Showing results by author "Roberto Verganti"

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    • The Innovative Power of Criticism

    • By: Roberto Verganti
    • Narrated by: Todd Mundt
    • Length: 27 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
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    Conventional ideation can create a bewildering sea of ideas. Here’s how to make sense of them - and capture big opportunities.

    Regular price: $3.95

    • Overcrowded

    • Designing Meaningful Products in a World Awash with Ideas
    • By: Roberto Verganti
    • Narrated by: Don Hagen
    • Length: 7 hrs and 38 mins
    • Unabridged
    • Overall
      4 out of 5 stars 9
    • Performance
      3.5 out of 5 stars 8
    • Story
      4 out of 5 stars 9

    The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism.

    • Designing Meaningful Products in a World Awash with Ideas
    • By: Roberto Verganti
    • Narrated by: Don Hagen
    • Length: 7 hrs and 38 mins
    • Release date: 01-13-17
    • 4 out of 5 stars 9 ratings

    Regular price: $20.99

    • Designing Breakthrough Products (Harvard Business Review)

    • By: Roberto Verganti
    • Narrated by: Todd Mundt
    • Length: 19 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 11
    • Performance
      4 out of 5 stars 9
    • Story
      4 out of 5 stars 9

    Roberto Verganti, a professor of the management of innovation at Politencnico di Milano, writes about how companies can systematically create innovations that customers don’t even know they want.

    • 4 out of 5 stars
    • It is what it says

    • By Michael J Borger on 06-17-15

    Regular price: $1.95