Showing results by author "Steven S. Hoffman"

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    • Make Elephants Fly

    • The Process of Radical Innovation
    • By: Steven S. Hoffman
    • Narrated by: Dan Woren
    • Length: 10 hrs and 14 mins
    • Unabridged
    • Overall
      5 out of 5 stars 5
    • Performance
      5 out of 5 stars 4
    • Story
      5 out of 5 stars 4

    Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to start-ups they've never heard of.

    Regular price: $28.50