Showing results by author "Stephen Wunker"

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    • Jobs to Be Done

    • A Roadmap for Customer-Centered Innovation
    • By: Stephen Wunker, Jessica Wattman, David Farber
    • Narrated by: Tim Andres Pabon
    • Length: 4 hrs and 52 mins
    • Unabridged
    • Overall
      4 out of 5 stars 47
    • Performance
      4 out of 5 stars 39
    • Story
      4 out of 5 stars 40

    Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

    • 2 out of 5 stars
    • YouTube talks are better.

    • By Keshav on 12-27-16

    Regular price: $17.49

    • Stephen Wunker on Jobs to Be Done

    • By: Stephen Wunker
    • Narrated by: Dave Summers
    • Length: 22 mins
    • Original Recording
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Stephen Wunker says most companies are innovating the wrong way. They're making what their customers say they want. Instead they should be asking "why" their customers want those things and making a product the customer didn't even know they needed. Today on Edgewise, Stephen joins us to give examples of companies doing it right and to talk more about his book Jobs to Be Done, published by AMACOM.

    Regular price: $0.99

    • Stephen Wunker on Capturing New Markets

    • By: Stephen Wunker
    • Narrated by: Dave Summers
    • Length: 22 mins
    • Original Recording
    • Overall
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Story
      5 out of 5 stars 1

    Exxon is to kerosene as Nintendo Wii is to Atari. In his book Capturing New Markets, Stephen Wunker expounds on the premise that with every successful new product, platform or medium, comes an underrepresented audience to be tapped into. Stephen explicitly explains how to leverage innovation for market domination.

    Regular price: $0.99