Building Customers

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders...

Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next level? In this thrilling guide, you'll discover the tools and strategies to build an unstoppable CX management program that propels your business from good to great. Step into the role of a daring leader equipped with the knowledge to craft a top-performing CX program that adds tangible value and agility and sets your business apart from the competition. Say goodbye to obsessing over surveys and scores and instead focus on intentional business ...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Unlock unlimited growth potential for your business using your biggest advocates: your customers. Being a truly customer-centric organization goes beyond just having a customer success function. This book talks about some strategies that will help you adopt a company-wide customer-first mindset to fuel your growth.

An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.

Are you good at working with your hands? Do you love creating things? Would you like to start a profitable side hustle, but don’t know where to begin? Maybe you already make and sell your own soap, but you don’t know how to find new customers. No worries: My book, Ultimate Guide to Building a Soap Making Business Empire can give you the knowledge and inspiration to start making and selling your own unique line of handmade soaps.

Attention all aspiring entrepreneurs and small business owners! Are you ready to take your bookkeeping skills to the next level? Look no further than "From Scratch to Success," the ultimate guide to building and growing your own bookkeeping business. In this comprehensive eBook, you'll learn everything you need to know to start and manage your very own bookkeeping service. From understanding the importance of bookkeeping to assessing your own qualifications, researching your market, and developing a solid business plan, every step of the process is covered in detail. We'll show you how to ...

What stories do you need to tell, and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies...

Over 5 Million Copies Sold! Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. A powerful parable that will help you see your life and work in a new way. It's a rainy day in Seattle, and on the third floor of First Guarantee...

Farm business literature is full of memoirs offering entertaining stories with some basic cattle or produce advice but no real substance for the reader. Big Ideas, Small Farm is not another feel good farm memoir devoid of authentic advice, hope, or insights. This book is different; it is about results. Big Ideas, Small Farm is about growing small farm profitability. This book is part self-help and part marketing strategies because marketing tips and theories are effective when the people implementing them believe in them. Small farm marketing is a mindset as much as it is a practice. This ...

How do you unleash the full potential of your brand, captivate your audience, and craft a compelling narrative that resonates? Imagine pouring your heart and soul into your business, only to struggle to stand out amidst a very crowded marketplace. Your audience feels out of reach, and you can’t help but feel that your brand lacks that magnetic pull that will turn casual observers into devoted customers. In an ever-evolving business landscape, it’s never been more crucial to connect with your audience and have a firm grasp of fundamental marketing principles. It’s time to create a ...

Unlock the power of technology and creativity with "AI-Powered Print-on-Demand," your comprehensive guide to thriving in the ever-evolving world of e-commerce. Dive into the transformative realm where artificial intelligence meets print-on-demand, revolutionizing design and business strategies for aspiring entrepreneurs. Start with a solid foundation by exploring the basics of print-on-demand and the groundbreaking impact of AI in design. Learn how AI tools are reshaping creative processes, enabling businesses to craft captivating products with unprecedented efficiency. From identifying ...

Stop Competing Alone and Start Collaborating to Win Are you tired of fighting for every customer while your competitors seem to get referrals effortlessly? Struggling to grow your business despite working harder than ever? The secret isn't better marketing or lower prices—it's building the right partnerships with other local businesses that serve your same customers. "Partner Up and Profit" reveals the proven strategies that successful home service providers and professional service businesses use to generate consistent customer referrals without spending more on advertising. Why Smart ...

For sales professionals and business leaders, communicating effectively and authentically is a never-ending struggle, especially when building new business and improving team performance. It’s a struggle with a long-lasting impact, rippling into both profit and reputation. Don’t rely on price discounts and canned pitches to win business. Let your team see and hear authentic leadership so they too can become good leaders.

In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy―one that builds and expands on the classic work of Peter Drucker―recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers.

Read by the author. A leadership playbook for making customer experience a core aspect of your business. In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In...

Unlock the full potential of your organization with "SOPs for Success," the essential guide to transforming business operations through simplified and effective Standard Operating Procedures. In today's fast-paced business landscape, clarity and efficiency are more critical than ever. This comprehensive eBook delves deep into the art and science of developing SOPs that not only streamline operations but also enhance productivity and employee satisfaction. Begin your journey with an exploration of why SOPs are the backbone of successful businesses. Understand the common misconceptions that ...

The Buyer-Centric Operating System isn't just another business book—it's a wake-up call for leaders who want to revolutionize their growth strategy by placing their buyers at the core of every decision. Forget outdated personas, funnel thinking, and superficial metrics. Andy Halko challenges traditional business frameworks, offering a radical approach to truly understanding, aligning with, and delighting your buyer. Through sharp insights, practical frameworks, and relatable experiences, this book walks you through transforming your organization into one that thrives on customer obsession.

Unlock the secrets of brand mastery with "Brand Power Beyond Scale," the ultimate guide to building an inspirational and enduring brand. Whether you're a small business owner, a budding entrepreneur, or someone passionate about brand development, this eBook is an invaluable resource that takes you on a journey from the basics of brand perception to the nuances of maintaining brand relevancy in a competitive marketplace. Begin by delving into the psychology behind branding, understanding why image matters, and taking stock of your brand's current position. Discover your brand's core identity...

In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.

In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.