Showing results by author "Robert Cringely"

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    • The Decline and Fall of IBM

    • End of an American Icon?
    • By: Robert Cringely
    • Narrated by: Robert Cringely
    • Length: 3 hrs and 44 mins
    • Unabridged
    • Overall
      4 out of 5 stars 45
    • Performance
      4 out of 5 stars 36
    • Story
      4 out of 5 stars 36

    IBM is in serious trouble. Big Blue, as the company is known, tends to rely for its success on magical thinking but that magic ran out a long time ago. The company got in trouble back in the 1990s and had to hire for the first time an outside CEO, Lou Gerstner, to save the day. Gerstner pushed IBM into services with spectacular results but this hurt the company, too. As services have became commoditized IBM could only compete by offshoring the work and quality suffered.

    • 5 out of 5 stars

    • Great book. Sad story

    • By Eran Gal on 01-07-15

    Regular price: $14.95

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