The 22 Immutable Laws of Marketing

De: Al Ries, Jack Trout

Narrado por: Al Ries, Jack Trout

The 22 Immutable Laws of Marketing can mean the difference between success or failure for your product or company. Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success. With sparkling clarity and brilliant insight, The 22 Immutable Laws of Marketing shows how to play by the rules and become a winner in your field.(P) and ©1994 HarperCollins Publishers, Inc., All Rights Reserved, Harper Audio, A Division of HarperCollins Publishers

20% VERY GOOD... 30% OK... 50% Zzzzzzz's!!

Some decent tips on how to stay at the top of your game with any size business, and a history lesson of all the ups and downs with some of the biggest companies ever. However not much of a marketing lesson with present marketing strategies like social media, direct marketing or any other marketing campaigns.

Great tips

Succinct, thoughtful, and thought provoking. I would highly Recommend it for developing new marketing strategies

Direct and to the point!

This book contained practical yet fundamental laws that I've never considered when positioning my products in the marketplace.

A Trump bashing good time

Whilst listening to this book for work, I was transported to another time. A time of New Coke, IBM, and a Donald Trump 1.4 billion dollars in debt. Generally fun to listen to, and filled with us full information.

very very nice book, but way too short

the information give by the authors is really helpful for larger corporations. I was looking for a method of advertising for a small business. this book is really good informationand a lot of useful examples. it is a good read definitely.