22 Immutable Laws of Branding

De: Al Ries, Laura Ries

Narrado por: Al Ries, Laura Ries

Branding.

Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.

The only question is, how do you do it?

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.

Find out:

• Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging
• How to define your category. . . even if you're not first to market
• How overbranding equals underwhelming
• Why good old-fashioned publicity may be the missing link in the brand-building process
• Why giving your brand the right name is perhaps more important than the brand itself

And perhaps most important of all:

• How to own a word in the mind of the consumer.

Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

(P) and ©1998 HarperCollins Publishers, Inc., All Rights Reserved, Harper Audio, a division of HarperCollins Publishers

honestly idk

much of the content seems outmoded, especially since we move towards and Era where UX is more important than brand. I guess listen to it if you just want to see what mfs thought like LAST DECADE rofl

Corporate

The information is good! I agree with it completely and it taught me a few good things such as PR over Advertising. i just wish it went into the Entrepreneurial aspects of branding more.

Good book... bad narration

I like this book. The ideas are basic but extremely useful. However... Laura Ries's voice sounds like a 12 year old girl. Not exactly easy to listen to for extended periods of time.

Great

As a individual looking to build upon my understanding of branding practices, I would recommend to others.. Definitely food for thought!!

Some great concepts here.

Many of the concepts in this book still apply in 2019. The laws of extension and contraction for example, still relevant. It would be great to hear an update to this book that takes into account the age of Amazon, Google, social media, and the two way dialogue between a user and company that influences branding in digital usage brands.