Showing results by author "Suj Krishnaswamy"
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Ending The War Between Sales and Marketing (Harvard Business Review)
- By: Philip Kotler, Neil Rackham, Suj Krishnaswamy, and others
- Narrated by: Harvard Business Review
- Length: 32 mins
- Original Recording
Sales departments tend to believe that marketers are out of touch with what's really going on in the marketplace. Marketing people, in turn, believe the sales force is myopic - too focused on individual customer experiences, insufficiently aware of the larger market, and blind to the future. In short, each group undervalues the other's contributions. Yet, few firms seem to make serious overtures toward analyzing and enhancing the relationship between these two critical functions.
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