Showing results by author "William J. McEwen"

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    • Married to the Brand

    • Why Consumers Bond With Some Brands for Life
    • By: William J. McEwen
    • Narrated by: Dana Hickox
    • Length: 4 hrs and 29 mins
    • Unabridged
    • Overall
      4 out of 5 stars 2
    • Performance
      4 out of 5 stars 1
    • Story
      4 out of 5 stars 1

    Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.

    Regular price: $13.99