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Phil Geier

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  • Phil Geier on the Creation of Advertising | Phil Geier

    Phil Geier on the Creation of Advertising

    • ORIGINAL (14 mins)
    • By Phil Geier
    • Narrated By Dave Summers

    Before there was the hit TV show Mad Men, before Coca Cola was the real thing, before branding became a marketing buzzword, there was Phil “Deals” Geier. The story of how this visionary, who created the modern advertising holding company and brought The Interpublic Group from $500 million to $5.6 billion in revenues, is shared for the first time in Survive to Thrive: Sustaining Yourself, Your Brand, and Your Business from Recession to Recovery.

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