Showing results by author "Soon Yu"

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    • Iconic Advantage

    • Don't Chase the New, Innovate the Old
    • By: Soon Yu, David Birss
    • Narrated by: Charlie Thurston
    • Length: 4 hrs and 38 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 6
    • Performance
      4 out of 5 stars 3
    • Story
      4 out of 5 stars 3

    Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years.

    Regular price: $34.99