Showing results by author "Roger D. Blackwell"


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    • From Mind to Market

    • Reinventing the Retail Supply Chain
    • By: Roger D. Blackwell
    • Narrated by: Dennis McKee
    • Length: 8 hrs
    • Unabridged
    • Overall
      3 out of 5 stars 17
    • Performance
      2.5 out of 5 stars 5
    • Story
      2 out of 5 stars 5

    When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.

    • 1 out of 5 stars
    • Look elsewhere

    • By Tak on 03-17-05

    Regular price: $17.47