamline operations but also enhance productivity and employee satisfaction. Begin your journey with an exploration of why SOPs are the backbone of successful businesses. Understand the common misconceptions that ...

Amazon FBA is a business model where you find an existing product that is on demand, look for a supplier in China to manufacture the products for you, then ship it to an Amazon warehouse, and you start making money as soon as a customer purchases your product through Amazon's website. If you are really serious about succeeding with the game of selling on Amazon, I suggest you start paying attention and prepare to take massive action so you may now start your journey toward financial freedom!

For sales professionals and business leaders, communicating effectively and authentically is a never-ending struggle, especially when building new business and improving team performance. It’s a struggle with a long-lasting impact, rippling into both profit and reputation. Don’t rely on price discounts and canned pitches to win business. Let your team see and hear authentic leadership so they too can become good leaders.

Unlock the secrets to transforming your brand in an era where shared ownership leads to unbeatable customer loyalty. "Ownership Loyalty" is the ultimate guide for businesses eager to thrive in a rapidly evolving marketplace. Dive into a world where empowering consumers through shared ownership pathways revolutionizes branding and cultivates enduring loyalty. Begin with Chapter 1, where the concept of shared ownership is dissected with historical insights and psychological underpinnings showing how ownership breeds a deeper connection to brands. Journey further in Chapter 2 to uncover what ...