Showing results by author "Patrick Ord"
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- A Novel
- By: Patrick Ord
- Narrated by: R. C. Bray
- Length: 7 hrs and 5 mins
Next generation companies don't just cater to existing markets, they create new ones - and they pay Henry Maddox top dollar to show them how. Maddox uses sophisticated marketing strategies to break apart large markets into smaller, more profitable, consumption hungry ones. Combined with modern data mining (known as "big data"), these techniques allow companies to not only profit from consumers, but control them.
Thought provoking and educational thriller
- By Diane on 07-20-13
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Regular price: $18.50