Showing results by author "Robert F. Lewis"

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    • Smart Ball

    • Marketing the Myth and Managing the Reality of Major League Baseball
    • By: Robert F. Lewis
    • Narrated by: Scotty Drake
    • Length: 6 hrs and 23 mins
    • Unabridged
    • Overall
      3 out of 5 stars 3
    • Performance
      3.5 out of 5 stars 2
    • Story
      4 out of 5 stars 2

    Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status.

    • 4 out of 5 stars
    • Smart Book with an Unfortunate Narrator

    • By Sally Harrison-Pepper on 02-23-13
    • Marketing the Myth and Managing the Reality of Major League Baseball
    • By: Robert F. Lewis
    • Narrated by: Scotty Drake
    • Length: 6 hrs and 23 mins
    • Release date: 07-18-12
    • 3 out of 5 stars 3 ratings

    Regular price: $19.95