Building Customers

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

Read by the author. A leadership playbook for making customer experience a core aspect of your business. In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Attention all aspiring entrepreneurs and small business owners! Are you ready to take your bookkeeping skills to the next level? Look no further than "From Scratch to Success," the ultimate guide to building and growing your own bookkeeping business. In this comprehensive eBook, you'll learn everything you need to know to start and manage your very own bookkeeping service. From understanding the importance of bookkeeping to assessing your own qualifications, researching your market, and developing a solid business plan, every step of the process is covered in detail. We'll show you how to ...

How do you unleash the full potential of your brand, captivate your audience, and craft a compelling narrative that resonates? Imagine pouring your heart and soul into your business, only to struggle to stand out amidst a very crowded marketplace. Your audience feels out of reach, and you can’t help but feel that your brand lacks that magnetic pull that will turn casual observers into devoted customers. In an ever-evolving business landscape, it’s never been more crucial to connect with your audience and have a firm grasp of fundamental marketing principles. It’s time to create a ...

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

Over 5 Million Copies Sold! Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. A powerful parable that will help you see your life and work in a new way. It's a rainy day in Seattle, and on the third floor of First Guarantee...

What stories do you need to tell, and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies...

Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next level? In this thrilling guide, you'll discover the tools and strategies to build an unstoppable CX management program that propels your business from good to great. Step into the role of a daring leader equipped with the knowledge to craft a top-performing CX program that adds tangible value and agility and sets your business apart from the competition. Say goodbye to obsessing over surveys and scores and instead focus on intentional business ...

What if the struggle of launching an e-commerce business—finding products, creating professional content, managing operations—is completely unnecessary in the AI era? While you're agonizing over product photography, spending days writing descriptions, wondering how to handle customer service without hiring expensive staff, and watching competitors with bigger budgets dominate your market, early adopters have discovered how to use AI to build e-commerce businesses that generate six figures annually with minimal teams and sustainable profit margins.

What if your first AI chatbot did something that actually mattered? Building AI Chatbots is a practical, business-focused guide for turning customer support chaos into a faster, calmer, more efficient experience. Instead of chasing flashy demos or trying to build a bot that does everything, this book shows you how to start where the value is highest support triage. Inside, you’ll learn how to identify the repetitive questions draining your team, narrow the scope to the use cases that matter most, and design conversations that help customers feel understood from the very first message. ...

An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.

Once upon a time… Wait, is that how you want to tell your brand story to your customers? Doesn’t it sound like a cliche? But what other ways are there to tell a story? Read on, and you might just find out. Telling a story is an art in itself, and the storyteller has more responsibility when the story is about a brand. Describing your brand through a story does not sound like an easy task, but it will be if you know the right techniques. Consumers want to be more than the person who buys your product and pays you money, they want to understand you better and become a part of your tribe. ...

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. 

Launching your dream business from scratch doesn’t have to be intimidating. Starting your own successful business is more achievable than you think. You just need the right guide. That’s where “How to Start Your Own Business” comes in. This comprehensive guide serves as your launch pad to make your entrepreneurial dream a reality.

In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.

You do not need to know every repair skill to start a handyman business. You need the right starter services, clear boundaries, fair pricing, and customers who trust you. Starting a handyman business can look simple from the outside. People need things fixed. You know how to handle basic repairs. So why not get paid for it? The challenge is that a real handyman business is more than carrying a tool bag. You need to choose the right services, avoid jobs outside your skill level, answer customer calls, estimate work, set prices, collect payment, keep records, ask for reviews, and build a ...

Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others. The million-dollar sales pros know that to sell well requires a complex set of skills, as well as the willingness to perfect relations with the customer. There is no one in the sales arena better versed on the subject of the Big C - the customer - and the significance of service and satisfaction tactics, than Barry J. Farber.

Stop Losing Your Best Future Customers to Competitors Who Know How to Wait Every day, potential customers research your services, visit your website, and then disappear forever because they're not ready to buy immediately. While you chase after today's hot leads, your competitors are building relationships with tomorrow's best customers through simple drip campaigns that turn "maybe someday" into "let's do business." The Hidden Cost of Focusing Only on Ready-to-Buy Prospects Most business owners waste thousands of dollars attracting prospects who express genuine interest but need more time ...

Farm business literature is full of memoirs offering entertaining stories with some basic cattle or produce advice but no real substance for the reader. Big Ideas, Small Farm is not another feel good farm memoir devoid of authentic advice, hope, or insights. This book is different; it is about results. Big Ideas, Small Farm is about growing small farm profitability. This book is part self-help and part marketing strategies because marketing tips and theories are effective when the people implementing them believe in them. Small farm marketing is a mindset as much as it is a practice. This ...