Brain Attention

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

John Ratey, best-selling author and clinical professor of psychiatry at Harvard Medical School, lucidly explains the human brain's workings, and paves the way for a better understanding of how the brain affects who we are. Ratey provides insight into the basic structure and chemistry of the brain, and demonstrates how its systems shape our perceptions, emotions, and behavior. By giving us a greater understanding of how the brain responds to the guidance of its user, he provides us with knowledge that can enable us to improve our lives.

In Your Brain's Not Broken, Dr. Tamara Rosier explains how ADHD affects every aspect of your life. You'll finally understand why you think, feel, and act the way you do. Dr. Rosier applies her years of coaching others to offer you the critical practical tools that can dramatically improve your life and relationships.

Increasing numbers of parents grapple with children who are acting out without obvious reason. Revved up and irritable, many of these children are diagnosed with ADHD, bipolar illness, autism, or other disorders, but don't respond well to treatment. They are then medicated, often with poor results and unwanted side effects. Based on emerging scientific research and extensive clinical experience, integrative child psychiatrist Dr. Victoria Dunckley has pioneered a four-week program to treat the frequent underlying cause, Electronic Screen Syndrome (ESS).

There are millions of people who experience issues related to brain health—depression, attention issues, anxiety, forgetfulness, fatigue, and even chronic pain—yet can't figure out what's causing their problems and can't find any relief. They may have seen a myriad of doctors, many of whom do not take their complaints seriously, or worse, turn to medications. David Younger's diagnostic techniques and treatment protocols will help listeners identify the true cause of their symptoms and put them on a path to healing so they no longer feel unbalanced, out of control, and exhausted.

For the millions of adults diagnosed with ADHD, The Disorganized Mind will provide expert guidance on what they can do to make the most of their lives. The inattention, time mismanagement, procrastination, impulsivity, distractibility, and difficulty with transitions that often go hand-in-hand with ADHD can be overcome with the unique approach that Nancy Ratey brings to turning these behaviors around.

Are you smart, scattered, and struggling? You're not alone. Cutting-edge research shows that today's 24/7 wired world and the growing demands of work and family life may simply max out the part of the brain that manages complex tasks. That's especially true for those lacking strong executive skills - the core brain-based abilities needed to maintain focus, meet deadlines, and stay cool under pressure.

ADHD is one of the most common neurological disor­ders in the United States—yet a staggering 75 percent of girls and women remain undiagnosed. Due to the gen­der gap in medical research, which does not account for symptoms manifesting differently in women—leading to increased problems with anxiety, depression, work­ing memory, sleep, energy, and concentration—many ADHD women are left to navigate a society that fails to understand their struggles and gifts.

Each year an estimated 1.5 million children - one out of every six - are diagnosed with autism, Asperger's syndrome, ADHD, dyslexia, and obsessive compulsive disorder. Dr. Robert Melillo brings a fundamentally new understanding to the cause of these conditions with his revolutionary Brain Balance Program™. It has achieved real, fully documented results that have dramatically improved the quality of life for children and their families in every aspect: behavioral, emotional, academic, and social.

In the United States, teenagers can focus on one task for only sixty-five seconds at a time, and office workers average only three minutes. Like so many of us, Johann Hari was finding that constantly switching from device to device and tab to tab was a diminishing and depressing way to live. He tried all sorts of self-help solutions—even abandoning his phone for three months—but nothing seemed to work. So Hari went on an epic journey across the world to interview the leading experts on human attention—and he discovered that everything we think we know about this crisis is wrong.

Supported by the latest brain research, the Anat Baniel Method uses simple, gentle movements and focus to help any child who has been diagnosed with autism, Asperger's syndrome, ADHD, cerebral palsy, or other developmental disorders. In this supportive and hands-on book, Anat Baniel guides parents through the nine essentials of the method, each one designed to harness the brain's capacity to heal itself - with remarkable and sometimes immediate results.

This breakthrough book presents a disarmingly simple idea: The way we pay attention in daily life can play a critical role in our health and well-being. According to Dr. Les Fehmi, a clinical psychologist and researcher, many of us have become stuck in “narrow-focus attention”: a tense, constricted, survival mode of attention that holds us in a state of chronic stress - and which lies at the root of common ailments including anxiety, depression, ADD, stress-related migraines, and more.

Peter Shankman is a busy guy - a media entrepreneur who runs several businesses, gives keynote speeches around the world, hosts a popular podcast, runs marathons and Iron Mans, is a licensed skydiver, dabbles in angel investing, and is a loving father to his young daughter. Simply put, he always seems to have more than 24 hours in a day. How does he do it? Peter attributes his unusually high energy level and extreme productivity to his ADHD.

Filled with actionable strategies proven to improve focus, increase productivity, and promote well-being, Brain Hacks will help you transform the way you work, live, and feel by tapping into the power of your executive functioning skills. Modern life requires a lot of our brains. We need to stay organized, manage our time wisely, and make important decisions. These essential skills - known as executive functioning - affect every aspect of our lives, from how we function at work and home to how we manage stress.

Technology surrounds us every day: a phone alarm wakes us up, an electronic calendar tracks assignment deadlines, GPS directs us to the new dentist’s office, social media keeps us connected to friends and family, and streaming platforms make sure we’re never without something new to binge-watch. Our devices and apps can make life much more convenient and entertaining. But for years, scientists have warned that too much screen time may have negative effects on our health.

Matilda Boseley's adult ADHD diagnosis was a massive, earth-shattering event. She was given a prescription but had no idea what ADHD meant for her identity, her relationships or her future. Twelve months of confusion later, journalist Matilda embarked on an epic voyage to figure out what's really happening in the stormy seas of the ADHD brain and write the guide she wished she'd had. The Year I Met My Brain is the ultimate travel companion for navigating and enjoying life as an ADHD adult

No one can avoid gray hair and wrinkles, but what about preventing the brain from aging? Dr. Eric Braverman, "America's Brain Doctor" and best-selling author has created a simple, science-based plan that can help prevent the worst mental side effects of aging: memory loss, cognitive decline, and mood changes.

Attention Deficit Disorder, the most common learning and behavioral problem among children, also affects millions of adult Americans, more of which are being diagnosed with this potentially disabling condition every day.

Imagine unlocking your full brain power with ADHD-optimized nutrition. You don't need a fancy pantry overhaul. The truth is many brain-boosting foods are affordable and readily available. Not only will this book help your focus and mood, but it might even save you time and money!

This audio guide will give you a comprehensive idea of what ADHD is and how you can deal with children who suffer from it. It will provide you with simple tips and techniques on how ADHD, despite being a serious and complicated disorder, can be dealt with efficiently and properly.