Showing results by author "Tuba Ustuner"

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    • Sales

    • A Harvard Business Review Special
    • By: Tuba Ustuner, Philip Kotler, Erin Anderson, and others
    • Narrated by: uncredited
    • Length: 1 hr and 28 mins
    • Original Recording
    • Overall
      4 out of 5 stars 18
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    This July/August 2006 special double issue of The Harvard Business Review on the theme of sales, includes two complete articles: "Better Sales Networks" by Tuba Ustuner and David Godes; and "Ending The War Between Sales & Marketing" by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. Plus, you'll hear OnPoint summaries of two articles: "How Right Should the Customer Be" by Erin Anderson and Vincent Onyemah, and "The Sales Learning Curve" by Mark Leslie and Charles A. Holloway.

    Regular price: $6.95

    • Better Sales Networks (Harvard Business Review)

    • By: Tuba Ustuner, David Godes, Harvard Business Review
    • Narrated by: uncredited
    • Length: 34 mins
    • Original Recording
    • Overall
      3 out of 5 stars 13
    • Performance
      4.5 out of 5 stars 3
    • Story
      4 out of 5 stars 3

    Anyone in sales will tell you that social networks are critical. The more contacts you have, the more leads you'll generate and, ultimately, the more sales you'll make. But that's a vast oversimplification. Different configurations of networks produce different results, and the salesperson who develops a nuanced understanding of social networks will outshine competitors.

    • 5 out of 5 stars
    • highly informative under one hour!

    • By Wei on 08-16-06

    Regular price: $1.95