Showing results by author "Phillip Kotler"


All Categories

1 results
Sort by
    • Up and Out of Poverty

    • The Social Marketing Solution
    • By: Phillip Kotler, Nancy R. Lee
    • Narrated by: Jennifer Van Dyck
    • Length: 8 hrs and 51 mins
    • Unabridged
    • Overall
      4 out of 5 stars 15
    • Performance
      4.5 out of 5 stars 7
    • Story
      4.5 out of 5 stars 8

    In Up and Out of Poverty, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a powerful new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional foreign aid to improved education and job training, economic development to microfinance. They offer crucial new insights into why so many anti-poverty programs fail--and propose a new paradigm that can achieve far better results.

    • 4 out of 5 stars
    • Where is the PDF file

    • By Hani A. Rahim Menaii on 03-19-10

    Regular price: $24.95