Showing results by author "Robert F. Lewis"
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- Marketing the Myth and Managing the Reality of Major League Baseball
- By: Robert F. Lewis
- Narrated by: Scotty Drake
- Length: 6 hrs and 23 mins
Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status.
Smart Book with an Unfortunate Narrator
- By Sally Harrison-Pepper on 02-23-13
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Regular price: $19.95