Showing results by author "Phillip Kotler"
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Up and Out of Poverty
- The Social Marketing Solution
- By: Phillip Kotler, Nancy R. Lee
- Narrated by: Jennifer Van Dyck
- Length: 8 hrs and 51 mins
In Up and Out of Poverty, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a powerful new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional foreign aid to improved education and job training, economic development to microfinance. They offer crucial new insights into why so many anti-poverty programs fail--and propose a new paradigm that can achieve far better results.
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- By Hani A. Rahim Menaii on 03-19-10
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Regular price: $24.95