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Youngme Moon

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  • Different: Escaping the Competitive Herd | Youngme Moon

    Different: Escaping the Competitive Herd

    • UNABRIDGED (6 hrs and 49 mins)
    • By Youngme Moon
    • Narrated By Bernadette Dunne
    • Whispersync for Voice-ready

    Why trying to be the best competing like crazy makes you mediocre. Every few years a book through a combination of the authors unique voice, storytelling ability, wit, and insight simply breaks the mold. Bill Bryson's A Walk in the Woods is one example. Richard Feynman's Surely You're Joking, Mr. Feynman! is another.

    Douglas C. Bates says: "Winning at Marketing by Breaking the Rules"
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